AlpacaRelay + WordPress: Quality-Scored Emails, Connected

Visit AlpacaRelay.com and sign up for a free account using your email address. No credit card is required. Once verified, you'll land in the AlpacaRelay dashboard. This account is where you'll manage all connected data sources, email campaigns, and quality scoring settings. During signup, you'll choose your first workspace name—for fashion brands, this is often your store name or brand identifier. Your account immediately gains access to the full 8-Dimension Email Quality Framework (EQF) and the Email Quality Score (EQS) system, meaning every email you generate will be scored for deliverability, mobile rendering, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance.

In the AlpacaRelay dashboard, navigate to Settings > Integrations > API Keys. Click Generate New Key and copy the full API key string to your clipboard. This key authenticates the connection between WordPress and AlpacaRelay—do not share it publicly. Store it securely; you'll paste it into WordPress in the next step. The API key grants AlpacaRelay permission to read customer data, WooCommerce product catalogs, order history, and subscriber lists from your WordPress installation. This is a one-way read connection by default; AlpacaRelay does not modify your WordPress data without explicit action from your dashboard.

Log in to your WordPress admin dashboard and navigate to Plugins > Add New. Search for AlpacaRelay and click Install Now, then Activate. Once activated, a new AlpacaRelay menu item appears in the left sidebar. Click it and select Settings. Paste your API key into the provided field and click Connect. WordPress will immediately test the connection to AlpacaRelay's servers. If successful, you'll see a green Connected status and a list of available data types your WordPress installation contains: customer records, WooCommerce products, orders, subscribers (if using a newsletter plugin), and custom fields. Check the boxes next to the data you want to sync—for fashion e-commerce, we recommend selecting customers, products, orders, and subscriber lists. Click Save Settings. Data syncing begins immediately via webhook, meaning updates to your WordPress data (new orders, new customers, product inventory changes) are pushed to AlpacaRelay in real-time.

Return to AlpacaRelay and navigate to Settings > Data Mapping. You'll see a table showing your WordPress fields (customer email, first name, last order date, product category, etc.) on the left and AlpacaRelay template fields on the right. Match each field: your WordPress customer email field maps to AlpacaRelay's recipient_email, first name maps to first_name, WooCommerce order total maps to order_value, and product category maps to product_category. This mapping ensures that when you generate an email (e.g., an abandoned cart recovery email for your fashion store), the system knows where to pull personalization data from. For fashion specifically, we recommend mapping product category, size, color, and price range fields if they exist in your WooCommerce setup—these enable segment-specific product recommendations in your campaigns. Save your mappings. Incorrectly mapped fields do not block email generation; they simply reduce personalization depth, which will be reflected in a lower EQS score for those campaigns.

In the AlpacaRelay dashboard, click Create Campaign > Email from Template. Select a template relevant to your use case—fashion brands typically start with Abandoned Cart Recovery or Welcome Series. The AI pulls your mapped data (customer names, product details, category preferences) and generates email copy, subject line, and CTA automatically. Before sending, review the generated content; you can edit copy or request a regeneration. Critically, every email is run through AlpacaRelay's 8-Dimension Email Quality Framework before you hit send. The EQS score appears on the right side—aim for 8/10 or higher. Emails scoring EQS 8+/10 show 31% higher open rates and 2.3x more click-throughs than lower-scoring variants in the fashion vertical (AlpacaRelay analysis). Once satisfied, click Schedule or Send Now. Simultaneously, enable Auto-Campaigns by clicking Settings > Automations. Select the use cases you want to automate: Welcome Series (for new customers), Abandoned Cart (48-hour delay), Post-Purchase (thank you email, 1 hour after order), and Win-Back (inactive customers, 90-day threshold). Each automation is pre-configured with quality scoring enabled, meaning every triggered email is EQS-scored before delivery. Your WordPress data feeds these automations in real-time via webhook, so new customers entering your store automatically receive your welcome sequence without additional setup.