AlpacaRelay + WooCommerce: Quality-Scored Emails, Connected

Start by signing up for AlpacaRelay at no cost—no credit card required. Visit the AlpacaRelay homepage and click Sign Up. Enter your email, create a password, and verify your email address. Once logged in, you'll land on your dashboard. This is where you'll manage all integrations, campaigns, and quality-scored email automations. The onboarding flow will prompt you to connect your first platform. WooCommerce is available in the Integrations Library under ecommerce platforms.

In your AlpacaRelay dashboard, navigate to Settings > Integrations > WooCommerce. Click Connect WooCommerce. You'll be prompted to enter your WooCommerce store URL and generate an API key from your WooCommerce admin panel. Log into your WooCommerce store, go to WooCommerce > Settings > Advanced > REST API. Create a new key with read/write permissions for Products, Orders, and Customers. Copy the Consumer Key and Consumer Secret. Return to AlpacaRelay and paste both credentials. AlpacaRelay will verify the connection immediately and confirm that it can access your store data.

Once authorized, AlpacaRelay displays a data mapping interface. It automatically detects your WooCommerce product catalog, customer list, order history, and abandoned cart data. Confirm that product names, prices, images, SKUs, customer emails, and order IDs are correctly mapped. You can customize field mappings if your store uses non-standard product attributes (e.g., size, color, material for fashion). Select your sync frequency: real-time (recommended for abandoned carts and new orders) or hourly batches (for catalog updates). Data begins syncing immediately—historical orders and customers are imported in the background, typically complete within 30 minutes for stores under 50,000 products.

With data synced, click Create Campaign in AlpacaRelay. Choose a template or start from scratch. For fashion retailers, select Abandoned Cart or Product Recommendation as your first workflow. AlpacaRelay's AI imports your WooCommerce product images, names, and prices directly into the email. Write your subject line and body copy, or let AI generate personalized copy based on the products in the cart or customer's browsing history. The Email Quality Score (EQS) engine evaluates your email across the 8-Dimension Email Quality Framework—Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Your draft email is scored in real-time.

Before sending, review your email's EQS score (shown as X/10 on the campaign page). Emails scoring 8+ across the 8 dimensions achieve industry-leading performance—abandoned cart emails at EQS 8+ recover 14-18% of lost revenue, compared to the 10-15% industry average. If your score is below 8, AlpacaRelay highlights specific improvement areas (e.g., weak CTA, poor mobile rendering, low personalization). Make quick adjustments and recheck. Once satisfied, set your send trigger (e.g., cart abandoned after 1 hour, customer made purchase 2 days ago), select your recipient segment, and click Activate. Your automation is now live. You'll see performance metrics—opens, clicks, conversions—in real-time on your campaign dashboard.