AlpacaRelay + Shopify: Quality-Scored Emails, Connected

Visit alpacarelay.com and sign up for a free account. No credit card is required. During onboarding, you'll be prompted to name your workspace and select your primary industry (select Entertainment or a related category). This step takes less than two minutes. Once your account is created, you'll land in the dashboard where you can access Settings and begin the Shopify integration process.

From your AlpacaRelay dashboard, click Settings in the left sidebar, then select Integrations. Find Shopify in the integration marketplace and click Connect. You'll be redirected to your Shopify admin login. Enter your Shopify store credentials and authorize AlpacaRelay to access the following data: product catalog, customer profiles, order history, cart abandonment events, and inventory status. AlpacaRelay requests read access only—we never modify your Shopify store data. The OAuth connection is encrypted and complies with Shopify's security standards. This step takes approximately 30 seconds.

After authorization, AlpacaRelay automatically ingests your Shopify data. The system maps standard fields (customer email, first name, product names, order totals, cart abandonment timestamps) automatically. You'll see a data preview showing recent customers and orders. Confirm the mapping is correct by reviewing 2-3 sample records. If you use custom Shopify fields or metafields, you can manually map them to AlpacaRelay segments in this step. Real-time sync begins immediately—new orders, customer signups, and cart events are synced to AlpacaRelay within 60 seconds of occurrence.

Click Create Campaign in the main dashboard and select Shopify as your data source. Choose a campaign type: Abandoned Cart, Post-Purchase, Browse Abandonment, Product Recommendation, or Back-in-Stock. AlpacaRelay's AI imports your Shopify customer segment and generates a campaign email with personalized product recommendations, dynamic pricing, and your store branding. The email is instantly scored across the 8-Dimension Email Quality Framework (EQF). Review the generated email, make any edits, and approve it. You can preview on desktop and mobile before sending.

Before sending, confirm that Email Quality Scoring (EQS) is enabled—it is by default. You'll see your campaign's EQS score (out of 10) displayed in the review screen, along with dimension-by-dimension feedback (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). If your score is below 7, the system highlights which dimensions to improve. Once you're satisfied with the score and content, click Send. Your email is delivered with full quality assurance. Within 24 hours, you'll see performance metrics (open rate, click rate, revenue impact) synced back from Shopify into your AlpacaRelay dashboard.