AlpacaRelay + Stripe: Quality-Scored Emails, Connected

Visit alpacarelay.com and sign up for a free account. No credit card required. You'll receive instant access to the dashboard, integration marketplace, and email builder. During onboarding, you'll be prompted to choose your industry (Health & Wellness) — this pre-configures the Email Quality Framework dimensions most relevant to your subscriber base, such as mobile optimization for on-the-go wellness seekers and personalization depth for supplement recommendations and appointment reminders.

From your AlpacaRelay dashboard, go to Settings > Integrations > Payments. Click 'Connect Stripe.' You'll be redirected to Stripe's OAuth authorization screen, which will request read-only access to your Stripe account data (transactions, customers, products, subscription events). Authorize the connection — this does not affect your existing Stripe payment processing, reporting, or security settings. The OAuth token is encrypted and stored securely. Authorization completes in under 30 seconds.

Once connected, AlpacaRelay automatically imports your Stripe customer records, transaction history, subscription status, and product metadata. The system prompts you to map key fields: customer email → primary contact identifier, first name/last name → personalization variables, subscription tier → audience segmentation, product SKU → recommendation logic. For health and wellness businesses, this means supplement orders map to product recommendations, subscription renewals trigger pre-renewal engagement sequences, and failed payments trigger recovery flows. Data syncs bidirectionally via Stripe webhooks — real-time, no batch delays.

With data mapped, use the AlpacaRelay email builder to create your first campaign. Start with a template (e.g., 'Post-Purchase for Subscription Services') or build from scratch. As you write subject lines, copy, CTAs, and design the layout, AlpacaRelay's AI runs each element through the 8-Dimension Email Quality Framework — analyzing deliverability compliance, mobile rendering, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance. Your draft receives a real-time Email Quality Score (EQS) out of 100. Before sending, the system flags any issues (e.g., 'CTA button not large enough on mobile' or 'Subject line missing personalization token') and suggests improvements.

Review your EQS score. Campaigns scoring 8+/10 are approved for immediate send. If your score is 7 or lower, apply the suggested fixes (usually 2-3 tweaks, taking 5 minutes). Once you reach 8+/10 EQS, click 'Send' or 'Schedule.' The campaign goes live with full quality assurance. Stripe's transaction and customer data are synchronized in real-time, so if a customer made a purchase 10 minutes ago, they receive the appropriate follow-up email within your send window. AlpacaRelay continues monitoring delivery, bounce rates, and engagement — feeding performance data back into your account for future campaign refinement. Your first campaign typically publishes within 15 minutes of connection.