AlpacaRelay + WooCommerce: Quality-Scored Emails, Connected

Start by signing up for AlpacaRelay at no cost — no credit card required. Visit the AlpacaRelay dashboard and complete the onboarding flow. You'll receive immediate access to the integration marketplace and your API credentials. This account is your control center for all connected data and quality-scored email campaigns. Once registered, you'll land on the Integrations page, where WooCommerce appears as a pre-built connector option.

Log into your WooCommerce store admin panel. Navigate to Settings > Advanced > REST API. Click Generate New Key and select Editor or Admin permissions (Admin is recommended for full data access). Name the key 'AlpacaRelay' for clarity. WooCommerce will generate a Consumer Key and Consumer Secret — copy both immediately and keep them secure. These credentials are displayed only once. You'll also need your WooCommerce store URL (e.g., https://yourrealestatestore.com). Do not close this window until you've securely stored these values.

Return to AlpacaRelay and navigate to Settings > Integrations > WooCommerce. Paste your Consumer Key and Consumer Secret into the designated fields. Enter your WooCommerce store URL. Click Authorize. AlpacaRelay will immediately test the connection and confirm that it can read your store's data: customers, orders, products, cart data, and subscriber lists. The system begins real-time data syncing via WooCommerce webhooks. Sync status appears in your dashboard — typically 'Connected' within 10-15 seconds. Real estate agents and brokers now have immediate access to buyer contact histories, property browsing behavior, and purchase intent signals.

Once connected, review the Data Mapping tab to confirm which WooCommerce fields sync into AlpacaRelay. Standard mappings include: customer name, email, phone, billing address (property location), purchase history, order status, and custom fields (e.g., property type interest, buyer vs. agent role). You'll see a live preview of your synced contacts — typically hundreds or thousands within minutes depending on store size. For real estate, this means all property inquiries, open house registrations, and buyer contact forms are now available in AlpacaRelay. Verify that agent contact info and property listing details are correctly mapped.

Click Create Campaign and select one of the pre-built templates: Abandoned Cart Recovery, Post-Purchase Listing Update, or Win-Back (inactive buyers). AlpacaRelay's AI imports your WooCommerce data and auto-generates subject lines, body copy, and CTAs based on each contact's behavior. Review the draft (typically generated in 2-3 minutes), make edits if needed, then click Approve. Before the email is scheduled, AlpacaRelay automatically scores it against the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Your campaign must achieve an Email Quality Score (EQS) of 7+/10 to schedule. If lower, the system highlights which dimensions need improvement — you fix them in seconds, and quality score recalculates in real-time. This ensures every email sent from your real estate business meets premium standards before it reaches your buyer or agent contacts. Once live, campaign analytics (opens, clicks, replies) feed back into AlpacaRelay, refining future sends.