Free workspace analytics. No spreadsheets. No extra cost.
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The email analytics problem nobody wants to talk about
Email marketers spend 3-5 hours weekly compiling spreadsheets instead of optimizing campaigns. Analytics tools cost $150-500/month each, and delayed reporting prevents real-time decisions.
Spreadsheet exhaustion
3-5 hours weekly copying data between platforms, creating errors and delaying insights your team desperately needs to optimize.
Delayed decision-making
12-24 hour reporting delays mean you miss the optimization window. Real-time changes become impossible.
Tool cost burden
$150-500/month per analytics tool. Agencies with 5+ client accounts spend $12,000+ annually on duplicate analytics subscriptions.
Knowledge silos
Only one person understands your analytics setup. Team members constantly ask for metric updates instead of accessing data themselves.
Metric overwhelm
20+ metrics on flat dashboards with no hierarchy. Can't tell what matters. Insights stay buried in noise.
We get it. You became a marketer to optimize campaigns and drive results, not spend your mornings in Excel.
Reclaim your time with workspace analytics
Accordion dashboard replaces manual spreadsheet work. Morning analytics review drops from 2+ hours to 15 minutes.
✓ 82% average time savings based on 200-user study
View performance metrics within 5-15 minutes of campaign interaction. Move from weekly optimization cycles to same-day adjustments.
✓ Metrics live within 5 minutes of delivery; 15 minutes for engagement tracking
Free analytics included with AlpacaRelay. Agencies save $12,000-18,000 annually managing 5+ client accounts.
✓ Agency case study: eliminated 5 tools, saved $3,600/year
Shared workspace with automated email updates. Leadership accesses current metrics on-demand without asking analyst for manual reports.
✓ Reduce analytics requests by 90%; accelerate decisions by 2-3 days
Accordion-style UI collapses metric groups by default. Find key insights in 30 seconds instead of 10+ minutes of dashboard searching.
✓ 67% faster insight identification vs. flat dashboards in user testing
Export accordion metrics as branded reports or interactive AMP emails. Account managers save 3 hours per client report.
✓ Agency account managers: 90 minutes to 15 minutes per report
From zero to insights in 3 steps
Create and send email
Build responsive email templates in AlpacaRelay or import existing templates. Send campaigns through your ESP as usual.
Watch metrics stream in real-time
Workspace analytics connects to your ESP and displays live delivery and engagement data. No manual data entry required.
Optimize with accordion insights and share
Review organized metrics in accordion dashboard. Share reports via email or dashboard. Make same-day optimization decisions.
Real results from people doing the work
Hear how AlpacaRelay helps marketers, designers, and founders create better emails together.
“We eliminated 5 separate analytics tools. Now all 12 client accounts feed into one workspace. Saves us $300/month and our account managers 3 hours per client report.”
Marcus Chen
Account Manager, Growth Collective
“Our onboarding email sequence was invisible until AlpacaRelay. Now we see exactly which emails drive feature adoption. Changed how we think about email's role in product.”
Jessica Martinez
Product Marketing Lead, Workflow.ai
“I used to spend Thursday mornings copying data from Mailchimp into spreadsheets. Now I review the accordion dashboard while drinking coffee. Gives me 3+ hours back every week.”
Sarah Rodriguez
Email Marketing Manager, StyleHub
Real results, real impact
See how teams improve their workflow with AlpacaRelay.
2.8M+
Emails analyzed across customer workspaces
Real metric tracking aggregate campaign volume
82%
Average time saved on analytics work
Study of 200 users switching from spreadsheets and native analytics
500+
Teams using AlpacaRelay daily
Monthly active workspace accounts
No catch. AlpacaRelay charges for email template building; analytics is included to make email creation complete. Premium analytics tools charge separately because that's their only business model. We include analytics because it's essential. Same core metrics (open rates, clicks, delivery status), same data source (ESP APIs), same tracking technology (standard pixels). Independent audit confirms metric accuracy matches Klaviyo to within 0.1% variance.
AlpacaRelay is a template builder + analytics layer, not an ESP replacement. You keep your current ESP (Mailchimp, Klaviyo, Campaign Monitor, etc.). Templates export as responsive HTML for import into any ESP. Analytics dashboard pulls campaign data from your ESP's API—no double-sending required. Your ESP remains the system of record; AlpacaRelay is the frontend for template creation and analytics access.
We guarantee 90-day notice before shutdown with full data export. All templates and analytics export as HTML, JSON, and CSV—no lock-in. If acquired, customer data remains protected under our Terms (no data sale or use). If service shuts down, source code releases to open-source community for self-hosting. Your data and templates are always yours.
Multi-account management is AlpacaRelay's strength. One login manages all accounts simultaneously. Unified workspace shows comparative metrics across all clients. Role-based access ensures clients only see their data while agency team sees all accounts. White-label reporting option for client-facing dashboards. Agencies using AlpacaRelay eliminate 5+ separate tools and save 3+ hours/week per account manager.
Accordion UI solves a real problem: information overload from flat dashboards. Your team already uses accordions (Gmail, Slack, Google Docs). Accordion design reduces cognitive load by 40-60% vs. seeing all 20 metrics at once. User testing shows 87% of email marketers rate accordion as 'much faster' for finding insights; adoption to regular use averages 3-4 days. We provide 3-minute interactive tutorial and keyboard shortcuts for power users.
AlpacaRelay analytics update in two tiers: (1) Delivery metrics within 5 minutes of ESP reporting (send status, bounce rate, complaint rate); (2) Engagement metrics within 15 minutes of tracking pixel fire (open rate, click rate, click details). Email send-time optimization decisions use delivery tier—5-minute latency is sufficient since sends occur over 30+ minutes. Premium API tier ($99/month) provides webhook updates within 30 seconds for real-time integrations.
AlpacaRelay's free tier includes all core analytics: real-time metrics, delivery tracking, engagement data, A/B test analysis, and segment performance. Advanced features (attribution modeling, predictive analytics, API access, custom metrics) are available in paid tiers ($29-99/month) for teams that need them. 94% of free tier users never enable advanced features. If you require advanced capabilities, premium tier costs 70% less than dedicated analytics tools ($99/month vs. $300-500/month).
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Join 500+ teams that ditched spreadsheets and saved hours every week.