Set-and-Forget Campaign Expiration That Keeps Your Template Library Clean
Automate retention policies. Pass audits. Save 4+ hours monthly. No technical knowledge required.
Create your first retention policy in 2 minutes. 14-day free trial, no credit card required.
Your campaign records are becoming a compliance and productivity problem
Hundreds of old campaigns accumulate with no systematic way to manage them. Template libraries become cluttered, compliance audits reveal gaps, and your team wastes 4+ hours monthly on manual cleanup that should be automated.
Cluttered Template Libraries
Old, outdated campaigns create confusion about which templates are current. Teams can't find what they need, mistakes increase, and productivity suffers.
Compliance Audit Risk
You can't quickly prove to auditors what campaigns you're keeping and why. One regulatory surprise could mean failed audits or costly fines.
Manual Cleanup Burden
Every month you're manually updating expiration dates on dozens of templates. That's 4+ hours of administrative work instead of strategic initiatives.
We built AlpacaRelay because we were frustrated with the same problems. Campaign management shouldn't require constant manual intervention.
Automate Your Campaign Lifecycle Management
Eliminate manual campaign cleanup through automated policy enforcement. What took 45-60 minutes now takes 2 minutes to configure and runs hands-off forever.
✓ Average marketing ops team recovers 45 hours annually to focus on strategy instead of administrative work
Pre-built compliance frameworks (GDPR, HIPAA, SOX, CCPA) ensure your retention policies meet regulatory requirements. Every deletion is logged and auditable.
✓ Organizations using AlpacaRelay achieve 100% audit pass rate vs. 65% with manual processes
Automatic archival keeps your template library current and relevant. Teams see only active campaigns, reducing confusion and template-related errors by 35%.
✓ Marketing teams report 40% faster template discovery after implementing automated expiration policies
Set different retention rules for each client or business unit. Agencies manage compliance across dozens of accounts with bulk policy assignment in minutes.
✓ Digital agencies reduce per-client setup time from 45 minutes to under 15 minutes using compliance templates
Preview what will expire, set exemptions for important campaigns, and export data before deletion. Campaign data is never lost without warning.
✓ AlpacaRelay customers experience 0 accidental campaign losses vs. industry average of 1-2 incidents annually
Prevent storage bloat and system slowdown from accumulated campaign records. Automated cleanup maintains optimal performance without manual batch processes.
✓ Organizations report 30-50% reduction in storage utilization and 25% performance improvement after implementation
Three Simple Steps to Automated Compliance
Select Your Compliance Framework
Choose from pre-built templates for GDPR, HIPAA, SOX, CCPA, or CAN-SPAM. Each includes optimal retention periods and audit-ready configurations.
Set Retention Period and Actions
Choose how long to keep campaigns (30, 60, 90, 180, 365 days, or custom) and what happens at expiration: delete, archive, or notify. Add exemptions for high-performing templates.
Apply to Campaigns and Let It Run
Select campaigns or apply organization-wide. Policies enforce automatically every day. You receive notifications before expiration. Everything is logged for audits.
From marketing operations professionals and compliance officers doing this work
Hear how AlpacaRelay helps marketers, designers, and founders create better emails together.
“We spent 4 hours every month manually archiving old campaigns. Now AlpacaRelay just handles it completely. I finally have time to focus on strategy instead of cleanup work.”
Sarah Chen
Marketing Operations Manager, TechFlow SaaS
“During our HIPAA audit, I showed the auditors AlpacaRelay's retention policies and logs. Zero findings. We passed completely. This tool turned a compliance nightmare into our strongest audit point.”
Marcus Williams
Compliance Officer, HealthCare Innovations
“Managing retention policies across 12 clients with different compliance needs used to take forever. Now I assign a policy template per client in bulk and we're done. Compliance is consistent across all accounts.”
David Rodriguez
Account Manager, Digital Growth Agency
Real results, real impact
See how teams improve their workflow with AlpacaRelay.
100%
Audit pass rate with AlpacaRelay compliance templates
vs. 65% with manual processes
4.2x
ROI achieved within 60 days
Based on time savings and compliance risk reduction across customer base
2,400+
Marketing teams automating retention
Across healthcare, finance, SaaS, e-commerce, and agency verticals
AlpacaRelay prevents accidental deletion through multiple safety layers. You preview exactly what will expire, set exemptions for important campaigns, receive notifications 7/3/1 day before expiration, and can export all campaign data before deletion. Unlike manual processes, every action is logged and auditable. Customers report zero accidental campaign losses.
No. AlpacaRelay is specifically designed for non-technical marketing professionals. Setup takes 15 minutes with pre-built compliance templates—no IT required. If you can use email and spreadsheets, you can configure retention policies. 97% of customers complete initial setup without IT support.
AlpacaRelay works alongside your email builder through native integrations with Stripo, Unlayer, Topol, Beefree, and others. Campaign records sync automatically, and expiration policies apply across your entire template ecosystem. For unlisted platforms, we establish API integration within 48 hours. 94% of customers use existing integrations without custom development.
AlpacaRelay uses cryptographic erasure meeting DoD 5220.22-M deletion standards. Deleted campaigns cannot be recovered. Every deletion is logged with timestamp and user for audit trails. We're SOC 2 Type II certified, and third-party penetration testing confirms our implementation meets GDPR Article 17 right-to-be-forgotten requirements.
AlpacaRelay supports multiple retention rules. Set one period for seasonal campaigns (90 days), another for regulatory records (7 years), and different rules for evergreen templates (indefinite). You can also add exemptions that keep high-performing campaigns regardless of age. Policies are flexible and modifiable anytime.
AlpacaRelay costs $75-150/month depending on team size. One marketing ops person's time savings alone (4 hours × $100/hour = $400/month value) covers the cost 2.7x. Add compliance confidence and audit pass certainty, and ROI is immediate. We offer a 14-day free trial with zero credit card required so you can calculate your exact savings.
Yes. Policies are living documents you control completely. Extend expiration dates up until the day before deletion, add exemptions instantly, or modify retention periods for entire categories in under 2 minutes. You can also suspend policies temporarily. All policy changes are logged for audit trails. Zero incidents of customers unable to adapt when new requirements emerged.
Ready to automate your campaign retention?
Stop managing cleanup manually. Start automating compliance.
Most teams activate their first policy within 23 minutes of signup