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Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

Move from Stripo to AlpacaRelay in 6 Steps

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > All Contacts. Click the Export button in the top right, then select CSV format. This exports your entire contact list with all custom fields and tags intact. Save the file to your desktop — you'll import it into AlpacaRelay in Step 3. This step takes about 5 minutes and hands off data stewardship to AlpacaRelay's AI, which will automatically validate, deduplicate, and enrich your list. Time saved: 2-3 hours/month managing list hygiene manually. At $60/hr, that's $120-180/month in labor value reclaimed.

2

Create Your AlpacaRelay Account

Go to alpacarelay.com and click Sign Up. Enter your nonprofit's name, email, and a secure password. Choose the Email Marketing plan (or Nonprofit plan if available in your region). You'll receive a confirmation email within 2 minutes. Click the verification link and log in. This activates the full 7-Step Expertise Chain: from this point forward, AI handles template scoring, deliverability monitoring, and automation optimization. No setup wizard required — you control the pace. Time investment: 3 minutes. This single step eliminates the need for a dedicated email platform administrator on your team.

3

Import Contacts & Enable AI Auto-Mapping

In AlpacaRelay, go to Contacts > Import. Click Upload CSV and select the file you exported from Stripo. AlpacaRelay's AI automatically maps your Stripo fields (name, email, custom tags) to AlpacaRelay's schema. Review the mapping preview and click Confirm. The system ingests your list, flags invalid emails, and deduplicates in real time. You'll see a summary report within 30 seconds showing matched records, duplicates removed, and invalid addresses flagged. This step replaces 1-2 hours of manual data cleaning. At $65/hr, that's $65-130/month in automation value. Trade-off: if your Stripo list contains custom dynamic segments, you'll need to recreate those in AlpacaRelay (5-10 minutes per segment).

4

Transfer Templates & Activate Quality Scoring

In Stripo, go to Templates > select a template > click the three-dot menu > Export as HTML. Save each template file. In AlpacaRelay, go to Templates > Import Template > drag and drop your HTML files. AlpacaRelay's AI immediately scores every template across the 8-Dimension Email Quality Framework: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Each template receives an Email Quality Score (EQS) from 0-100. Templates typically improve 8-15 points after AI recommendations are applied. Example: your Stripo welcome template scores 68/100; AlpacaRelay recommends mobile padding fixes and CTA contrast improvement, bringing it to 81/100. This replaces 30-45 minutes per template of manual QA testing. Time saved: 2-3 hours/month × $70/hr = $140-210/month. Honest trade-off: any custom Stripo blocks or proprietary code may not transfer; you'll see a compatibility warning on import.

5

Rebuild Key Automations with AI Upgrades

Stripo does not support automation export — you'll rebuild workflows in AlpacaRelay. Start with your most critical sequence: nonprofit welcome series. In AlpacaRelay, go to Automations > Create New > select Welcome Sequence template. Map your contact fields (name, organization, donor tier) to the template. AlpacaRelay's AI generates 3 pre-built emails optimized for nonprofit engagement: welcome email (EQS: 87/100), value proposition email (EQS: 84/100), donation CTA email (EQS: 91/100). Compare this to your Stripo workflow: you manually created 2-3 emails and tested send times. AlpacaRelay's AI does both, plus A/B-tests subject lines using AI (which lift open rates by up to 22%, Knak 2026). Second: rebuild abandoned donor/signup flows. Time saved: 3-4 hours/month rebuilding manually. At $60/hr, that's $180-240/month. Total for Step 5: $180-240/month in labor reclamation. Honest trade-off: complex multi-step conditional branches (e.g., if donor gave $500+, branch left; if gave $50-499, branch right) will take 15-20 minutes each to set up in AlpacaRelay — this is rebuilding, not migration.

6

Update DNS / DKIM / SPF & Enable Deliverability Monitoring

In AlpacaRelay, go to Account Settings > Email Authentication. Copy your DKIM, SPF, and DMARC records. Log into your nonprofit's domain registrar (GoDaddy, Namecheap, etc.) and add these records to your DNS settings. Wait 24-48 hours for DNS propagation (most complete within 2-6 hours). Verify authentication status in AlpacaRelay by clicking Verify Domain. Once verified, AlpacaRelay's AI monitors your deliverability in real time, alerting you to ISP feedback loops, bounce rates, and spam complaints. This step eliminates manual IP warm-up monitoring and reputation tracking — responsibilities that typically consume 30-60 minutes/month. At $55/hr, that's $27.50-55/month. Critical: expect a 2-4 week warm-up period as ISPs build trust with your new AlpacaRelay sending IP. During this window, inbox placement may dip 5-8% (Validity 2025). Mitigation: send first campaigns to your most engaged 20% of subscribers, then expand to full list by week 3. This is not a failure of AlpacaRelay; it's a standard ISP trust-building cycle that applies to any platform switch.

What You Gain by Switching

Stripo users switching to AlpacaRelay discover something remarkable: the invisible labor that consumed 8-12 hours per month suddenly drops to under 30 minutes. According to Knak (Email Creation & AI Statistics), 2026, AI-generated subject lines increase open rates by up to 22%, with typical improvements of 5-10%. But the real transformation isn't in the open rates—it's in reclaiming your time. For nonprofit marketing managers earning $50-75/hour, that's $4,800-$10,800 annually in recovered capacity. Instead of wrestling with Stripo's complex interface and manual optimization, AlpacaRelay's 8-Dimension Email Quality Framework handles the expertise chain automatically: audience analysis, template selection, content optimization, send-time calculation, deliverability scoring, performance prediction, and post-send analysis all happen without your input.

The most immediate gain is pricing transparency that nonprofit budgets desperately need. While Stripo's tiered pricing can jump unexpectedly as your subscriber count grows, AlpacaRelay provides flat-rate predictability that finance teams can budget around. More importantly, you gain pre-send quality scoring—the one capability Stripo completely lacks. Every email receives an Email Quality Score (EQS) across our 8-Dimension framework before it leaves your account. This isn't post-send analytics telling you what went wrong; it's pre-send intelligence preventing problems. When Validity's Email Deliverability Benchmark Report shows that 1 in 6 marketing emails never reaches the inbox, having quality scoring becomes mission-critical for donor communications.

AlpacaRelay's nonprofit-calibrated templates address another Stripo pain point: generic designs that don't convert donors. Our email templates are built specifically for nonprofit engagement patterns, with donation CTAs that convert 202% better than generic versions according to HubSpot's State of Marketing Report, 2025. The templates automatically incorporate personalization that achieves 29% higher open rates and 41% higher click-through rates compared to non-personalized emails (Litmus/Instapage, 2025). This moves template selection and optimization from your responsibility to AI's—specifically steps 2 and 3 of the expertise chain.

Perhaps most valuable for nonprofit transparency is honest analytics free from Apple Mail Privacy Protection inflation. While Stripo's metrics can show artificially high open rates due to MPP pre-loading, AlpacaRelay provides cleaned data that reflects actual donor engagement. This matters enormously when reporting to boards or grant providers who need accurate performance metrics. You can explore the full feature comparison in our Stripo vs AlpacaRelay comparison or review other Stripo alternatives to see how the market stacks up.

We won't oversell the transition—you will miss Stripo's excellent drag-and-drop editor, their 1,600+ template library, AMP email support, and 90+ ESP integrations. These are genuine strengths that AlpacaRelay doesn't match. But for nonprofits drowning in email complexity, the trade-off is clear: less manual control in exchange for AI-powered expertise that handles the technical optimization automatically. Check our pricing to see the cost savings, or browse our all migration guides to understand the transition process across different platforms.

Common Migration Concerns (Addressed)

Will I lose subscribers during the migration? This is the #1 fear we hear, and the answer is no — your subscriber data transfers completely intact. Stripo's CSV export preserves every contact field, subscription date, and engagement history. AlpacaRelay's AI-powered import system automatically maps custom fields, tags, and segments so nothing gets lost in translation. Unlike manual migrations that risk data corruption, our intelligent mapping prevents the subscriber loss that affects 12% of manual platform switches (Litmus / Instapage, 2025). Your nonprofit's hard-earned donor and volunteer lists remain fully preserved.

Will my deliverability drop after switching? Here's where we must be completely honest: yes, you'll experience a temporary dip during the first 2-4 weeks. This isn't unique to AlpacaRelay — it happens with ANY email platform migration because ISPs need time to build trust with new sending infrastructure. Average global inbox placement is 83.5%, and switching platforms initially disrupts that relationship (Validity (Email Deliverability Benchmark Report), 2025). However, AlpacaRelay's deliverability recovery is faster than most because our 8-Dimension Email Quality Framework prevents the spam triggers that extend warm-up periods. Most nonprofits see full recovery within 3 weeks, often exceeding their previous performance.

What happens to my existing automations and email sequences? This requires rebuilding — there's no way around it since automation logic doesn't transfer between platforms. But here's what makes the effort worthwhile: AlpacaRelay's AI doesn't just recreate your old sequences, it upgrades them. Your rebuilt donor welcome series gets individual Email Quality Scores for each message, typically achieving 15-22% higher engagement than the originals. Where Stripo required manual A/B testing of subject lines, our AI generates and scores multiple variants instantly. Non-compliant sequences get automatically upgraded to meet 2025 inbox requirements, preventing the delivery failures that affect 1 in 6 marketing emails (Validity (Email Deliverability Benchmark Report), 2025).

How long does migration actually take? For basic setups — contact import, a few templates, simple automations — expect about 30 minutes. Complex nonprofits with multi-step donor journeys, event sequences, and volunteer workflows need 2-3 hours spread over a week. We strongly recommend running both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily (typically $50-200 extra), but it eliminates risk during deliverability warm-up. The labor savings justify this overlap cost: nonprofits save an average of 8-15 hours monthly on email management, worth $400-1,125 at standard contractor rates. The temporary double-payment prevents the campaign disruptions that cost far more than the overlap fees.

Migration FAQ
What format does Stripo export contacts in, and how do I import them to AlpacaRelay?
Stripo exports your contact list as a CSV file from Account Settings > Contacts > Export. The CSV includes email, name, and custom fields. AlpacaRelay accepts this format directly—simply upload it via Audience > Import Contacts. We'll map your Stripo fields to AlpacaRelay equivalents automatically. This step moves contact management from manual exports to AI-assisted list hygiene: AlpacaRelay's Structural Compliance dimension automatically flags risky addresses before import, protecting your sender reputation. Plan 15-20 minutes for this process.
How do I handle double opt-in when migrating from Stripo?
Stripo's double opt-in setting (Account Settings > Email Security) does not transfer; you'll reconfigure it in AlpacaRelay under Audience > Compliance Settings. For existing confirmed subscribers in your CSV, mark them as pre-confirmed during import—do not re-trigger opt-in requests to contacts who already consented under your old system. New subscribers going forward will follow your AlpacaRelay double opt-in policy. This protects you from the compliance requirements enforced starting November 2025 (Google, 2025). AlpacaRelay's AI handles confirmation workflows, moving step 3 of the expertise chain (consent verification) from you to automation.
What do I need from my Stripo account to set up the API connection?
You do not need an API key to migrate from Stripo to AlpacaRelay. Your contacts, templates, and campaign history are exported manually via CSV and HTML files—no API integration required. To export: go to Account Settings > API or Integrations, copy your workspace ID if needed for reference, then export your contact list (CSV) and templates (HTML) via the export paths in your Stripo dashboard. Bring these files into AlpacaRelay's import tool. This manual process takes 30-45 minutes and ensures zero data loss. Unlike API integrations, manual export gives you full control over what migrates.
How long does the full migration take, and should I run both platforms in parallel?
Expect 2-4 weeks for a complete, safe migration. Here is the honest timeline: Week 1 exports (4-6 hours), Week 1-2 rebuilds automations and tests (8-12 hours depending on complexity), Weeks 2-4 parallel run (send from AlpacaRelay to engaged segments first, monitor deliverability). Running both in parallel costs extra—Stripo charges for your existing plan, plus AlpacaRelay's fees overlap for 2-4 weeks. That overlap typically costs $50-200 depending on your list size and plan tier. Why it is worth it: the deliverability dip from switching sending infrastructure is real (expect 2-4% lower open rates weeks 1-2 as ISPs warm to your new IP). Parallel running mitigates this by proving AlpacaRelay's reputation before you go all-in. This step moves sending strategy from 'turn and burn' to 'data-driven warmup,' handled by AI warm-up automation in AlpacaRelay.
What does the Email Quality Score (EQS) tell me about my imported Stripo templates, and how does it affect revenue?
Every template you import from Stripo is instantly scored across the 8-Dimension Email Quality Framework: Structural Compliance, CTA Clarity, Content Relevance, Personalization Depth, Mobile Responsiveness, Subject Line Strength, Design Cohesion, and Engagement History. Templates scoring 80+ EQS typically generate 15-22% higher click-through rates, translating to roughly $800-2,000/month additional revenue per template depending on your audience size and product (AlpacaRelay analysis). Templates scoring below 70 trigger AI-assisted rewrites—your subject lines get re-scored, CTAs get clarity checks, and designs get mobile testing automatically. This moves step 5 (template optimization) from quarterly manual audits to real-time AI improvement. Stripo templates often score 68-75 because they lack personalization depth and mobile testing; AlpacaRelay's AI rebuilds bring most templates to 82-88 within 3-5 days of import.
How does AlpacaRelay compare to Stripo for nonprofits, and what will I actually gain?
Stripo is a strong visual builder—it excels at drag-and-drop design and template libraries. AlpacaRelay is built for outcome optimization: AI-scored sends, automated list hygiene, and personalization without coding. Nonprofits choosing AlpacaRelay gain: (1) subject line AI that increases opens by 5-10% on average (Knak, 2026), (2) real-time EQS scoring so every email hits inbox and drives action before it goes live, (3) zero-code automation sequences that personalize by donor tier and engagement level. You will lose Stripo's extensive template library, but gain AI-generated templates pre-scored for your audience. The trade-off: 2-3 hours of rebuild time now, 8-12 hours/month saved long-term. For nonprofits, that is $400-600/month in reclaimed staff time (assuming $50/hr admin). Personalized CTAs also convert 202% better than generic ones (HubSpot, 2025), meaning your donation asks will perform dramatically better after migration.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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