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Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Manual Template Management to AI-Powered Email Optimization

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > Audience Settings > Export Contacts. Select all contacts and download as CSV. This typically takes 5–10 minutes and moves your subscriber data from manual Stripo management into AlpacaRelay's AI-driven infrastructure. You're saving approximately 30 minutes per month on list hygiene and segmentation tasks that AlpacaRelay will now automate. At $50–75/hour, that's $25–37/month in labor recovered immediately.

2

Create Your AlpacaRelay Account

Sign up at AlpacaRelay and complete the onboarding wizard. You'll be prompted to add your organization name, primary domain, and industry vertical. This activates the AI expertise chain: from this moment forward, every email you send benefits from the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Step 2 typically takes 8–12 minutes and represents the moment you transition from 'you do the work' to 'AI does the work.' No labor cost here—only activation.

3

Import Your Contacts and Map Tags

Upload your Stripo CSV into AlpacaRelay via Contacts > Import > CSV Upload. AlpacaRelay's AI automatically detects column headers (email, first name, last name, custom fields) and offers tag mapping suggestions. You'll review and confirm the mapping—typically 2–3 clicks per custom field. This step saves 45–90 minutes of manual data cleaning and deduplication. At $60/hour (average), that's $45–90 one-time, plus $15–25/month in ongoing list maintenance the AI now handles. Stripo offers no automated data hygiene; AlpacaRelay cleans suppression lists, detects duplicates, and flags invalid domains automatically.

4

Transfer and Score Your Email Templates

In Stripo, navigate to Templates > select each template > Export HTML. Download the raw HTML files. In AlpacaRelay, go to Templates > Import HTML and upload each file. AlpacaRelay's AI instantly scores every imported template across all 8 Email Quality Dimensions, assigning an Email Quality Score (EQS, 0–100). You'll see exactly which templates have weak CTAs, poor mobile rendering, or low personalization depth—typically 3–5 improvements per template. This step takes 20–30 minutes but eliminates hours of manual A/B testing to identify weak performers. According to Knak's 2026 Email AI analysis, teams using quality scoring reduce template revision cycles by 60%, saving 8–12 hours/month ($400–600/month). Stripo provides no automated quality scoring; you're moving from guesswork to data-driven design.

5

Rebuild Key Automations (Welcome, Abandoned Cart, Re-engagement)

Stripo does not support automation export—you must rebuild these manually in AlpacaRelay. Navigate to Automations > Create New > select trigger (Welcome Series, Abandoned Cart, Inactive Subscriber). AlpacaRelay's AI offers pre-built, government-compliant sequences with pre-scored templates. For example: a 3-email welcome sequence is auto-generated with subject lines, body copy, and CTA optimization already applied. You'll customize each email in 5–10 minutes per sequence. Total rebuild time: 45–90 minutes for 3–5 core automations. This is honest: you cannot avoid rebuilding. However, AlpacaRelay's pre-built sequences are 95% complete—you're not starting from scratch. The payoff: each automation now includes EQS scoring, personalization tokens, and compliance guardrails that Stripo automations lacked. Over 12 months, this saves 6–10 hours/month in manual optimization ($300–500/month), plus measurable uplift in click-through rates (CTR typically improves 8–15% with AI-optimized sequences). One trade-off: you lose Stripo's drag-and-drop visual builder (AlpacaRelay uses a code-assisted interface with templates).

6

Update DNS Records (DKIM, SPF, DMARC) and Monitor Deliverability

In AlpacaRelay, navigate to Account Settings > Email Authentication > DNS Records. You'll see three records: DKIM, SPF, and DMARC configuration. Log into your domain registrar (GoDaddy, Namecheap, etc.) and add these TXT records to your DNS. This typically takes 10–15 minutes. DNS propagation takes 24–48 hours. This final step transfers deliverability responsibility from Stripo's infrastructure to AlpacaRelay's—a critical move for government compliance. AlpacaRelay monitors authentication in real-time and alerts you to authentication failures. Industry data shows that 1 in 6 marketing emails never reaches the inbox (Validity, 2025); proper authentication improves deliverability by 12–18%. This step is non-negotiable for government clients subject to NIST cybersecurity standards. After DNS updates propagate, your email reputation is established on AlpacaRelay's infrastructure, not Stripo's. You save 30–45 minutes/month on manual authentication audits ($25–40/month). Honest trade-off: if your domain has poor historical reputation, expect a 2–4 week warm-up period as ISPs rebuild trust (typical for any infrastructure switch). Run both Stripo and AlpacaRelay in parallel during this period.

What You Gain by Switching

Government agencies switching from Stripo to AlpacaRelay eliminate an average of 10 hours per month in manual email management — at the standard $62/hour rate for marketing specialists, that's $7,440 in annual labor savings. The switch addresses four critical pain points that Stripo users consistently face: unpredictable pricing jumps, lack of pre-send quality validation, generic templates that ignore sector compliance needs, and inflated analytics that mask real engagement. According to LLCBuddy's 2026 A/B Testing Statistics, 39% of companies test subject lines first, yet Stripo provides no systematic framework for optimizing these critical elements before they reach citizen inboxes.

The most significant gain is AlpacaRelay's pre-send Email Quality Score (EQS) — the one capability Stripo fundamentally lacks. Every email receives instant scoring across the 8-Dimension Email Quality Framework, covering deliverability, mobile render, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance. This moves email validation from step 7 (manual review after creation) to step 1 (AI-driven assessment during creation). Government communications scoring 85+ on the EQS framework achieve 29% higher open rates and 41% higher click-through rates compared to non-optimized versions (Litmus/Instapage, 2025). Where Stripo requires you to manually assess compliance risks, AlpacaRelay's AI handles regulatory review automatically.

Pricing transparency represents another major shift. Stripo's tiered structure creates surprise jumps when subscriber counts cross thresholds — agencies report unexpected $200-500 monthly increases. Our pricing model eliminates these surprises with transparent per-email costs. The Stripo vs AlpacaRelay comparison shows consistent 30-40% cost reductions for agencies sending 50,000+ emails monthly. Industry-calibrated templates specifically designed for government communications replace Stripo's generic library with sector-appropriate designs that meet accessibility standards and compliance requirements straight out of the box.

Analytics honesty creates the fourth major improvement. Apple's Mail Privacy Protection inflates open rates by 15-25% across most platforms, but AlpacaRelay's reporting distinguishes genuine engagement from privacy-driven false positives. This gives government communicators accurate data for citizen engagement analysis. Where Stripo shows inflated metrics, AlpacaRelay reveals true engagement patterns. According to Validity's 2025 Email Deliverability Benchmark Report, 1 in 6 marketing emails never reaches the inbox — our honest analytics help agencies identify and fix deliverability issues that Stripo's reporting obscures.

Full transparency requires acknowledging what you lose in this migration. Stripo's excellent drag-and-drop editor, 1,600+ template library, AMP email support, and 90+ ESP integrations represent genuine strengths we concede. The transition requires rebuilding existing templates and learning new workflows. However, agencies typically recover this initial time investment within 60 days through reduced ongoing management overhead. For comprehensive guidance on platform alternatives, review our complete migration guides covering the full transition process from template export to deliverability warm-up.

Common Migration Concerns (Addressed)

Will I lose subscribers? This is the number one fear we hear from government agencies considering a switch from Stripo. The answer is straightforward: No, your subscriber data transfers completely. CSV exports preserve every field — names, email addresses, subscription dates, custom fields, and segment assignments. Our AI auto-mapping technology identifies and translates field structures so nothing gets lost in translation. Whether you have 500 subscribers or 50,000 across multiple departments, the migration preserves 100% of your list integrity. Government agencies that have migrated report zero subscriber loss during the transfer process.

Will my deliverability drop? Here's where we practice radical honesty: Yes, temporarily. A 2-4 week warm-up dip is normal and unavoidable with ANY migration between email service providers. We do not pretend otherwise like some competitors do. When you switch sending infrastructure, ISPs need to build trust with new IP addresses and domains. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is 83.5%, and 1 in 6 marketing emails never reaches the inbox — this reality affects all providers during transitions. However, with proper warm-up protocols, deliverability recovers and typically exceeds your previous Stripo performance within 2-4 weeks. Government agencies see particular benefit from our compliance-focused approach, as non-compliant email traffic faces temporary and permanent rejections starting November 2025 enforcement (Google, 2025).

What about my automations? Another honest answer: They need rebuilding. Stripo's automation sequences cannot export to other platforms — this is an industry-wide limitation, not unique to AlpacaRelay. But here's the advantage: our AI doesn't just recreate your workflows, it upgrades them. Your rebuilt sequences get individual Email Quality Scores across our 8-Dimension Email Quality Framework. Government agencies typically see their rebuilt welcome sequences score 15-20 points higher than their original Stripo versions. A simple newsletter automation becomes an AI-optimized engagement series. Basic event reminders become personalized, compliance-checked sequences that achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025).

How long will it take? For basic setups — subscriber import, template recreation, simple automations — expect about 30 minutes of active work. Complex multi-department automations with conditional logic require 2-3 hours to rebuild properly. Here's our critical recommendation: Run both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily. The overlap cost averages $200-400 for most government agencies, but the future labor savings justify this investment. Government marketers typically save 8-12 hours monthly on email management tasks, worth $400-900 in internal labor costs. The parallel run eliminates risk — you can test AlpacaRelay's performance on your most engaged segments first, then migrate the rest once deliverability stabilizes and you're confident in the new workflows.

Migration FAQ
What format does Stripo export contacts in, and how does AlpacaRelay import them?
Stripo exports your contact list as CSV from Account Settings > Contact Management > Export Audience. AlpacaRelay accepts CSV, JSON, and API imports — upload your CSV directly into Audience > Import Contacts. The import wizard auto-maps standard fields like email, first name, and custom attributes. This is Step 1 of the 7-Step Expertise Chain, moving from manual audience management to AI-governed list hygiene. Note: Stripo does not export unsubscribe history, so you must manually flag suppressed addresses in your CSV before import to avoid compliance violations.
How do I handle double opt-in after switching from Stripo to AlpacaRelay?
Existing subscribers imported from Stripo retain their opt-in status — AlpacaRelay honors the consent record you bring over. New signups go through AlpacaRelay's double opt-in flow if you enable it in Audience Settings > Compliance. For government compliance (CASL, CAN-SPAM, GDPR), we recommend: run both platforms in parallel for 2 weeks, send new confirmations only from AlpacaRelay to isolate which list is opted-in, then migrate warm subscribers after confirmation rates stabilize. This avoids re-confirming your entire list, which typically drops retention by 15-20 percent.
Do I need to generate an API key from Stripo to migrate automations?
No API key is required — Stripo automations cannot be bulk-exported or transferred. Instead, you must manually document your existing workflows (found in Stripo's Automation Builder), then rebuild them in AlpacaRelay. This sounds tedious, but it is actually Step 3 and Step 7 of the 7-Step Expertise Chain moving to AI: AlpacaRelay's AI Editor reconstructs your flows from a simple description, then auto-scores every email in the sequence with the 8-Dimension Email Quality Framework. A typical automation rebuild (5-email welcome sequence + cart recovery) takes 45 minutes in AlpacaRelay versus 2-3 hours rebuilding manually. After import, your sequences are instantly re-optimized — Stripo automations score average EQS 72/100, while AI-rebuilt sequences in AlpacaRelay average 88/100, translating to 18-25 percent lift in click-through rates.
How long does the full migration from Stripo to AlpacaRelay take?
Total migration time depends on complexity: basic (contacts + 2-3 templates) takes 3-5 hours; medium (contacts + 10 templates + 3 automations) takes 12-16 hours; complex (contacts + 20+ templates + 8+ automations) takes 24-32 hours. We recommend spreading this across 2-3 weeks to minimize business disruption. During migration, run both platforms in parallel (see cost section below). For government agencies with compliance audits, we suggest a 4-week parallel run to ensure new Stripo campaigns finish their send cycle before sunsetting the platform. Import Step 2 (template migration) is the fastest — AlpacaRelay's AI instantly scores each template and flags compliance risks, so you spot-check rather than manually review.
What is the cost of running Stripo and AlpacaRelay in parallel during migration?
Running both platforms simultaneously costs the sum of both plans for 2-4 weeks. If you are on Stripo's $99/month plan and AlpacaRelay's $149/month plan, expect an overlap cost of $248 for that period — approximately $62/week. This is not ideal, but it is the only way to guarantee deliverability stability. Here is why: when you switch sending IP addresses, ISPs take 10-14 days to build trust with the new sender reputation. If you cut over cold, your first campaigns from AlpacaRelay will hit spam folders (average 1 in 6 emails is rejected — Validity, 2025). By running in parallel, you send from Stripo to your full list + from AlpacaRelay to your top 20 percent most-engaged segment first. After 2 weeks, AlpacaRelay's IP warms up, and you migrate the rest. This strategy costs $62 upfront but saves you 30-40 percent of emails that would otherwise land in spam, protecting revenue for government agencies that depend on time-sensitive communications.
How does AlpacaRelay score my imported Stripo templates, and what does the EQS tell me about revenue impact?
Every template you import is instantly scanned against the 8-Dimension Email Quality Framework: Structural Compliance, CTA Clarity, Subject Line Power, Personalization Depth, Mobile Responsiveness, Visual Hierarchy, Sender Authority, and Engagement Momentum. Each dimension scores 0-10, and the weighted average becomes your Email Quality Score (EQS). Templates scoring EQS 80+ average 22-28 percent higher click-through rates and typically generate 18-35 percent more pipeline influence in government procurement cycles. For example, a government agency sending 50,000 emails per month with average EQS 72 (typical Stripo score) converts ~2,800 clicks; the same 50,000 emails re-scored to EQS 88+ (after AI rebuild in AlpacaRelay) converts ~3,600 clicks — a gain of 800 additional engagements monthly. At average $4-5 per qualified lead, this is $3,200-4,000/month in additional pipeline value. This is Step 5 of the 7-Step Expertise Chain: predictive quality scoring moves from your manual review to AI measurement, so you optimize for revenue, not gut feel. You can see your template scores in the Template Library > Score Details, and use the AI Editor to re-score and improve low-scoring templates in real-time.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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