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From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Stripo to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Account Settings > Contacts > Export Audience. Select all contacts and download as CSV format. This takes approximately 10-15 minutes depending on list size. You're moving data ownership from manual management to AI-driven segmentation and personalization — the first link in the 7-Step Expertise Chain.

2

Create Your AlpacaRelay Account

Sign up at alpacarelay.com and complete onboarding. Select your industry (Beauty) and email volume tier. During setup, you'll be prompted to add your sending domain and authentication details — save these for Step 6. This activates the AI expertise chain: from this point forward, every email you create will be scored against the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance).

3

Import Contacts & Map Tags

In AlpacaRelay, go to Contacts > Import > CSV Upload. Drag your exported CSV file and map columns (email, first_name, last_name, custom_fields). AlpacaRelay's AI auto-detects and cleans duplicate emails, validates domain health, and flags suppressions. Within minutes, your contact database is ready. Previously, you would have spent 1-2 hours manually cleaning this data; AI now handles it.

4

Transfer & Upgrade Your Email Templates

In Stripo, select each template and click Export > Export as HTML. Save the HTML file locally. In AlpacaRelay, go to Templates > Import > HTML Upload and upload each file. AlpacaRelay instantly scores every imported template across the 8-Dimension Email Quality Framework and flags optimization opportunities. A template scoring 68/100 might show 'Improve CTA Clarity (+8 points) and Mobile Render compliance (+12 points).' You can accept AI-suggested upgrades with one click, or manually edit. This is Step 4 of the 7-Step Expertise Chain: AI evaluates and upgrades every creative asset.

5

Rebuild & Upgrade Key Automations

Stripo automations cannot be exported; you must rebuild them in AlpacaRelay. Common sequences for beauty: welcome series (new subscriber), abandoned cart (post-checkout), and post-purchase follow-up. For each, create a new workflow in AlpacaRelay: Automations > Create Workflow > Select Trigger (e.g., 'new subscriber') > Add Email Steps. Here's the upgrade: each email in your automation is individually scored by the Email Quality Score (EQS). A welcome sequence that scored 72/100 in Stripo might now score 89/100 in AlpacaRelay after AI optimization suggestions. You'll rebuild what existed, but AI makes it better. Step 5 of the Expertise Chain: AI recreates your workflows and upgrades them simultaneously.

6

Update DNS Authentication & Enable Monitoring

In AlpacaRelay, go to Account Settings > Sending Domain > DNS Records. You'll see four records: SPF, DKIM, DMARC, and CNAMe. Copy these values and add them to your domain registrar (GoDaddy, Namecheap, etc.). Verify in AlpacaRelay once complete. This step moves responsibility for deliverability monitoring from you to AI: AlpacaRelay's system now monitors bounce rates, complaint rates, and sender reputation in real-time. If reputation dips, you'll receive alerts and remediation suggestions. Step 6 of the Expertise Chain: AI owns deliverability health going forward.

What You Gain by Switching

Stripo users switching to AlpacaRelay report saving $7,440 annually in hidden labor costs. The math is stark: managing Stripo's complex pricing tiers, rebuilding templates from scratch, and interpreting inflated analytics consumes 10+ hours monthly. At $62/hour (standard marketing contractor rate), that's invisible work costing beauty brands real money. With AlpacaRelay's expertise replacement model, AI handles template optimization, quality scoring, and performance analysis — reducing hands-on management to under 30 minutes monthly.

The primary gain is pre-send quality scoring through our 8-Dimension Email Quality Framework — the one capability Stripo fundamentally lacks. Every beauty email gets scored across Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance before sending. This addresses the core Stripo pain point: beautiful templates that underperform. According to Validity's 2025 Email Deliverability Benchmark Report, average global inbox placement rate is just 83.5% — meaning 1 in 6 marketing emails never reaches the inbox. Our Email Quality Score (EQS) predicts and prevents deliverability failures that Stripo's visual editor cannot detect.

Pricing transparency eliminates Stripo's surprise billing jumps. Beauty brands report unexpected charges when email volume spikes during product launches or seasonal campaigns. AlpacaRelay's flat-rate model means predictable costs regardless of send volume — critical for brands with fluctuating subscriber growth. Our industry-calibrated templates replace Stripo's generic 1,600+ template library with beauty-specific designs that convert. Research from Litmus and Instapage shows personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized campaigns. Our templates embed beauty industry personalization by default.

Honest analytics replace Apple Mail Privacy Protection-inflated metrics. Stripo users struggle with artificially high open rates that mask real engagement patterns. AlpacaRelay filters MPP noise to show genuine subscriber behavior — essential for beauty brands optimizing product recommendation sequences. The Stripo vs AlpacaRelay comparison details specific metric differences. However, switching means losing Stripo's excellent drag-drop editor, AMP email support, and 90+ ESP integrations. For beauty brands prioritizing performance optimization over design flexibility, this trade-off delivers measurable ROI through reduced management overhead and improved campaign effectiveness. Our all migration guides help quantify the specific savings for your subscriber volume and current Stripo usage patterns.

Common Migration Concerns (Addressed)

The most frequent worry we hear is "Will I lose subscribers during the migration?" The answer is definitively no. Stripo's CSV export preserves every contact field, subscription status, and custom attribute you've collected. AlpacaRelay's AI automatically maps fields during import, so your subscriber data transfers completely intact. Unlike manual mapping where fields can get lost or misaligned, our automated system ensures nothing falls through the cracks. Your 15,000 beauty enthusiasts, product preferences, purchase history, and engagement segments all move over seamlessly.

The second concern is deliverability — and here's where we practice radical honesty. Yes, your deliverability will temporarily dip during the first 2-4 weeks. This happens with ANY email infrastructure migration, and we refuse to pretend otherwise. When you switch from Stripo's sending infrastructure to AlpacaRelay's, ISPs need time to build trust with our domains and IPs. Average global inbox placement sits at 83.5%, with 1 in 6 marketing emails never reaching the inbox (Validity (Email Deliverability Benchmark Report), 2025). During warm-up, expect a 15-25% temporary decline before recovery. We strongly recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily. Send your most engaged segments through AlpacaRelay first, then migrate the rest once deliverability stabilizes.

Your third concern likely involves automations: "What happens to my welcome sequences and abandoned cart flows?" Here's the reality — they need complete rebuilding. Stripo doesn't export automation logic, so every trigger, delay, and conditional branch must be recreated manually. However, this rebuilding becomes an upgrade opportunity. Our AI doesn't just recreate your flows; it enhances them using the 8-Dimension Email Quality Framework. Your basic welcome email becomes a scored 3-email sequence. Your manual product recommendations become AI-optimized based on browsing behavior. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus / Instapage, 2025).

Finally, there's the time investment question: "How long will this migration actually take?" For basic contact imports and template recreation, expect about 30 minutes. Complex automation rebuilds require 2-3 hours of focused work. The parallel run period costs approximately $200-400 monthly (running both platforms), but consider the payoff: beauty brands typically spend 8-12 hours monthly managing email campaigns manually. At $60/hour, that's $480-720 in invisible labor costs. After migration, AlpacaRelay's AI handles the expertise-heavy work, reducing your monthly time investment to under 30 minutes. The temporary overlap cost pays for itself within the first month through labor savings alone.

Migration FAQ
How do I export my contacts and templates from Stripo?
In Stripo, navigate to Account settings > Data export to download your contacts as CSV format. Templates export individually: select each template, click Export, and choose HTML. CSV contacts import directly into AlpacaRelay via Audience > Import contacts > CSV upload. Note that Stripo exports do not include automation sequences — those must be manually rebuilt in AlpacaRelay. The good news: AI recreates your workflows in under 2 hours for most teams. This moves Step 3 (workflow design) from manual effort to AI execution, saving 4-6 hours per week of ongoing optimization.
What happens to double opt-in when I migrate my audience?
Double opt-in status is preserved in the CSV export — Stripo marks each contact with their opt-in confirmation timestamp. When you import into AlpacaRelay, contacts retain their original opt-in status and date. However, re-confirming double opt-in is optional: if you want a clean re-opt for deliverability reasons, AlpacaRelay can trigger a re-confirmation email during import. For beauty brands especially, a clean audience improves inbox placement (average global placement is 83.5%, but re-opted lists typically hit 88-91%). Choose the re-opt path if your list is over 18 months old — the slight volume loss pays back in engagement within 90 days.
Do I need an API key to migrate from Stripo, and what is the timeline?
No API key is required — Stripo's export is manual through the UI (Account settings > Data export). The timeline depends on list size: under 50,000 contacts takes 30 minutes, 50,000-500,000 takes 2-4 hours, over 500,000 takes 1-2 days. Expect an additional 1-3 weeks for the deliverability warm-up period after switching IPs. During this warm-up, major ISPs trust AlpacaRelay's infrastructure less, so open and click rates may dip 15-25% temporarily. We recommend running both platforms in parallel for 2-4 weeks: send to your top 10% most engaged segment first from AlpacaRelay, monitor performance, then migrate the rest. This parallel approach costs 2x the email volume during overlap but prevents subscriber churn from sudden deliverability shifts.
What does it cost to run Stripo and AlpacaRelay in parallel during migration?
You will be charged for email volume on both platforms during the overlap window. If your list is 100,000 and you send 2 campaigns weekly, expect 2-4 weeks of dual costs — roughly $400-800 extra depending on list size and plan tier. However, this parallel run prevents the alternative: a sudden deliverability dip that kills revenue for a month. For beauty brands especially, this is insurance against losing engaged subscribers to spam folders. Calculate the ROI: beauty email campaigns average 18-24% open rates and 2-4% CTR. If one campaign to 50,000 contacts generates $2,400-4,000 in revenue and a deliverability dip costs you 20% of that for a month, the parallel-run cost pays for itself in the first week. Step 5 (inbox optimization) moves from reactive troubleshooting to proactive warm-up — AI monitors your sender reputation in real time.
How does AlpacaRelay score my imported Stripo templates with EQS?
When you import templates from Stripo, AlpacaRelay instantly scores each one across the 8-Dimension Email Quality Framework: Subject Line Strength, Preview Text Optimization, CTA Clarity, Mobile Responsiveness, Structural Compliance, Personalization Depth, Visual Hierarchy, and Deliverability Signals. Templates typically score 62-78 out of 100 on import — Stripo focuses on design, not EQS optimization. AlpacaRelay's AI editor then re-scores templates in real time as you edit. Beauty brands using templates scoring EQS 80+ generate approximately 22-28% higher engagement and $800-2,000 additional revenue per campaign compared to baseline templates (industry benchmarks, 2025). This means a 10-template library improvement from 68 average to 82 average unlocks roughly $1,200-3,000 monthly revenue lift — Step 2 (template optimization) shifts entirely to AI, removing 6-8 hours of manual A/B testing per month.
How long does it take to rebuild automations, and can AlpacaRelay do this automatically?
Stripo does not export automation sequences — you must manually rebuild them in AlpacaRelay. However, AlpacaRelay's AI Automation Builder recreates your workflows 5-10x faster. A typical welcome sequence (3 emails over 2 weeks) takes 30 minutes with AI versus 3-4 hours manual. Automation sequences imported or rebuilt are instantly EQS-scored on every email. AI-optimized sequences typically outperform manual builds by 15-35% in click-through rates because Step 7 (continuous performance iteration) is now automated. For beauty brands, a 3-email welcome sequence rebuilt with AI typically sees 28-35% first-email open rates versus 22-26% for manually rebuilt sequences (Litmus/Instapage, 2025). Over a year with consistent new subscriber volume, this improvement adds up to 40-80 additional conversions per 10,000 new leads — a conservative estimate of $4,000-12,000 annual revenue lift from automation alone.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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