AlpacaRelay logo
AlpacaRelay
From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

6 Steps to Move from Stripo to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into Stripo and navigate to Contacts > All Contacts. Select all contacts (or filter by list if migrating specific segments), then click Export > CSV. This exports your subscriber data with all custom fields and tags intact. You're moving data ownership from manual Stripo management to AI-driven AlpacaRelay automation—a shift that saves ~1.5 hours per week on list maintenance and segmentation.

2

Create Your AlpacaRelay Account

Visit alpacarelay.com and sign up with your restaurant's email domain. During onboarding, you'll verify your domain and set your sending limits based on your restaurant's volume (typically 5,000–50,000 emails per month for multi-location operators). This activates the 7-Step Expertise Chain: AI now owns quality control, compliance monitoring, and deliverability optimization—responsibilities you previously split across Stripo, CRM manual checks, and ISP reputation management.

3

Import Contacts and Set Up Tag Mapping

In AlpacaRelay, go to Audiences > Import Contacts and upload your CSV file from Step 1. Map your Stripo fields (email, first name, location, dietary preferences, loyalty tier) to AlpacaRelay fields. AI auto-cleans duplicates and normalizes format inconsistencies—a task that typically requires 2–3 hours of manual work in Stripo. Your restaurant's subscriber data is now structured for intelligent segmentation: diners at your downtown location, vegan preference markers, VIP tier members, and lapsed visitors are instantly categorized for targeted campaigns.

4

Transfer and Upgrade Your Email Templates

In Stripo, open each template (Campaigns > Templates > select template). Click Export > Export as HTML and download the file. In AlpacaRelay, go to Templates > Import and upload each HTML file. AI instantly scores every template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Your restaurant's promotional emails, loyalty announcements, and event invitations now receive an Email Quality Score (EQS). A template scoring 72/100 gets AI-powered upgrade recommendations—'Fix CTA color contrast' or 'Personalize subject line'—that typically boost open rates by 5–10% (Knak, 2026).

5

Rebuild Key Automations with AI Upgrades

Stripo does not allow automation export—you must rebuild in AlpacaRelay. Start with your highest-impact workflows: welcome email (triggered on sign-up), abandoned reservation reminders, post-visit follow-up, and loyalty reward alerts. In AlpacaRelay, go to Automations > Create Sequence and use AI-powered templates to rebuild each flow. Example: your 'Welcome New Diner' automation in Stripo was 1 email; AlpacaRelay AI automatically suggests a 3-email welcome sequence with staggered timing (Day 0, Day 3, Day 7) and personalized restaurant recommendations based on cuisine preferences and location. Each email in the sequence receives its own EQS score. A typical 1-email flow becomes a 3–5 email sequence with estimated 31% higher engagement (Litmus, 2025).

6

Update DNS/SPF/DKIM Authentication

Contact your domain registrar (GoDaddy, Namecheap, etc.) and add AlpacaRelay's SPF and DKIM records to your DNS settings. In AlpacaRelay, go to Account Settings > Authentication and follow the guided setup. Once verified (typically 24–48 hours), all emails from your restaurant domain route through AlpacaRelay's infrastructure. AI monitors deliverability in real-time: if your open rates dip during the warm-up period (expected 2–4 weeks as ISPs rebuild trust with your new sending IP), AlpacaRelay automatically throttles volume and adjusts sending times. You no longer manage ISP reputation manually—AI handles it. Expect a temporary 3–8% deliverability dip during warm-up, followed by stabilization at your Stripo baseline within 30 days.

What You Gain by Switching

Restaurant marketers switching from Stripo to AlpacaRelay typically recover 8-12 hours per month in invisible labor costs. At $62 per hour for marketing management, that's $7,440 annually — enough to fund a full promotion campaign or upgrade your POS system. The shift isn't just about changing tools; it's moving from manual email expertise to AI-powered automation across the entire 7-Step Expertise Chain. Where Stripo requires you to handle template design, quality assurance, send optimization, and performance analysis manually, AlpacaRelay's AI manages steps 1-7, leaving you with under 30 minutes monthly oversight.

The most significant gain is pre-send quality scoring through our 8-Dimension Email Quality Framework — the one capability Stripo completely lacks. Every email gets an Email Quality Score (EQS) before sending, analyzing Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Restaurant emails face unique challenges: food photography that doesn't render on mobile, reservation CTAs buried in complex layouts, and promotional copy that triggers spam filters. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is just 83.5% — meaning 1 in 6 marketing emails never reaches the inbox. Our EQS prevents that waste by catching deliverability issues before they cost you customers.

Pricing transparency eliminates Stripo's surprise billing jumps that plague growing restaurants. While Stripo's per-user costs escalate unpredictably as your team expands, our pricing structure scales with email volume, not seat count. Restaurant chains report saving $2,000-4,000 annually on licensing alone. Additionally, our industry-calibrated templates understand restaurant marketing nuances — seasonal menu launches, holiday catering promotions, and loyalty program communications — without requiring custom design work. Personalized emails achieve 29% higher open rates and 41% higher CTR compared to non-personalized versions (Litmus / Instapage, 2025), and our AI automatically personalizes based on dining frequency, order history, and seasonal preferences.

You'll also gain honest analytics that aren't inflated by Apple's Mail Privacy Protection. While Stripo shows artificially boosted open rates, our reporting distinguishes genuine engagement from automated prefetching, giving you accurate customer behavior data for menu planning and promotional decisions. However, this Stripo vs AlpacaRelay comparison requires acknowledging trade-offs: you'll lose Stripo's excellent drag-and-drop editor, their library of 1,600+ templates, AMP email support for interactive menus, and integrations with 90+ ESPs. For restaurants prioritizing speed-to-market over design flexibility, and measurable ROI over template variety, the migration delivers substantial operational efficiency gains while maintaining — often improving — customer engagement metrics.

Common Migration Concerns (Addressed)

"Will I lose subscribers during the switch?" This is the top concern we hear from restaurant marketers, and the answer is reassuring: no, you won't lose a single contact. Stripo's CSV export preserves every subscriber detail, from email addresses to custom fields tracking dining preferences, reservation history, and loyalty status. Our AI-powered import system automatically maps these fields to AlpacaRelay's structure, so nothing gets lost in translation. Your VIP customer segments, seasonal dining preferences, and table reservation triggers all transfer intact. According to Litmus research, personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized campaigns (Litmus / Instapage, 2025) — and that personalization data stays with you through the migration.

"Will my deliverability drop after switching?" Here's where we practice radical honesty: yes, temporarily, and any provider claiming otherwise is misleading you. When you switch email infrastructure, ISPs need 2-4 weeks to build trust with your new sending reputation. This warm-up dip is unavoidable with ANY migration — not just to AlpacaRelay. Industry data shows the average global inbox placement rate sits at 83.5%, with 1 in 6 marketing emails never reaching the inbox (Validity (Email Deliverability Benchmark Report), 2025). The key is proper warm-up protocol: we recommend starting with your most engaged diners (recent reservations, frequent visitors) before migrating your full list. Most restaurant clients see deliverability recover to pre-migration levels within 3-4 weeks, often exceeding their Stripo performance thanks to our 8-Dimension Email Quality Framework scoring system.

"What happens to my automated campaigns — reservation confirmations, birthday offers, post-dining follow-ups?" Another area where honesty matters: they need rebuilding. Stripo's automation logic doesn't export, so your workflows require recreation in AlpacaRelay. However, this rebuilding process becomes an upgrade opportunity. Our AI doesn't just recreate your existing sequences — it enhances them. That single birthday email becomes a scored 3-email sequence with personalized menu recommendations. Your basic reservation confirmation transforms into a quality-scored welcome series that drives repeat visits. Each rebuilt automation receives an Email Quality Score (EQS) across our 8 dimensions: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Restaurant clients typically see 15-25% higher engagement from these AI-optimized sequences compared to their original Stripo workflows.

"How long will the migration actually take, and what's the real cost?" For basic contact imports and template recreation: about 30 minutes. For complex automation rebuilds involving multi-step reservation funnels and loyalty programs: 2-3 hours spread across several sessions. Here's our most important recommendation: run both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily — approximately $400-1,125 per month in duplicate costs depending on your list size. But consider the math: if you currently spend 15 hours monthly managing email campaigns at $50-75/hour internal cost, that's $750-1,125 in invisible labor. After migration, most restaurant marketers spend under 30 minutes monthly on email management, with AI handling the expertise-heavy lifting. The parallel run investment pays for itself within the first month through reduced labor costs alone.

Migration FAQ
How do I export my restaurant email contacts from Stripo?
In Stripo, navigate to Contacts > Audience > Export to download your contact list as a CSV file with all standard fields (email, first name, last name, phone, tags). AlpacaRelay imports this CSV format directly—simply upload it during account setup and map the columns. The 7-Step Expertise Chain begins here: Step 1 (data ingestion) moves to AI immediately. However, be honest about the deliverability reset: your new sending IP will need 2-4 weeks warm-up, so expect open rates to dip 10-15% initially. This is normal and recoverable through the parallel run method we recommend.
What happens to my double opt-in subscribers when I migrate?
Your existing double opt-in subscribers transfer as-is to AlpacaRelay—they remain fully confirmed and ready to receive. However, Stripo's double opt-in automation sequences do not export automatically; you will need to rebuild them in AlpacaRelay using the AI Workflow Builder. The good news: AlpacaRelay's AI rebuilds these sequences AND scores each email in the sequence via the 8-Dimension Email Quality Framework. Your welcome email might score EQS 87/100, your second email EQS 91/100—real data that shows you exactly which emails will drive conversions. This is Step 3 of the expertise chain (automation construction) moving to AI, saving 2-3 hours per sequence rebuild.
Do I need my Stripo API key to migrate, and where do I find it?
You do not need your Stripo API key for a standard contact and template migration. Instead, export your contacts via Contacts > Audience > Export (CSV) and your email templates via Design > Templates > Export as HTML. If you want to preserve template assets (images, fonts), the HTML export captures these. AlpacaRelay's AI editor then re-scores every imported template on arrival using the 8-Dimension Email Quality Framework—you will see exactly how each template performs before sending. API-level syncing is not required for migration; it is optional if you want to link live data feeds after the fact.
How long does a Stripo-to-AlpacaRelay migration actually take?
Realistic timeline: Basic migration (contacts + 5-10 templates) takes 3-4 hours. Moderate migration (contacts + 20-30 templates + 3-5 automations) takes 8-12 hours across 2-3 days. Complex migration (large segment lists, 50+ templates, 10+ workflows) takes 20-30 hours over 1-2 weeks. The parallel run adds another 14-28 days before you can fully sunset Stripo—you will run both platforms simultaneously to ensure deliverability warms up and automations perform correctly. We recommend scheduling migration in off-peak weeks (not around holidays or major campaigns) to reduce risk.
What will it cost to run both Stripo and AlpacaRelay in parallel?
Yes, parallel operation costs more temporarily. If Stripo costs $99/month and AlpacaRelay costs $79/month for your contact tier, you will pay $178/month during the 2-4 week warm-up period—roughly $90-180 extra. This is honest: it hurts the budget short-term. But it prevents the catastrophic alternative: sending campaigns during deliverability dip and watching open rates crash 25-40%. The parallel cost is insurance that recovers itself within 30 days once you sunset Stripo and stabilize on AlpacaRelay. Most restaurants recoup this through 2-3 extra recovered opens per campaign.
How does AlpacaRelay score my imported Stripo templates, and what does that mean for revenue?
Every template you import from Stripo is instantly scored across the 8-Dimension Email Quality Framework: Subject Line Impact, CTA Clarity, Structural Compliance, Mobile Responsiveness, Personalization Depth, Brand Consistency, Accessibility Standards, and Engagement Prediction. Templates scoring EQS 80 or above generate approximately 800 to 2,000 dollars more monthly revenue per 10,000-subscriber list through improved opens, clicks, and conversions (AlpacaRelay analysis, 2025). If your imported pizza-promotion email scores EQS 76, the AI editor flags the low CTA Clarity (6.2/10) and suggests rewording—you make one click and rescore to EQS 84. This is Step 7 of the expertise chain (performance optimization) moving to AI. You get data-driven template improvements without hiring a consultant, saving 5-10 hours per month on template audits.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

Start Migration Free