AlpacaRelay logo
AlpacaRelay
From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Stripo to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > All Subscribers. Select all contacts (use the checkbox in the header row), then click Export > CSV Download. This exports your entire list with email addresses, subscription status, and any custom fields you've tagged. Save the file as contacts.csv — you'll upload this into AlpacaRelay in Step 3. Time investment: 5-10 minutes. Labor savings: ~$4-8/month (this task repeats quarterly in Stripo but becomes automatic in AlpacaRelay).

2

Create Your AlpacaRelay Account and Workspace

Go to app.alpcarelay.io and sign up with your business email. Complete the onboarding wizard: enter your business name, jewelry niche (e.g., 'luxury engagement rings,' 'artisan jewelry'), and expected sending volume per month. During this step, AlpacaRelay provisions your sending infrastructure and initializes the 8-Dimension Email Quality Framework scanning system. You'll also add your verified sending domain (e.g., emails.jewelrystore.com) — this is critical for DKIM/SPF setup in Step 6. Time investment: 8-12 minutes. No direct labor savings here, but this step activates the AI expertise chain that will replace 3-4 hours of manual template optimization per month.

3

Import Contacts with AI-Powered Tagging and Deduplication

In AlpacaRelay, go to Audience > Import Contacts and upload the contacts.csv file you exported from Stripo. Map your columns: email, first_name, last_name, subscription_status, and any custom fields (e.g., 'jewelry_preference' or 'purchase_history'). AlpacaRelay's AI automatically deduplicates entries, flags invalid email formats, and segments subscribers by engagement level based on their Stripo history (if available). You'll see a summary report showing 'X contacts imported, Y duplicates removed, Z flagged for review.' Accept the import and move forward. According to industry benchmarks, 39% of companies manually clean contact lists quarterly, costing 2-3 hours per cleaning cycle (LLCBuddy A/B Testing Statistics, 2026). AlpacaRelay eliminates this entirely. Time investment: 3-5 minutes. Labor savings: ~$50-150/month (quarterly manual list cleaning becomes zero).

4

Transfer Email Templates and Unlock AI Quality Scoring

In Stripo, go to Templates > select a template (start with your top 3 best-performing templates) > click Export > Download as HTML. Save each as template_name.html. In AlpacaRelay, navigate to Templates > Import and upload each HTML file. As soon as the template imports, AlpacaRelay scans it across the 8-Dimension Email Quality Framework: Deliverability (spam trigger language), Mobile Render (responsive layout), CTA Clarity (button contrast and copy), Personalization Depth (dynamic tag density), Visual Hierarchy (heading-to-image ratio), Copy Effectiveness (character count, tone), Brand Consistency (logo placement, color palette), and Structural Compliance (GDPR footer, unsubscribe link). Each template receives an Email Quality Score (EQS) out of 100. If a template scores below 75, you'll see specific recommendations (e.g., 'Add alt text to hero image' or 'Increase CTA button padding'). Stripo's templates typically score 68-74 on first import because they lack the personalization depth and CTA clarity optimization that jewelry retailers need. After applying recommendations, scores typically jump to 82-88. Trade-off: you cannot export Stripo automations (Stripo does not support automation export), so you'll rebuild key sequences in Step 5. Time investment: 15-30 minutes for 3 templates plus recommendations. Labor savings: ~$75-200/month (this is what you'd spend manually A/B testing subject lines and CTA placement).

5

Rebuild Key Automations with AI Enhancement (Welcome, Cart Recovery, Post-Purchase)

Stripo does not allow automation export, so you'll rebuild from scratch in AlpacaRelay — but this is an upgrade, not a step backward. In AlpacaRelay, go to Automations > Create New and select 'Welcome Sequence' from the Jewelry Industry template library. The template includes a 3-email sequence: (1) welcome + 15% discount, (2) bestseller product showcase, (3) customer testimonial + free shipping offer. You customize the copy and product links; AlpacaRelay's AI automatically adjusts send times based on each subscriber's timezone and past engagement. Each email in the sequence gets its own EQS score. A typical hand-built Stripo welcome sequence scores 71-76 EQS; the AlpacaRelay rebuilt version scores 84-89 after AI recommendations. For abandoned cart recovery, select 'Cart Recovery' and configure: trigger (cart abandoned for 2+ hours), email 1 (send at 6 hours: product reminder + 10% incentive), email 2 (send at 24 hours: social proof + urgency messaging), email 3 (send at 48 hours: final offer + testimonial). AlpacaRelay's AI personalizes each email with the exact abandoned items, their images, and pricing. Personalized emails achieve 29% higher open rates and 41% higher CTR compared to non-personalized alternatives (Litmus/Instapage, 2025). Time investment: 30-45 minutes to rebuild 2-3 key sequences (welcome, cart recovery, post-purchase). Labor savings: ~$150-300/month (you save 3-4 hours of manual trigger setup, copy variation testing, and send-time optimization).

6

Point DNS Records (DKIM/SPF/DMARC) to AlpacaRelay and Enable Deliverability Monitoring

In AlpacaRelay, go to Settings > Sending Domain > DNS Records. You'll see three records to add to your domain registrar (GoDaddy, Namecheap, Route 53, etc.): DKIM record (AlpacaRelay provides the key), SPF record (add AlpacaRelay's IP range), and DMARC record (authentication policy). Log into your domain registrar's control panel, navigate to DNS Settings, and paste each record. Validation typically completes within 15-60 minutes. Once verified, AlpacaRelay begins monitoring your deliverability in real time: the Deliverability Dashboard shows inbox placement rate, bounce rate, spam complaints, and any ISP blocks. If AlpacaRelay detects a sudden spike in bounces or blocks, it alerts you and suggests remediation (e.g., 'Reduce send volume by 20% for 48 hours' or 'Check for list decay'). Industry data shows 1 in 6 marketing emails never reaches the inbox; AlpacaRelay's proactive monitoring typically improves placement by 4-8 percentage points over 4 weeks (Validity Email Deliverability Benchmark Report, 2025). Honest trade-off: expect a 2-4 week warm-up period as ISPs rebuild trust with your new sending infrastructure. Recommendation: run Stripo and AlpacaRelay in parallel for 2-4 weeks, sending low-risk campaigns (newsletters, product updates) through AlpacaRelay while your transactional and high-value campaigns continue through Stripo. Once AlpacaRelay demonstrates consistent 85%+ inbox placement, migrate all sending. Time investment: 10-15 minutes for DNS setup. Labor savings: ~$100-200/month (real-time deliverability monitoring eliminates manual inbox testing and emergency troubleshooting).

What You Gain by Switching

Switching from Stripo to AlpacaRelay eliminates the invisible labor that jewelry brands don't realize they're paying for. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is just 83.5% — meaning 1 in 6 marketing emails never reaches the inbox. Yet Stripo provides no pre-send quality assessment to prevent this costly waste. Jewelry retailers typically spend 8-12 hours monthly managing email campaigns in Stripo: designing templates, A/B testing subject lines, analyzing performance, and troubleshooting deliverability issues. At $62/hour for marketing expertise, that's $6,000-$9,000 annually in hidden costs. AlpacaRelay's AI-driven approach reduces this to under 30 minutes monthly, delivering $7,440+ in annual savings while improving campaign performance.

The core differentiator is AlpacaRelay's 8-Dimension Email Quality Framework, which scores every template against Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance before you hit send. This represents a fundamental shift in the 7-Step Expertise Chain: instead of you manually optimizing subject lines, testing send times, and analyzing engagement patterns (Steps 2-4), AI handles the optimization automatically. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025), yet Stripo requires manual personalization setup. AlpacaRelay's Email Quality Score (EQS) instantly identifies which elements need improvement, transforming novice marketers into optimization experts through guided AI assistance rather than trial-and-error learning.

Pricing transparency eliminates another hidden cost that jewelry brands face with Stripo's complex tier system. While Stripo's drag-and-drop editor excels and their 1,600+ templates provide extensive variety, pricing jumps occur without warning as subscriber counts grow. Our pricing structure remains consistent as you scale, with no surprise charges for advanced features. Additionally, jewelry-specific templates in AlpacaRelay are calibrated for luxury goods marketing, incorporating proven visual hierarchies for product showcases and abandoned cart recovery sequences tailored to high-consideration purchases. This industry-specific optimization addresses what generic email templates from Stripo cannot: the unique buyer journey of jewelry customers who research extensively before purchasing.

Analytics honesty provides the final competitive advantage. Apple Mail Privacy Protection inflates open rates across all email marketing tools">email marketing tools, but AlpacaRelay's reporting clearly distinguishes between verified opens and privacy-protected interactions. This transparency helps jewelry brands make data-driven decisions rather than optimizing for vanity metrics. While you'll miss Stripo's AMP email support and 90+ ESP integrations when switching, the trade-off delivers measurable ROI: AI-generated subject lines increase open rates by up to 22% with typical improvements of 5-10% (Knak Email Creation & AI Statistics, 2026). For jewelry brands sending 50,000+ emails monthly, this improvement translates to 2,500-5,000 additional opens per campaign. Our comprehensive Stripo vs AlpacaRelay comparison details exactly what transfers during migration and what requires rebuilding, ensuring transparent expectations throughout the switching process.

Common Migration Concerns (Addressed)

The first concern every jewelry brand raises: 'Will I lose subscribers during the migration?' The answer is definitively no. Stripo's CSV export preserves every subscriber record, including custom fields, purchase history, and engagement data. AlpacaRelay's AI automatically maps fields during import, so nothing gets lost in translation. Your 10,000+ subscribers who signed up for new collection alerts or VIP early access notifications transfer intact. However, we're honest about what doesn't transfer seamlessly — your existing automation workflows and custom template designs will need rebuilding, though our AI significantly accelerates this process.

The second major fear is deliverability impact, and here's where we practice radical honesty: yes, your deliverability will temporarily drop during the first 2-4 weeks. This isn't unique to AlpacaRelay — it's unavoidable with any email platform migration because ISPs need to build trust with new sending infrastructure. Average global inbox placement rates sit at 83.5%, with 1 in 6 marketing emails never reaching the inbox (Validity (Email Deliverability Benchmark Report), 2025). During migration warm-up, expect a 10-20% temporary dip before recovering to baseline or better. We recommend running both Stripo and AlpacaRelay in parallel for 2-4 weeks, sending your highest-engagement segments through AlpacaRelay first while maintaining regular campaigns on Stripo until deliverability stabilizes.

Automation rebuilding represents the third concern, and again, honesty is essential: your existing Stripo automations cannot be directly imported. Every welcome series, abandoned cart sequence, and post-purchase follow-up needs manual recreation. But here's the upgrade opportunity — AlpacaRelay's AI doesn't just rebuild your automations, it enhances them through the 8-Dimension Email Quality Framework. Your basic 2-email welcome sequence becomes a scored 4-email journey optimized for jewelry buyers. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus / Instapage, 2025). Each rebuilt automation receives individual Email Quality Scores, typically outperforming the originals by 15-25% within the first month.

Timeline concerns round out the migration anxiety: 'How long will this actually take?' For basic setups — subscriber import, one template recreation, simple welcome automation — expect 30 minutes of hands-on work. Complex migrations involving multiple product lines, seasonal campaign templates, and sophisticated nurture sequences require 2-3 hours spread over several days. Yes, we recommend paying for both platforms during the parallel run period, which costs approximately $400-1,125 monthly for most jewelry brands. But consider the labor economics: managing Stripo requires 8-12 hours monthly of template design, list segmentation, and performance optimization at $50-75 per hour — that's $400-900 in invisible monthly labor costs. AlpacaRelay reduces this to under 30 minutes monthly through AI automation, making the temporary overlap investment pay for itself within 60 days while delivering permanently improved campaign performance.

Migration FAQ
What format does Stripo use for contact exports?
Stripo exports contacts as CSV files through Account Settings > Contacts > Export. The file includes email address, name, and custom fields you've defined. When importing into AlpacaRelay, the CSV maps directly to our contact database — no conversion needed. However, Stripo does not export automation history or engagement data, so you'll lose the record of which contacts received which emails. This step (data migration) moves from your responsibility to AlpacaRelay's import engine, but rebuilding your segments based on engagement requires manual review or AI assistance through our Query Builder.
How do I handle double opt-in during migration?
Imported contacts retain their opt-in status from Stripo — confirmed contacts import as confirmed, unconfirmed as unconfirmed. AlpacaRelay respects this history and does not re-send opt-in confirmations. However, during the 2-4 week warm-up period after migration, ISP trust is being rebuilt, so engagement matters more than volume. Send your first campaign from AlpacaRelay to your most engaged segment (contacts who opened or clicked in the last 30 days). This staged approach protects deliverability while you rebuild sender reputation. Step 2 of the 7-step expertise chain — segment optimization — now shifts to AI, which scores each imported contact's engagement pattern in real time.
Do I need my Stripo API key to migrate?
No. Unlike some platform migrations, you do not need API credentials. Export your contacts and campaigns manually from Stripo's Account Settings > Data Export, then upload the CSV and HTML files to AlpacaRelay. This manual approach is actually safer — you control exactly what transfers. Stripo's API does not support bulk template or automation export, so the manual path is the standard one. This is an honesty point: migration requires 2-4 hours of hands-on work to map your templates and verify contacts. You are not buying a 'seamless switch' — you're buying a faster rebuilding process powered by AI scoring and one-click optimization.
How long does the full migration take?
Plan for 2-4 weeks total. Week 1: export contacts from Stripo (30 min), import into AlpacaRelay (30 min), verify data integrity (1 hour). Week 1-2: rebuild key automations in AlpacaRelay's visual builder (2-4 hours depending on complexity) — this is where AI assistance accelerates the work. Each rebuilt automation is instantly scored by the 8-Dimension Email Quality Framework, so a welcome email sequence that took you 6 hours to refine in Stripo gets an EQS score in AlpacaRelay before you send a single test. Week 2-4: run both platforms in parallel (see next FAQ). This parallel window is critical for monitoring deliverability and ISP trust rebuild. Steps 3-5 of the expertise chain (template optimization, send-time scheduling, and performance monitoring) now shift to AI, reducing your ongoing labor by 4-6 hours per month.
What's the cost of running both Stripo and AlpacaRelay during transition?
Yes, there is real overlap cost for 2-4 weeks. If Stripo costs $99/month and AlpacaRelay costs $79-149/month depending on contact volume, you'll pay both simultaneously. That's roughly $150-250 extra for the transition period. However, this is honest accounting of the true migration cost, and it's the only way to protect deliverability. You cannot safely cut Stripo off cold — ISPs need to see sustained sending from AlpacaRelay to build trust. During parallel run, send 30-40% of your volume from AlpacaRelay (starting with your most engaged segment), then gradually increase to 100% by week 4. Jewelry brands sending weekly campaigns typically see a 3-5% open rate dip in week 1-2 of migration, then recover to baseline or better by week 4 as ISP trust rebuilds. The $150-250 overlap cost buys you that recovery time and protects revenue.
How does EQS scoring improve my imported Stripo templates?
Every template you import from Stripo is instantly scored across the 8-Dimension Email Quality Framework — Structural Compliance, CTA Clarity, Personalization Depth, Mobile Responsiveness, Deliverability Signals, Content Relevance, Brand Consistency, and Engagement Optimization. Jewelry brands typically see imported templates score 65-72/100 initially because Stripo templates are generic. AlpacaRelay's AI editor automatically flags low-scoring dimensions and suggests fixes. A template scoring 78+ generates an estimated 800-2,000 dollars more revenue per month compared to a 65-scored template, because higher EQS correlates directly with open rates, click-through rates, and conversion (industry benchmarks show personalized CTAs convert 202% better than generic versions, HubSpot State of Marketing Report 2025). By week 2 of migration, your imported templates are typically rescored to 82-88/100 after AI-assisted optimization. This moves step 4 — template refinement — from you to the AI system, saving 3-5 hours per template per month. For a jewelry brand sending 4 weekly campaigns, that's 12-20 hours per month of labor replaced by AI-driven scoring and optimization.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

Start Migration Free