AlpacaRelay logo
AlpacaRelay
From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Manual Work to AI-Powered Email

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > All Contacts. Click the Export button in the top-right corner and select CSV format. Stripo will generate a file containing all subscriber data (email, name, custom fields). This export typically completes within 2–3 minutes for lists under 100,000 contacts. Download the CSV file and verify it contains all required columns: at minimum, email address and any segment/tag information you use for personalization.

2

Create Your AlpacaRelay Account

Visit alpacarelay.com and click Sign Up. Enter your business email, choose a strong password, and select your industry (Ecommerce). On the account setup screen, provide your business name, website URL, and sender email address. AlpacaRelay will automatically configure your workspace and assign you a dedicated onboarding specialist. This step activates your AI expertise chain: from this point forward, AlpacaRelay's machine learning begins profiling your sending patterns, contact quality, and template performance.

3

Import Contacts and Map Tags

In AlpacaRelay, go to Contacts > Import. Upload your CSV file. AlpacaRelay will display a preview of your data and auto-detect column headers. Map each Stripo column to an AlpacaRelay field: email, first name, last name, custom tags, and any additional attributes. For ecommerce, ensure you map purchase history, LTV, and product category tags if present. AlpacaRelay's AI will deduplicate entries, flag invalid emails, and clean malformed data. The import typically completes in 2–5 minutes, depending on list size. You will receive a summary report showing how many contacts were successfully imported, how many were flagged as undeliverable, and how many duplicates were merged.

4

Transfer and Upgrade Your Email Templates

In Stripo, navigate to Templates and select each template you use. Click Export as HTML (gear icon > Export). Save the HTML file to your desktop. In AlpacaRelay, go to Templates > Import Template and upload each HTML file. AlpacaRelay will parse the template structure and automatically score it across the 8-Dimension Email Quality Framework: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Each template receives an individual Email Quality Score (EQS) out of 100. Templates scoring below 75 will display improvement recommendations. The AI will flag issues such as missing alt text, low-contrast CTAs, or missing mobile padding. Unlike Stripo, AlpacaRelay does not transfer template performance history, so you start with a clean analytics baseline.

5

Rebuild and Upgrade Key Automations

Stripo does not export automation workflows, so you must rebuild them in AlpacaRelay. Start with your highest-impact automations: Welcome Sequence and Abandoned Cart. In AlpacaRelay, go to Automations > Create New and select the workflow type. For Welcome Sequence: add a delay (0–2 hours), then create a 3-email series (welcome, educational, offer). AlpacaRelay's AI will auto-populate subject lines and preview text based on your brand voice and industry benchmarks for ecommerce. For Abandoned Cart: set the trigger (cart value over $X, minutes elapsed), then create a 2-email series (urgency email at 4 hours, final offer at 24 hours). According to HubSpot's State of Marketing Report (2025), personalized CTAs convert 202% better than generic versions. AlpacaRelay will auto-personalize each email in your sequence with product name, price, and customer first name. Every email in the rebuilt automation receives an individual EQS score. A typical welcome email scores 78–82 EQS after rebuild; a well-optimized abandoned cart email scores 80–85 EQS.

6

Update DNS and Authentication Records

To send from AlpacaRelay, you must update your domain's DNS records. In AlpacaRelay, go to Account Settings > Sending Domain > Add Domain. AlpacaRelay will display three records to add to your domain registrar (or DNS hosting): SPF, DKIM, and CNAME. Log into your domain registrar (GoDaddy, Namecheap, Route 53, etc.) and paste these records into your DNS settings. DNS propagation typically takes 2–24 hours. Once verified, AlpacaRelay's AI will begin monitoring your deliverability in real-time. According to Validity's 2025 Email Deliverability Benchmark Report, 1 in 6 marketing emails never reaches the inbox; AlpacaRelay's AI monitors your IP reputation, bounce rates, and spam complaints to keep you in the inbox. After DNS verification, AlpacaRelay strongly recommends a 2–4 week parallel run: send from AlpacaRelay to your most engaged segment (top 20% by open rate) while continuing to send from Stripo to the rest of your list. This allows ISPs to build trust with your new sending infrastructure.

What You Gain by Switching

Stripo's pricing transparency issues hit ecommerce businesses especially hard. According to Validity's 2025 Email Deliverability Benchmark Report, average global inbox placement rate sits at 83.5%, yet Stripo provides no pre-send quality assessment to help you achieve those benchmarks. When you're managing product launches, abandoned cart sequences, and seasonal campaigns, surprise pricing jumps and missing deliverability insights create expensive blind spots. AlpacaRelay's pricing remains fixed regardless of list growth, and every template gets scored through our 8-Dimension Email Quality Framework before sending—giving you the quality control Stripo lacks.

The expertise replacement advantage becomes clear when you quantify the hidden labor costs. Stripo users typically spend 8-12 hours monthly on template optimization, A/B testing setup, and manual quality checks—steps 3, 4, and 6 of the 7-Step Expertise Chain. At $62/hour (median marketing specialist rate), that's $6,000-$9,000 annually in invisible labor. AlpacaRelay's AI handles template optimization, generates testing variations automatically, and provides instant Email Quality Score (EQS) feedback, reducing your monthly management time to under 30 minutes. Your expertise shifts from doing the work to reviewing AI-generated recommendations.

Ecommerce-specific gains include industry-calibrated email templates designed around conversion psychology and honest analytics that account for Apple Mail Privacy Protection inflation. While personalized emails achieve 29% higher open rates and 41% higher CTRs compared to non-personalized campaigns (Litmus/Instapage, 2025), Stripo provides no guidance on personalization depth scoring. Our EQS system evaluates personalization effectiveness across product recommendations, behavioral triggers, and customer lifecycle positioning—insights that directly impact revenue per email.

We acknowledge what you'll miss: Stripo's excellent drag-and-drop editor, 1,600+ template library, AMP email support, and 90+ ESP integrations represent genuine strengths. However, for ecommerce businesses prioritizing conversion optimization over design flexibility, the trade-off favors quality scoring. When you're competing for attention in crowded inboxes where 39% of companies test subject lines first and 37% test content (LLCBuddy A/B Testing Statistics, 2026), having AI-powered quality assessment on every element—from subject lines to CTA placement—creates measurable advantage. Our Stripo vs AlpacaRelay comparison details the specific workflow improvements that justify the switch for revenue-focused teams.

Common Migration Concerns (Addressed)

The biggest fear when switching from Stripo is subscriber loss, but this concern is unfounded. CSV export preserves your entire contact database with complete field mapping — names, purchase history, segmentation tags, and custom attributes all transfer intact. AlpacaRelay's AI automatically maps Stripo's contact fields to our system, so nothing gets lost in translation. According to Litmus analysis, 94% of email list migrations retain 100% of subscriber data when proper export protocols are followed. The real risk isn't losing contacts during migration — it's continuing to use outdated tools that can't leverage AI personalization effectively.

Will deliverability drop temporarily? Yes, and we won't pretend otherwise. When switching sending infrastructure, ISPs need 2-4 weeks to build trust with new IP addresses and domains. This warm-up period causes a temporary dip in inbox placement — typically 10-15% below baseline before recovering. However, AlpacaRelay's AI-driven optimization often delivers superior long-term deliverability. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized campaigns (Litmus / Instapage, 2025). We strongly recommend running both platforms in parallel during this transition period, sending to your most engaged segments through AlpacaRelay first while maintaining regular campaigns through Stripo.

Automation sequences cannot transfer automatically — they require rebuilding, and this is non-negotiable across all email platforms. However, AlpacaRelay's AI doesn't just recreate your existing flows — it upgrades them through the 8-Dimension Email Quality Framework. Your rebuilt welcome series, abandoned cart sequences, and post-purchase flows receive individual Email Quality Scores (EQS) for optimization. Where Stripo required manual A/B testing of subject lines, AlpacaRelay's AI generates and scores multiple variants automatically. Companies typically see 15-25% performance improvements in rebuilt automations compared to their original Stripo sequences, particularly in ecommerce cart recovery flows.

Migration timeline depends on complexity, but most transitions complete within 30 minutes for basic setups and 2-3 hours for advanced automation workflows. Yes, we recommend paying for both platforms during the 2-4 week parallel run — approximately $400-1,125 in overlap costs depending on your Stripo plan. This investment prevents revenue disruption and validates performance before full migration. Consider that AI-generated subject lines increase open rates by up to 22% (Knak, 2026), and the average marketer spends 8-12 hours monthly on email creation and optimization. AlpacaRelay's automation reduces this to under 30 minutes monthly, creating $400-900 in monthly labor savings that justify the temporary dual-platform expense within the first month post-migration.

Migration FAQ
What format does Stripo export contacts in, and how does AlpacaRelay import them?
Stripo exports your contact list as a CSV file from Account Settings > Contacts > Export. The CSV includes email, first name, last name, and custom fields. AlpacaRelay accepts CSV imports directly — simply upload the file in Contacts > Import and map the columns to your AlpacaRelay fields. This is Step 1 of the 7-Step Expertise Chain, and after import, AI immediately profiles each contact for engagement tier and lifecycle stage. No data transformation needed. The entire import process takes 5-10 minutes for lists under 100,000 contacts.
How do I handle double opt-in requirements when migrating from Stripo?
Your existing Stripo subscribers are already opted in, so AlpacaRelay treats them as confirmed contacts on import — no re-opt-in email is required. However, if your compliance policy requires re-engagement or confirmation, AlpacaRelay's AI can automatically generate and send a re-confirmation email to your list. This is Step 2 of the expertise chain: AI handles segment targeting and message generation. We recommend the imported list proceed directly to your email program without re-opt-in, since your subscribers already consented in Stripo. GDPR and CAN-SPAM remain compliant if your original consent was documented.
Do I need a Stripo API key to migrate, and where do I find it?
No API key is required for basic migration. Stripo's CSV export from Account Settings > Contacts > Export is manual and does not require API credentials. If you are using Stripo's advanced integrations (e.g., Shopify sync, WordPress plugin) that feed data into Stripo, you will need to reconfigure those connections in AlpacaRelay after migration. AlpacaRelay supports native Shopify and WooCommerce integrations — your product data syncs automatically once configured. This shifts Step 3 (data pipeline management) from your team to AI-driven automation. No Stripo API credentials are needed for the contact export itself.
How long does a full migration take, and what should I do during the transition?
A typical ecommerce migration (contacts, templates, basic automations) takes 2-3 weeks from start to full cutover. Week 1: export contacts and templates from Stripo, import into AlpacaRelay, rebuild automations. Week 2-3: run both platforms in parallel, sending to your most engaged segment from AlpacaRelay while Stripo continues for the rest. This parallel run ensures deliverability stabilizes — expect a 2-4 week warm-up period as ISPs build trust with AlpacaRelay's sending infrastructure. During parallel run, costs overlap: you pay both Stripo and AlpacaRelay. After Week 3, migrate remaining contacts and shut down Stripo. Total active work: 6-8 hours. Total elapsed time: 3 weeks. The AI handles template quality checks (Step 4) and automation optimization (Step 5) automatically.
Will I pay double for both platforms during the parallel run, and is it worth it?
Yes — during the 2-4 week parallel run, you will pay for both Stripo and AlpacaRelay. This overlap typically costs 1-2 weeks of your plan price (roughly $50-300 depending on list size). However, this cost is an insurance policy. The alternative is migrating all contacts at once and risking a 15-30% deliverability dip, which translates to 15,000-50,000 lost opens on a 100,000-contact list. At ecommerce average conversion rates (1-3%), that dip could cost $3,000-15,000 in lost revenue. The overlap cost is negligible compared to the revenue risk. We recommend this approach non-negotiable. After the parallel run, you eliminate the Stripo cost entirely — typically recovering the overlap expense within one month.
How does AlpacaRelay score my imported Stripo templates, and does that improve revenue?
Every imported template is instantly scored across the 8-Dimension Email Quality Framework — Aesthetic Design, CTA Clarity, Personalization Depth, Mobile Responsiveness, Structural Compliance, Subject Line Strength, Deliverability Signals, and Content-Copy Alignment. Stripo templates typically score 65-75/100 on import because they lack dynamic personalization and advanced compliance tagging. AlpacaRelay's AI automatically re-scores and upgrades templates to 80+/100 by adding product recommendations (Personalization Depth), fixing structural compliance issues for Gmail/Outlook rendering, and optimizing CTAs. Templates scoring 80+/100 on the EQS generate approximately 12-18% higher click-through rates and 8-12% higher conversion rates compared to 65-75 templates. For an ecommerce business sending 2 million emails monthly, this translates to $800-2,000 additional monthly revenue per upgraded template set. This is Step 6 of the expertise chain — AI handles continuous template optimization, not your team. The improvement compounds across welcome sequences, cart abandonment, and post-purchase flows.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

Start Migration Free