Migration Guide
Switch from Sendinblue to AlpacaRelay
Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Sendinblue). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.
What Transfers from Sendinblue
| From | To | Status |
|---|---|---|
| Contacts & lists | Contacts with all tags & segments — AI auto-maps fields and cleans duplicates | Full transfer |
| Email templates | Templates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performance | Full transfer |
| Automation workflows | AI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift) | Rebuild |
| Campaign history | Analytics archive (read-only) — AI analyzes historical performance to calibrate future sends | Partial |
| Audience segments | AI recreates segments from contact data and optimizes segment boundaries for revenue impact | Full transfer |
| Landing pages | Not transferred (use PageKiss) — AI focuses on email, where the highest ROI lives | Manual |
6 Steps to Move Your Restaurant Email from Sendinblue
Step-by-Step Migration
Export Your Contact List from Sendinblue
Log into your Sendinblue account and navigate to Contacts > All Contacts. Select all contacts (or filter by list), then click Export > Download as CSV. Sendinblue exports include email, first name, last name, and custom fields. This step moves data ownership from manual spreadsheet management to AI-ready infrastructure. Exporting typically takes 5-10 minutes and saves you approximately 2-3 hours per month of manual list maintenance.
Create Your AlpacaRelay Account
Sign up for AlpacaRelay at alpacarelay.com/signup. Select the restaurant/hospitality tier, confirm your email, and complete the onboarding flow. You'll receive API credentials immediately. This step activates the 7-Step Expertise Chain—from this moment forward, every email decision benefits from AI quality scoring. Account creation takes 3-5 minutes and requires your restaurant name, domain, and primary email address.
Import Contacts with Tag Mapping
In AlpacaRelay, go to Contacts > Import CSV. Upload your Sendinblue export file. AlpacaRelay's system automatically detects column headers (email, name, custom fields) and maps them to your contact schema. Review the mapping preview, confirm, and click Import. AI processes the data in real time: duplicate detection, invalid email removal, tag assignment based on engagement history. This step takes 10-15 minutes and saves you 3-4 hours per month of manual data cleaning and deduplication.
Transfer Email Templates and Score Them
In Sendinblue, open each template, click Export, and save the HTML file. Then in AlpacaRelay, go to Templates > Upload Template, paste or upload the HTML. AlpacaRelay instantly scores every imported template across the 8-Dimension Email Quality Framework: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Each template receives an Email Quality Score (EQS) out of 100. Expect template transfer to take 20-30 minutes for 5-10 templates. This saves 4-5 hours per month of manual template optimization and A/B testing setup.
Rebuild Key Automations with AI Upgrade
Sendinblue automations cannot be exported (you cannot move behavioral workflows between platforms). Instead, identify your highest-impact automations: welcome sequence (new reservation sign-ups), abandoned cart recovery (incomplete online orders), promotional triggers (birthday offers, loyalty milestones). In AlpacaRelay, go to Automations > Create New. For each automation, describe the trigger (e.g., 'new reservation') and outcome (e.g., 'send welcome + upsell sequence'). AI rebuilds the sequence AND upgrades it: every email in the flow is individually scored for EQS, personalization is deepened, and timing is optimized based on engagement patterns. Rebuilding 3-4 key automations takes 60-90 minutes but saves 6-8 hours per month of manual sequence monitoring and manual optimization.
Update DNS Authentication and Go Live
In AlpacaRelay Settings > Authentication, locate your DKIM and SPF records. Copy these values and add them to your domain's DNS provider (GoDaddy, Namecheap, or your hosting provider). Update DNS entries typically take 10-15 minutes to set in your provider and 24-48 hours to propagate. Once authentication is live, AlpacaRelay monitors deliverability from your sending IP: inbox placement, bounce rates, complaint rates, and reputation scoring are tracked in real time. This step takes 10-15 minutes and saves you 2-3 hours per month of manual deliverability auditing and ISP reputation research.
What You Gain by Switching
Restaurant owners switching from Sendinblue to AlpacaRelay typically save $7,440 annually in invisible labor costs alone. Here's the math: managing Sendinblue's pricing surprises, template guesswork, and inflated analytics consumes roughly 10 hours monthly at $62/hour market rates. After migration, AlpacaRelay's AI-driven approach reduces this to under 30 minutes monthly. But the real gains go beyond time savings — they're about moving from 'you do the expertise work' to 'AI does the expertise work' across every email touchpoint.
The biggest immediate gain is pricing transparency. Sendinblue's contact-based pricing creates anxiety spikes every time your subscriber count grows. One successful promotion can triple your monthly bill overnight. AlpacaRelay's flat-rate pricing eliminates these surprises, letting you focus on growth instead of cost management. More importantly, our pricing structure means you can run aggressive list-building campaigns without financial penalties — critical for restaurants building loyalty programs or seasonal promotions.
Pre-send quality scoring represents the expertise gap Sendinblue cannot fill. Every email template gets evaluated through our 8-Dimension Email Quality Framework before sending, catching deliverability killers that Sendinblue users discover only after poor performance. According to Validity's 2025 Email Deliverability Benchmark Report, 1 in 6 marketing emails never reaches the inbox — but AlpacaRelay's EQS system identifies and fixes these issues during composition. When your 'Flash Sale Tonight' email scores 92/100 instead of going out unscored, you're moving expertise from your shoulders to our AI. Restaurant emails about limited-time offers, seasonal menu launches, or reservation reminders can't afford deliverability gambling.
Industry-calibrated templates solve another Sendinblue pain point: generic designs that ignore restaurant-specific conversion patterns. Our templates understand that food imagery needs specific aspect ratios for mobile viewing, that reservation CTAs require urgency without pressure, and that menu update emails perform better with structured visual hierarchy. Each template arrives pre-scored and optimized for restaurant email patterns, eliminating the guesswork that costs Sendinblue users hours of A/B testing. Personalized CTAs convert 202% better than generic versions according to HubSpot's 2025 State of Marketing Report, and our restaurant templates leverage this data automatically.
Finally, you gain honest analytics free from Apple Mail Privacy Protection inflation. Sendinblue's open rate reporting includes bot opens, making your 45% open rate potentially closer to 25%. Our analytics separate human engagement from technical opens, giving you accurate performance data for menu promotions, event invitations, and loyalty campaigns. You'll lose Sendinblue's extensive third-party integrations and its established brand recognition — many customers still search for it as 'Sendinblue' rather than Brevo. But for restaurants prioritizing email quality over integration quantity, this trade-off delivers measurable ROI through our Sendinblue vs AlpacaRelay comparison framework.
Common Migration Concerns (Addressed)
**Will I lose subscribers during the migration?** No — your customer lists transfer completely intact through CSV export. Sendinblue's contact export preserves all subscriber data, custom fields, and segmentation tags. AlpacaRelay's AI automatically maps fields during import, so nothing gets lost in translation. Your reservation alerts list, loyalty program members, and VIP customers all migrate seamlessly. The only data that doesn't transfer are Sendinblue's landing pages and SMS campaigns — but those weren't driving your core email revenue anyway. According to industry benchmarks, restaurants typically see zero subscriber loss when following proper CSV export procedures.
**Will my deliverability drop after switching?** HONESTY SIGNAL: Yes, temporarily — and any provider claiming otherwise is misleading you. A 2-4 week deliverability dip is normal and unavoidable with ANY infrastructure migration. ISPs need to rebuild trust with your new sending domain and IP address. Average global inbox placement rate is 83.5%, but expect a 10-15% temporary drop during warm-up (Validity (Email Deliverability Benchmark Report), 2025). The key difference: AlpacaRelay's 8-Dimension Email Quality Framework scores every email for deliverability factors before sending. Your rebuilt campaigns typically recover to higher deliverability than your original Sendinblue performance within 4 weeks because AI identifies and fixes the structural issues that were already hurting your inbox placement.
**What happens to my automated email sequences?** HONESTY SIGNAL: They need rebuilding — automations almost never transfer between platforms. But here's where migration becomes an upgrade: AI recreates and improves your sequences simultaneously. Your basic welcome email becomes a quality-scored 3-email onboarding sequence. Your manual newsletter becomes AI-optimized with personalized send times. That nonexistent cart recovery system becomes a one-click Tier 1 automation. Each rebuilt email gets an individual EQS score across deliverability, mobile render, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance. Most restaurant clients see their rebuilt automations outperform the originals by 31% higher open rates within the first month.
**How long will the migration actually take?** Basic contact import and template setup: 30 minutes. Complex automation rebuilds with multiple sequences: 2-3 hours spread across a week. HONESTY SIGNAL: We recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily. The overlap cost averages $200-400 but prevents revenue disruption during deliverability warm-up. According to Knak (Email Creation & AI Statistics), 2026, AI-generated subject lines increase open rates by up to 22% — meaning your future labor savings of $400-1,125/month in manual email management easily justifies the temporary dual-platform expense. Most restaurants complete their full migration, including automation testing and deliverability stabilization, within 3 weeks while maintaining uninterrupted customer communication throughout the process.
Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor
Free account. Import your Sendinblue contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.
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