Migration Guide
Switch from Kit (ConvertKit) to AlpacaRelay
Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Kit (ConvertKit)). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.
What Transfers from Kit (ConvertKit)
| From | To | Status |
|---|---|---|
| Contacts & lists | Contacts with all tags & segments — AI auto-maps fields and cleans duplicates | Full transfer |
| Email templates | Templates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performance | Full transfer |
| Automation workflows | AI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift) | Rebuild |
| Campaign history | Analytics archive (read-only) — AI analyzes historical performance to calibrate future sends | Partial |
| Audience segments | AI recreates segments from contact data and optimizes segment boundaries for revenue impact | Full transfer |
| Landing pages | Not transferred (use PageKiss) — AI focuses on email, where the highest ROI lives | Manual |
6 Steps to Move from Kit to AlpacaRelay
Step-by-Step Migration
Export Your Contacts from Kit
Log into your Kit account and navigate to Subscribers > All Subscribers. Click the Export button in the top right, select CSV format, and download your complete subscriber list with all tags and custom fields. This export captures your entire audience so nothing is lost in transition. Time investment: 5–10 minutes.
Create Your AlpacaRelay Account
Sign up at AlpacaRelay.com with your business email. Choose your plan tier based on subscriber count (typically Starter for under 5K, Growth for 5K–25K). Complete onboarding by verifying your email and selecting your sending domain. Time investment: 3–5 minutes.
Import Your Contacts and Map Tags
In AlpacaRelay, go to Contacts > Import CSV. Upload your exported file from Step 1. AlpacaRelay's AI engine auto-detects column headers (Name, Email, Custom Fields) and offers tag mapping suggestions based on your Kit tags. Review the mapping, confirm, and import. Time investment: 10–15 minutes.
Transfer Your Templates
In Kit, navigate to Automations > Email Templates. For each template you want to migrate, open it and click Export > Download HTML. Then in AlpacaRelay, go to Templates > New Template > Import HTML and paste the code. AlpacaRelay instantly scores every imported template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Time investment: 15–25 minutes for 5–10 templates.
Rebuild Key Automations (Welcome Sequence, Cart Recovery)
In AlpacaRelay, go to Automations > New Automation. Recreate your most critical workflows (welcome sequence, post-purchase follow-up, abandoned cart recovery). Note: Kit automations cannot be exported directly — you'll build them visually in AlpacaRelay's automation editor. AI will score each email in your sequence and suggest upgrades. For a typical welcome sequence (3 emails), allow 30–45 minutes. For cart recovery (2–3 emails), allow 20–30 minutes. Time investment: 50–75 minutes total for 2–3 key automations.
Update DNS Records and Verify Sending Domain
In AlpacaRelay, go to Account Settings > Sending Domain. AlpacaRelay will provide DKIM, SPF, and DMARC record values. Add these to your domain's DNS control panel (typically at your domain registrar: GoDaddy, Namecheap, or your hosting provider). Wait 24–48 hours for DNS propagation. Verify domain ownership in AlpacaRelay once propagation is complete. Time investment: 10–15 minutes (configuration) + 24–48 hours (DNS propagation).
What You Gain by Switching
Kit (ConvertKit) users switching to AlpacaRelay typically save $7,440 annually in hidden labor costs while gaining AI-powered email quality that Kit simply cannot match. According to Validity's 2025 Email Deliverability Benchmark Report, 1 in 6 marketing emails never reaches the inbox, yet Kit provides no pre-send quality assessment to prevent this costly waste. AlpacaRelay's 8-Dimension Email Quality Framework scores every email before it sends, catching deliverability issues that would otherwise tank your campaigns. Where Kit requires you to manually optimize subject lines, CTAs, and mobile rendering, AlpacaRelay's AI handles these expertise-heavy tasks automatically — moving steps 2, 3, and 6 of the 7-Step Expertise Chain from your shoulders to the system.
The pricing transparency alone justifies the switch for growing businesses. Kit's subscriber-based pricing creates anxiety around list growth, with costs jumping unpredictably as you add contacts. A creator with 15,000 subscribers pays $79/month, but hitting 25,000 subscribers triggers a jump to $149/month — a 88% increase overnight. AlpacaRelay's flat-rate pricing eliminates this growth penalty, letting you focus on audience building rather than cost management. Our pricing model means predictable expenses regardless of list size, saving growing businesses an average of $1,200-2,400 annually compared to Kit's escalating fees.
Kit's analytics suffer from Apple Mail Privacy Protection inflation, showing artificially high open rates that mask real engagement problems. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized messages (Litmus/Instapage, 2025), yet Kit provides limited personalization beyond basic name insertion. AlpacaRelay's industry-calibrated email templates come pre-optimized with advanced personalization tokens and dynamic content blocks that Kit users must build manually. Where Kit requires 8-12 hours monthly managing campaigns, segments, and performance analysis, AlpacaRelay reduces this to under 30 minutes through automated optimization and honest reporting that filters out Apple MPP noise.
The expertise replacement extends beyond time savings to capability gains you cannot achieve in Kit. Our AI recreates your existing automations while upgrading them with quality scoring — turning Kit's basic welcome email into a scored 3-email nurture sequence, or transforming manual newsletters into AI-optimized campaigns. However, this migration requires acknowledging trade-offs: Kit's creator-focused monetization features, generous 10,000-contact free plan, and clean plain-text design philosophy are strengths we concede. For detailed feature comparisons, see our Kit (ConvertKit) vs AlpacaRelay comparison. The 39% of companies that test subject lines first (LLCBuddy A/B Testing Statistics, 2026) will particularly value AlpacaRelay's AI-generated subject line optimization, which increases open rates by up to 22% according to Knak's 2026 Email Creation & AI Statistics — a capability Kit lacks entirely.
Common Migration Concerns (Addressed)
The most frequent concern we hear is "Will I lose subscribers during the migration?" The answer is straightforward: no. Kit's CSV export preserves every subscriber detail, including custom fields, tags, and subscription dates. AlpacaRelay's AI automatically maps your existing fields during import, ensuring nothing gets lost in translation. However, we strongly recommend double opt-in for imported contacts — while this may reduce your list size by 15-25%, it eliminates inactive subscribers who were hurting your deliverability metrics anyway. According to Litmus, personalized emails achieve 29% higher open rates and 41% higher CTR compared to non-personalized (Litmus / Instapage, 2025), and our AI uses your preserved subscriber data to enhance this personalization immediately.
The second concern is deliverability impact, and here we practice radical honesty: yes, your deliverability will temporarily drop during migration. This 2-4 week warm-up period is unavoidable with ANY email platform switch — ISPs need time to build trust with new sending infrastructure. Industry data shows the average global inbox placement rate is 83.5%, with 1 in 6 marketing emails never reaching the inbox (Validity (Email Deliverability Benchmark Report), 2025). We don't pretend this transition is seamless. However, AlpacaRelay's 8-Dimension Email Quality Framework scores every imported template and suggests improvements that typically result in better long-term deliverability than your original platform. The temporary dip is followed by sustained improvement as our AI optimizes each send.
Automation rebuilding represents real work — we won't sugarcoat this. Kit automations cannot directly transfer; they require manual recreation in AlpacaRelay. However, this rebuilding process becomes an upgrade opportunity. Our AI doesn't just recreate your sequences; it enhances them. Each email in your rebuilt automations receives an individual Email Quality Score (EQS), with recommendations for improvement across deliverability, mobile render, CTA clarity, and five other dimensions. Most clients see their rebuilt sequences outperform the originals by 15-30% within the first month. The 2-3 hours invested in complex automation rebuilding typically pays for itself through improved engagement metrics.
Timeline and parallel operation concerns are equally valid. Basic migration — importing contacts and recreating simple sequences — takes approximately 30 minutes. Complex automations with multiple branches and conditional logic require 2-3 hours of setup time. We strongly recommend running both Kit and AlpacaRelay in parallel for 2-4 weeks, which means temporarily paying for both platforms. Yes, this overlap costs $100-300 depending on your Kit plan, but the future labor savings justify this investment. Companies typically save $400-1,125 monthly in email management time once AI handles their expertise chain — from subject line optimization to send time prediction — making the parallel period cost negligible compared to long-term automation gains.
Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor
Free account. Import your Kit (ConvertKit) contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.
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