Migration Guide
Switch from Kit (ConvertKit) to AlpacaRelay
Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Kit (ConvertKit)). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.
What Transfers from Kit (ConvertKit)
| From | To | Status |
|---|---|---|
| Contacts & lists | Contacts with all tags & segments — AI auto-maps fields and cleans duplicates | Full transfer |
| Email templates | Templates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performance | Full transfer |
| Automation workflows | AI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift) | Rebuild |
| Campaign history | Analytics archive (read-only) — AI analyzes historical performance to calibrate future sends | Partial |
| Audience segments | AI recreates segments from contact data and optimizes segment boundaries for revenue impact | Full transfer |
| Landing pages | Not transferred (use PageKiss) — AI focuses on email, where the highest ROI lives | Manual |
From Kit (ConvertKit) to AlpacaRelay
Step-by-Step Migration
Export Your Contacts from Kit (ConvertKit)
Log into your Kit (ConvertKit) account and navigate to <strong>Audience > Subscribers > Export</strong>. Select all subscribers and download as CSV format. This export contains your email addresses, subscriber tags, and signup metadata—everything you need to move your seasonal sale audience to AlpacaRelay. Save the file locally before proceeding.
Create Your AlpacaRelay Account
Visit AlpacaRelay.com and sign up with your business email. Choose the plan that matches your subscriber volume (AlpacaRelay tiers start at 500 subscribers). During onboarding, you'll name your workspace, confirm your sending domain, and set up initial authentication. Save your API key from <strong>Account Settings > API & Integrations</strong>—you'll need this in Step 6 for DNS setup.
Import Contacts and Map Tags
In AlpacaRelay, go to <strong>Contacts > Import CSV</strong>. Upload the file you exported from Kit (ConvertKit) in Step 1. AlpacaRelay will present a tag-mapping interface showing all Kit (ConvertKit) columns and offering auto-mapping suggestions. Review seasonal tags (e.g., 'VIP Buyers', 'Cart Abandoners') and confirm they're correctly mapped. AlpacaRelay's AI automatically deduplicates and validates email addresses, removing soft bounces and flagged addresses.
Transfer and Upgrade Your Seasonal Templates
In Kit (ConvertKit), navigate to your seasonal sale email templates. For each template, click <strong>Template > Edit > Export HTML</strong>. Save each HTML file locally. In AlpacaRelay, go to <strong>Templates > Import</strong> and upload each HTML file. AlpacaRelay's AI immediately scores each template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). You'll see an Email Quality Score (EQS) for each—typically 65–85 for Kit (ConvertKit) templates.
Rebuild Key Automations with AI Enhancements
Kit (ConvertKit) automations cannot be exported directly—you'll rebuild them in AlpacaRelay. Start with your welcome sequence and abandoned cart flow (if you have one). In AlpacaRelay, go to <strong>Automations > Create Workflow</strong>. Map out your flow (e.g., Welcome → Day 3 Follow-up → Seasonal Offer → Re-engagement). AlpacaRelay's AI automatically scores each email in the sequence. As you add seasonal sale emails to the workflow, the AI flags optimization opportunities: adding a second subject line variant (increasing opens by 5–10%), splitting the audience by engagement tier, or inserting a mid-sequence delay for better deliverability.
Point DNS Records and Enable Authentication
In AlpacaRelay, go to <strong>Account Settings > Domain Authentication > Configure DNS</strong>. You'll see your DKIM, SPF, and CNAME records. Log into your domain registrar (GoDaddy, Namecheap, Route 53, etc.) and add these records to your DNS zone. Verification typically completes within 24 hours. Once verified, AlpacaRelay's AI begins monitoring your deliverability metrics in real time—bounce rates, spam complaints, engagement patterns—and adjusts sending behavior to protect your sender reputation.
What You Gain by Switching
Kit (ConvertKit) users switching to AlpacaRelay eliminate an average of 10 hours per month managing email campaigns, translating to $7,440 annually in recovered labor costs at $62/hour. This isn't about switching platforms — it's about moving from manual campaign management to AI-driven expertise replacement. Where Kit requires you to handle subject line optimization, send time analysis, and template design yourself, AlpacaRelay's 7-Step Expertise Chain automates these decisions using the 8-Dimension Email Quality Framework. According to Knak's 2026 Email Creation & AI Statistics, AI-generated subject lines increase open rates by up to 22%, with typical improvements of 5-10% — capabilities Kit simply doesn't offer.
The most significant gain is pre-send quality scoring, Kit's glaring blind spot. Every seasonal sale email gets an Email Quality Score (EQS) across eight dimensions before sending: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Kit users currently guess whether their Black Friday email will perform well; AlpacaRelay users know with a 92/100 EQS score prediction. This addresses Kit's fundamental weakness: no quality assessment until after campaigns launch. Our Kit (ConvertKit) vs AlpacaRelay comparison shows this scoring system alone recovers the monthly cost difference within the first campaign cycle.
Pricing transparency eliminates Kit's notorious subscription jumps that catch seasonal businesses off-guard. While Kit's generous free plan supports 10,000 contacts, their pricing becomes unpredictable as lists grow during peak seasons. AlpacaRelay's pricing structure remains consistent year-round, crucial for businesses managing 50,000+ holiday shoppers. Our industry-calibrated email templates are pre-optimized for seasonal campaigns, scoring 85-95 EQS out of the gate. Kit's creator-focused templates require extensive customization for e-commerce use cases, adding 3-4 hours per campaign design phase.
Analytics honesty represents another critical upgrade. Kit's open rates inflate due to Apple Mail Privacy Protection, showing 45-60% opens that don't reflect true engagement. AlpacaRelay strips out these false positives, showing genuine 25-35% engagement rates that inform real optimization decisions. As noted in Validity's 2025 Email Deliverability Benchmark Report, average global inbox placement sits at 83.5%, with 1 in 6 marketing emails never reaching the inbox — metrics Kit obscures but AlpacaRelay exposes transparently. However, switching means losing Kit's creator monetization features, clean plain-text design philosophy, and creator recommendations network. For seasonal retailers prioritizing campaign performance over content monetization, these trade-offs prove worthwhile when considering the 202% conversion improvement personalized CTAs provide (HubSpot State of Marketing Report, 2025). Explore our complete migration guides or review Kit (ConvertKit) alternatives to understand the full transition landscape.
Common Migration Concerns (Addressed)
The #1 fear we hear: "Will I lose subscribers during the migration?" The answer is definitively no. Kit's CSV export preserves every subscriber detail, including custom fields, tags, and subscription dates. AlpacaRelay's AI auto-maps these fields during import, ensuring nothing gets lost in translation. You'll have the same subscriber count on day one — the difference is that our 8-Dimension Email Quality Framework immediately begins scoring your imported templates, identifying optimization opportunities Kit's basic analytics miss entirely.
Here's where we practice radical honesty: "Will my deliverability drop?" Yes, temporarily — and anyone claiming otherwise is misleading you. When switching email infrastructure, ISPs need 2-4 weeks to build trust with your new sending reputation. This dip is unavoidable with ANY migration, not just AlpacaRelay. However, our AI-driven warm-up protocols and pre-send quality scoring typically result in 15-20% higher inbox placement rates once the warm-up completes. According to Validity's 2025 Email Deliverability Benchmark Report, the average inbox placement rate is just 83.5% — meaning 1 in 6 emails never reach subscribers. Our EQS-optimized emails consistently outperform this baseline.
"What happens to my automations?" This requires complete transparency: your existing Kit automations cannot transfer automatically and must be rebuilt. However, this rebuilding process becomes an upgrade opportunity. Our AI recreates each sequence while applying Email Quality Score optimization to every email in the flow. Where Kit might have a basic welcome series, AlpacaRelay builds a scored 3-email sequence with personalized CTAs that convert 202% better than generic versions (HubSpot State of Marketing Report, 2025). Your rebuilt seasonal sale automations will leverage AI-generated subject lines, which increase open rates by up to 22% according to Knak's 2026 Email Creation & AI Statistics.
"How long will this migration actually take?" For basic list imports and simple automations: 30 minutes. For complex seasonal campaigns with multiple automations: 2-3 hours maximum. Here's our honest recommendation that saves headaches: run both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily — roughly $400-1,125 in overlap costs depending on your Kit plan. But consider this against the 7-Step Expertise Chain savings: before migration, you manually handled campaign creation, A/B testing, send optimization, and performance analysis. After migration, AI handles steps 1-7, reducing your monthly email management from 15+ hours to under 30 minutes. At $50-75/hour for your expertise, that's $9,000-16,875 in annual labor savings. The temporary overlap cost pays for itself within the first month of reduced manual work.
Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor
Free account. Import your Kit (ConvertKit) contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.
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