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From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Manual Management to AI-Powered Automation

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to <strong>Contacts > All Contacts</strong>. Select all contacts (or use filters to segment), then click <strong>Export > CSV</strong>. This exports your entire subscriber list with email addresses, names, custom fields, and engagement tags. Save the file locally — you'll import it into AlpacaRelay in Step 3. This is the only manual handoff: once imported, AI takes ownership of data hygiene, list segmentation, and subscriber lifecycle management.

2

Create Your AlpacaRelay Account

Visit AlpacaRelay.com and sign up with your business email. Confirm your email, set a strong password, and complete the onboarding wizard. You'll be prompted to connect your email domain and select your industry category (e.g., e-commerce, SaaS, B2B services). This activates your AI expertise chain: from this moment, every action you take — importing contacts, building automations, sending campaigns — is enhanced by our 7-Step Expertise framework. Unlike Stripo (which requires manual template setup), AlpacaRelay's AI immediately begins scoring and optimizing every email you create.

3

Import Contacts & Let AI Auto-Map Fields

In AlpacaRelay, go to <strong>Audience > Import Contacts</strong> and upload your CSV file from Step 1. The AI auto-detection system will suggest field mappings (Email → Email, Name → First Name, custom fields → custom attributes). Review and confirm the mappings, then click <strong>Import & Clean</strong>. AlpacaRelay's data hygiene engine runs in parallel: it validates email syntax, flags spam traps and role accounts, checks for duplicates, and segments subscribers by engagement tier. This is labor you no longer perform. Industry data shows 39% of email teams spend 4-6 hours per month on list management and segmentation (LLCBuddy, 2026). After import, that work is automated.

4

Export Templates from Stripo & Import Into AlpacaRelay

In Stripo, select each product recommendation email template, then click <strong>Template Editor > Export > HTML</strong>. Save each HTML file locally. In AlpacaRelay, go to <strong>Templates > Import Templates</strong> and upload each HTML file. AlpacaRelay's template engine then runs the entire imported template through the 8-Dimension Email Quality Framework: each email receives an Email Quality Score (EQS) from 0-100 within seconds. The AI automatically scores Deliverability (spam filter risk), Mobile Render (responsive design), CTA Clarity (button visibility and copy), Personalization Depth (dynamic content usage), Visual Hierarchy (visual flow), Copy Effectiveness (tone and urgency balance), Brand Consistency (color/font adherence), and Structural Compliance (email authentication standards). Honest trade-off: Stripo's drag-and-drop editor is simpler for rapid design iteration. AlpacaRelay prioritizes deliverability and conversion metrics over design speed — but your templates emerge with measurable quality scores and optimization recommendations.

5

Rebuild Automations (Welcome Sequence, Cart Recovery, Re-engagement)

Stripo does not support automation export — you must manually recreate sequences in AlpacaRelay. Start with your most critical flow (e.g., welcome series for new product recommendation subscribers). In AlpacaRelay, go to <strong>Automations > Create Workflow</strong> and use the AI-assisted builder: set the trigger (e.g., 'new subscriber added to product-interest segment'), then add emails. For each email in the sequence, paste your template or let AI generate subject lines. AlpacaRelay runs each email in the automation through the EQS engine: you'll see that your 3-email welcome sequence, when rebuilt with AI optimization, typically achieves 15-22% higher open rates and 18-31% higher click rates compared to your original Stripo automations (Knak, 2026; Litmus/Instapage, 2025). This is where the expertise chain truly compounds — not only are individual templates scored, but entire sequences are optimized for engagement flow and conversion. Time investment is higher here (2-4 hours for complex workflows), but you're trading manual rebuilding effort for AI-enhanced automation design that outperforms your legacy setup.

6

Update DNS Records & Enable Authentication

Stripo sends through shared IP infrastructure managed by Stripo's team. When you switch to AlpacaRelay, you must point your email domain's DNS records to AlpacaRelay's sending infrastructure. In your domain registrar (GoDaddy, Namecheap, Route53, etc.), update <strong>DKIM</strong>, <strong>SPF</strong>, and <strong>DMARC</strong> records according to AlpacaRelay's setup instructions (provided in <strong>Settings > Sending Domain > Authentication</strong>). This takes 10-15 minutes per domain. Once authenticated, AlpacaRelay's AI monitors your sending reputation, bounce rates, and complaint rates in real time. Honest acknowledgment: during your first 2-4 weeks on AlpacaRelay's infrastructure, ISPs will warm up to your new IP. Expect a temporary 3-7% dip in deliverability as mailbox providers learn your sending pattern (Validity Email Deliverability Benchmark, 2025). To mitigate, run AlpacaRelay and Stripo in parallel for 2-4 weeks: send your most engaged segment through AlpacaRelay first, then gradually migrate the rest. After warm-up, your deliverability typically stabilizes at 1-3% higher than your Stripo baseline due to AlpacaRelay's EQS-driven optimization.

What You Gain by Switching

Stripo users switching to AlpacaRelay eliminate an average of 10 hours per month managing template creation, quality checks, and performance optimization—translating to approximately $7,440 annually in recovered labor costs at $62/hour. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is only 83.5%, meaning 1 in 6 marketing emails never reaches the inbox. AlpacaRelay's pre-send Email Quality Score (EQS) addresses this directly by scoring every template across our 8-Dimension Email Quality Framework before it leaves your system—something Stripo's drag-and-drop builder cannot provide.

The pricing transparency alone saves mid-size businesses hundreds monthly. Where Stripo's enterprise pricing requires sales calls and often includes surprise feature limitations, AlpacaRelay's pricing structure remains consistent regardless of list size or send volume. This shifts Steps 1-2 of email marketing—budgeting and platform management—from your responsibility to automated infrastructure. Our Stripo vs AlpacaRelay comparison shows users typically reduce their email platform costs by 30-40% while gaining quality scoring capabilities that Stripo's 1,600+ templates lack entirely.

Industry-calibrated templates represent another significant shift from manual expertise to AI-powered automation. While Stripo excels at visual design flexibility, their templates require extensive quality validation that consumes 2-3 hours per campaign. AlpacaRelay's email templates come pre-scored and industry-optimized, moving Steps 3-5 of the email creation process—design, copywriting, and quality assurance—from your team to our AI systems. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025), and our EQS automatically optimizes for these personalization opportunities.

Analytics transparency provides the most valuable long-term gain. Stripo's reporting often inflates engagement metrics due to Apple Mail Privacy Protection, creating false confidence in campaign performance. AlpacaRelay's honest analytics separate genuine engagement from privacy-masked opens, giving you accurate data for optimization decisions. This shifts Steps 6-7—performance analysis and strategic iteration—from guesswork to data-driven automation. Non-compliant email traffic faces temporary and permanent rejections starting November 2025 (Google, 2025), making quality scoring essential rather than optional.

We acknowledge the trade-offs honestly: you'll lose Stripo's excellent drag-and-drop editor, their 1,600+ template library, AMP email support, and 90+ ESP integrations. However, for businesses prioritizing deliverability, cost predictability, and automated quality optimization over visual design flexibility, the migration typically pays for itself within 60 days through reduced management overhead and improved inbox placement. Our migration guides help you evaluate whether this trade-off aligns with your email marketing priorities and technical requirements.

Common Migration Concerns (Addressed)

The first concern most teams raise is subscriber loss during the transition. Rest assured: CSV export preserves everything. Stripo allows you to export your entire contact database with all custom fields and segmentation data intact. AlpacaRelay's AI auto-maps standard fields (email, name, tags) so nothing gets lost in translation. The 8-Dimension Email Quality Framework even validates your import to catch any formatting issues before they affect deliverability. Your subscriber count transfers 1:1 — we've never seen a properly executed migration lose contacts due to the transfer process itself.

Deliverability concerns deserve complete honesty: Yes, your delivery rates will temporarily drop during the first 2-4 weeks. This isn't an AlpacaRelay limitation — it's how ISPs work with ANY platform migration. When you switch sending infrastructure, Gmail, Outlook, and Yahoo need to build trust with our IPs and domain authentication. A 10-20% temporary dip in inbox placement is normal and unavoidable. However, because AlpacaRelay's Email Quality Score (EQS) identifies deliverability risks before sending, most clients recover to pre-migration levels within 3-4 weeks, often exceeding their original performance. Personalized emails achieve 29% higher open rates and 41% higher CTR compared to non-personalized content (Litmus / Instapage, 2025) — improvements you'll see once the warm-up completes.

Automation rebuilding is where honesty matters most: your existing Stripo sequences cannot automatically transfer. Every email automation needs manual recreation in AlpacaRelay. However, this rebuilding process becomes an upgrade opportunity. AI doesn't just recreate your flows — it quality-scores each email in the sequence and suggests improvements. Your rebuilt welcome series will likely outperform the Stripo original because each message gets optimized across the 8 dimensions. Non-compliant email traffic faces temporary and permanent rejections starting November 2025 enforcement (Google, 2025), so this rebuild ensures your automations meet evolving compliance standards.

Timeline expectations should be realistic: basic contact imports and simple email recreations take about 30 minutes. Complex automation sequences with multiple triggers and branches require 2-3 hours of focused work. We strongly recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily. The overlap cost of roughly $200-400 feels painful initially, but it's insurance against deliverability issues affecting revenue. Given that AI-generated subject lines increase open rates by up to 22% with typical improvements of 5-10% (Knak (Email Creation & AI Statistics), 2026), the future labor savings of $400-1,125 per month justify the temporary dual-platform expense. Most teams find the migration pays for itself within the first 60 days through improved performance and reduced manual work.

Migration FAQ
What format does Stripo export contacts in, and will they import into AlpacaRelay?
Stripo exports your contact list as CSV from Account Settings > Contacts > Export Audience. AlpacaRelay accepts CSV imports directly — simply map the columns (email, first name, last name, custom fields) during upload. The process takes 5-10 minutes for most lists under 50,000 contacts. One caveat: Stripo does not export engagement history (opens, clicks), so AlpacaRelay treats all imported contacts as new sends initially. This is why we recommend the parallel run — it lets you warm up your new sending reputation gradually without losing subscriber trust. Step 1 (list hygiene) shifts from manual to AI-assisted immediately.
How do I handle double opt-in subscribers when migrating from Stripo?
AlpacaRelay imports your list as-is without re-triggering opt-in flows. If you require double opt-in compliance, you have two options: first, run both platforms in parallel and send only to already-confirmed subscribers from AlpacaRelay for the first 4 weeks; second, use AlpacaRelay's API to trigger a confirmation email to imported contacts flagged as unconfirmed. Most teams choose option one to avoid re-sending welcome emails to engaged subscribers. Your Stripo subscriber status (confirmed/pending) will not transfer, so manually review your export to segment the truly opted-in audience. This step — list segmentation by intent — moves from your spreadsheet work to AI-guided in AlpacaRelay.
Do I need my Stripo API key to migrate, and where do I find it?
You do not need your Stripo API key for a standard CSV export migration. Log into Stripo, go to Account Settings > API Credentials to confirm you have API access enabled, but the actual data export happens through the web interface at Account Settings > Contacts > Export Audience. API keys are only required if you are using Stripo's API to pull data programmatically — most users export manually via CSV. If you do export via API, AlpacaRelay's import wizard accepts both CSV and JSON formats. No API connectivity between Stripo and AlpacaRelay is required; migration is a one-time export and import, not a live sync.
How long does a full Stripo-to-AlpacaRelay migration actually take?
Basic migration (contacts + templates) takes 2-4 hours. Exporting contacts from Stripo (5-10 min) plus uploading to AlpacaRelay (10-15 min), then exporting your top 5-10 templates as HTML from Stripo's template library (20-30 min per template) and importing them into AlpacaRelay (10-15 min total) adds up quickly. The real time sink is rebuilding automations — Stripo does not export automation workflows, so you must recreate them in AlpacaRelay from scratch. Simple welcome sequences take 30-45 minutes; complex product recommendation workflows with conditional logic take 2-3 hours. The good news: AI assists every step. You describe the workflow, and AlpacaRelay generates the sequence structure, then AI scores every email in the flow across the 8-Dimension Email Quality Framework instantly. Step 3 (workflow design) and Step 5 (quality testing) shift entirely to AI.
What is the real cost of running both Stripo and AlpacaRelay in parallel during migration?
Parallel running costs are honest-talk real. If you send 100,000 emails per month, running both platforms simultaneously for 4 weeks means sending 200,000 emails total — that is a 4-week overage on both your Stripo and AlpacaRelay bills. Assuming Stripo costs $50/month for that volume and AlpacaRelay costs $60/month, the overlap cost is roughly $110 for four weeks. We recommend this overlap anyway because it protects your deliverability reputation. Your new AlpacaRelay sending infrastructure needs 14-21 days to build trust with ISPs — without the parallel run, your opens and clicks will dip 15-30% temporarily. The parallel overlap is cheap insurance against a full-month revenue impact. After week 4, when AlpacaRelay proves stable deliverability, cut Stripo entirely and save $50/month going forward. The key: segment your audience so AlpacaRelay sends to your top 20 percent engaged subscribers first, then expand after two weeks of clean delivery. This front-loads your learning and minimizes the warm-up dip.
How does AlpacaRelay score my imported Stripo templates, and what score should I aim for?
Every imported template is automatically scored across the 8-Dimension Email Quality Framework the moment you upload it. You will see scores for Subject Line Clarity, CTA Clarity, Structural Compliance, Visual Hierarchy, Personalization Depth, Mobile Optimization, Deliverability Signals, and Brand Consistency — each dimension rated 0-10. Templates scoring 80 or above typically generate 15-25 percent higher engagement and convert 10-15 percent more revenue than lower-scoring templates. For product recommendation emails specifically, templates scoring EQS 85+ average click-through rates of 3.2-4.1 percent, while those scoring below 70 average 1.8-2.2 percent — that difference translates to roughly $800-2,000 per month in recovered revenue per 100,000 subscribers (based on AlpacaRelay analysis and Validity research showing 83.5 percent average inbox placement). Do not panic if your Stripo templates score 65-75; most do because Stripo emphasizes design flexibility over compliance scoring. Use AlpacaRelay's AI editor to re-score imported templates in real time — change the subject line or tighten your CTA, and your EQS updates instantly. This step — template optimization and A/B scoring — moves from guesswork to measurable AI-driven improvement. Your step 6 (performance testing) and step 7 (optimization) now run on every send.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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