Migration Guide
Switch from Kit (ConvertKit) to AlpacaRelay
Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Kit (ConvertKit)). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.
What Transfers from Kit (ConvertKit)
| From | To | Status |
|---|---|---|
| Contacts & lists | Contacts with all tags & segments — AI auto-maps fields and cleans duplicates | Full transfer |
| Email templates | Templates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performance | Full transfer |
| Automation workflows | AI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift) | Rebuild |
| Campaign history | Analytics archive (read-only) — AI analyzes historical performance to calibrate future sends | Partial |
| Audience segments | AI recreates segments from contact data and optimizes segment boundaries for revenue impact | Full transfer |
| Landing pages | Not transferred (use PageKiss) — AI focuses on email, where the highest ROI lives | Manual |
From Manual Management to AI-Powered Expertise
Step-by-Step Migration
Export Your Contacts from Kit (ConvertKit)
Log into your Kit (ConvertKit) account and navigate to Audience > Subscribers. Select all subscribers, then click Export > Download as CSV. This exports your contact list with tags, custom fields, and subscription status — everything AlpacaRelay needs to rebuild your audience.
Create Your AlpacaRelay Account
Sign up at alpacarelay.com and complete onboarding. You'll choose your sending domain (e.g., mail.yourbrand.com) and receive your API keys from Account Settings > API & Integrations. Save these credentials — you'll need them in Step 6 for DNS configuration.
Import Contacts and Map Tags
In AlpacaRelay, go to Contacts > Import CSV and upload the file from Step 1. AlpacaRelay's AI will auto-detect columns and suggest tag mappings. Review the mappings (e.g., 'subscriber_status' → 'Active'), confirm, and import. The system automatically cleans data, removes duplicates, and flags invalid email addresses.
Transfer and Score Your Email Templates
In Kit (ConvertKit), go to your email library or a saved campaign, click the menu, and select Export HTML. Download the template code. In AlpacaRelay, navigate to Templates > New Template > Import HTML and paste the code. AlpacaRelay will instantly score every template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance).
Rebuild Key Automations with AI Upgrades
Kit (ConvertKit) does not allow automation exports — you must rebuild sequences in AlpacaRelay. Start with your highest-value flow: product recommendation sequence. In AlpacaRelay, go to Automations > Create Automation and use the AI Assistant to generate your welcome email, follow-up, and recommendation emails. AlpacaRelay will auto-segment your audience based on purchase history and engagement, then assign EQS scores to every email in the sequence.
Update DNS Records and Authenticate Your Domain
In AlpacaRelay, go to Account Settings > Authentication > Domain Verification. You'll see your DKIM, SPF, and DMARC records. Add these records to your domain's DNS provider (GoDaddy, Route 53, Cloudflare, etc.). Once verified, AlpacaRelay's AI begins real-time monitoring of deliverability signals, bounce rates, and ISP feedback.
What You Gain by Switching
Kit (ConvertKit) users switching to AlpacaRelay typically recover 8-12 hours monthly in email management labor — a $7,440 annual savings at standard consulting rates of $62/hour. The shift represents moving from 'creator does the optimization work' to 'AI handles the expertise chain.' Where Kit requires manual A/B testing of subject lines (which 39% of companies prioritize according to LLCBuddy A/B Testing Statistics, 2026), AlpacaRelay's 8-Dimension Email Quality Framework automatically scores and optimizes every element before sending. Your product recommendation emails get instant EQS ratings across deliverability, personalization depth, and CTA clarity — the pre-send intelligence Kit simply doesn't provide.
The pricing transparency gain addresses Kit's notorious subscriber threshold jumps. Moving from 9,999 to 10,001 contacts triggers immediate plan upgrades with no granular options. AlpacaRelay's per-contact pricing eliminates surprise billing spikes, typically saving mid-tier senders $200-400 monthly compared to Kit's rigid tier structure. Our pricing calculator shows exact costs upfront — no hidden thresholds or forced feature bundles. This predictability alone recovers 2-3 hours monthly in budget planning and subscriber list management, shifting financial planning from reactive to automated.
Industry-calibrated templates represent the biggest operational upgrade. Kit's creator-focused designs optimize for newsletter readability, not product recommendation conversions. AlpacaRelay's email templates are calibrated for specific industries with conversion-tested layouts for product showcases, abandoned cart sequences, and cross-sell campaigns. Each template carries pre-calculated EQS scores, so you know a retail product grid will achieve 89/100 deliverability before customization. Personalized CTAs convert 202% better than generic versions (HubSpot State of Marketing Report, 2025), and our templates optimize for this automatically — expertise that previously required hiring conversion specialists.
Honest analytics separate real engagement from Apple Mail Privacy Protection inflation. Kit's open rate reports include MPP phantom opens, making 45% open rates appear when true engagement sits at 28%. AlpacaRelay filters these artifacts and reports genuine human engagement, preventing over-optimization on false signals. With average global inbox placement at 83.5% (Validity Email Deliverability Benchmark Report, 2025), accurate metrics become critical for maintaining sender reputation. This analytical honesty saves 4-6 hours monthly in performance interpretation and campaign adjustment.
We acknowledge the trade-offs honestly: you lose Kit's creator monetization features, generous 10K-contact free plan, clean plain-text aesthetic, and creator network recommendations. For product-focused businesses prioritizing conversion optimization over content creation, AlpacaRelay's Kit (ConvertKit) vs AlpacaRelay comparison shows where AI-driven expertise replacement delivers measurable ROI. The migration represents moving from manual campaign optimization to systematic performance improvement — typically worth $7,000+ annually in recovered time and improved conversion rates.
Common Migration Concerns (Addressed)
The #1 fear we hear: "Will I lose subscribers during the migration?" The answer is no — CSV export from Kit preserves every contact record, including custom fields, tags, and subscription dates. AlpacaRelay's AI auto-maps your existing fields so nothing gets lost in translation. Your subscriber list transfers intact, maintaining all segmentation data and engagement history. The bigger concern isn't losing subscribers — it's whether your migrated emails will perform as well as they did on Kit.
Here's where we practice radical honesty about deliverability: Yes, your deliverability will temporarily drop during the first 2-4 weeks. This dip is normal and unavoidable with ANY infrastructure migration, not just ours. ISPs need time to build trust with AlpacaRelay's sending reputation. We don't pretend this friction doesn't exist — every honest ESP acknowledges the warm-up period. However, with proper domain authentication and gradual volume increases, deliverability typically recovers within 4 weeks and often exceeds your previous Kit performance thanks to our stricter list hygiene protocols.
Your Kit automations cannot transfer automatically — they need rebuilding from scratch. This is the reality across all ESP migrations, not just ours. The silver lining? AlpacaRelay's AI recreates and upgrades your sequences simultaneously. Your rebuilt product recommendation flows get individual EQS scores on every email, typically achieving 15-25% higher engagement than the originals. According to HubSpot's State of Marketing Report (2025), personalized CTAs convert 202% better than generic versions — our AI ensures every rebuilt automation leverages this advantage.
Timeline-wise, expect 30 minutes for basic list migration, 2-3 hours for complex automation rebuilds. We strongly recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily. The ~$400-1,125 monthly savings in reduced manual work (based on typical clients eliminating 8-15 hours of monthly email management) justifies the short-term overlap cost. This parallel approach lets you test AlpacaRelay with your most engaged segments first, then migrate remaining contacts once deliverability stabilizes.
Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor
Free account. Import your Kit (ConvertKit) contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.
Start Migration Free