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From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Stripo to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > All Contacts. Select all contacts using the checkbox in the header, then click Export > Download as CSV. This exports your entire subscriber list with all custom fields and tags intact. Save the CSV file to your computer — this is the foundation of your migration, and AI will now own the data quality responsibility from this point forward.

2

Create Your AlpacaRelay Account

Visit alpacarelay.com and sign up with your business email. Complete the onboarding wizard, which takes 3-5 minutes. During setup, you'll add your business name, select your industry, and verify your sending domain. This step activates the 7-Step Expertise Chain: AlpacaRelay's AI system begins learning your email context and preparing to automate steps 3-7.

3

Import Contacts & Enable AI Data Cleaning

In AlpacaRelay, go to Contacts > Import CSV. Upload the CSV file you exported from Stripo. The system will auto-detect columns and ask you to map custom fields (e.g., 'First Name' > First Name, 'Company' > Company). AI auto-cleans invalid emails, detects duplicates, and flags deliverability risks. Review the mapping summary — typically 98-99% of records import cleanly (Validity Email Deliverability Benchmark Report, 2025). Confirm and import. From this moment, AI owns data hygiene; you no longer manually validate emails.

4

Transfer & Upgrade Your Email Templates

In Stripo, open each template you want to migrate. Click Export HTML (top-right menu). Save the HTML file. In AlpacaRelay, go to Templates > New Template > Import HTML and upload each file. AlpacaRelay automatically scores every imported template across the 8-Dimension Email Quality Framework: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Each template receives an Email Quality Score (EQS) out of 100. Typical Stripo templates score 72-78 on first import; AI suggests improvements (e.g., 'Add personalization tag to boost CTA clarity') that often lift scores to 85-92 within minutes. This is a key differentiator: your templates are instantly analyzed and upgraded, not just moved.

5

Rebuild & AI-Upgrade Your Key Automations

Stripo automations cannot be exported; you must rebuild them in AlpacaRelay. However, this is not a step backward — it's an upgrade. In AlpacaRelay, go to Automations > New Automation. Choose a trigger (e.g., 'new subscriber'). For a Welcome Sequence, AI suggests: (a) Send welcome email immediately, (b) send product intro 24 hours later, (c) send case study 3 days later — all with personalization and optimized send times. Each email in the sequence gets an individual EQS score. AI-generated welcome sequences typically score 86-94 on the Quality Framework; manual sequences in Stripo average 68-75 (Knak Email Creation & AI Statistics, 2026). For Abandoned Cart, AI recreates the classic 3-email flow and adds dynamic product recommendations. Time investment: 15-20 minutes per automation versus 45-60 minutes in Stripo, plus AI handles optimization you'd otherwise do manually.

6

Update DNS & Activate AI Deliverability Monitoring

Navigate to Settings > Sending Domain in AlpacaRelay. Follow the prompts to add DKIM and SPF records to your domain's DNS settings (typically in your domain registrar or hosting provider). Copy AlpacaRelay's DKIM public key and SPF include record, then paste into your DNS. Verification takes 5-30 minutes. Once verified, AI begins monitoring all outbound emails for deliverability signals: bounce rates, spam complaints, authentication success. AlpacaRelay's AI automatically adjusts sending volume and routing based on inbox placement signals — a task that required manual intervention in Stripo. From this point forward, AI owns deliverability health; you receive alerts, not spreadsheets.

What You Gain by Switching

Stripo users typically spend 10-15 hours monthly managing email campaigns—from template selection to performance analysis—costing small businesses $6,200-$11,160 annually in invisible labor at $50-75/hour rates (AlpacaRelay analysis, 2024). The migration to AlpacaRelay fundamentally shifts this burden: instead of you handling template creation, quality checks, send-time optimization, and performance interpretation, AI manages these expertise-heavy steps through the 7-Step Expertise Chain. Post-migration, your monthly management drops to under 30 minutes, saving 9-14 hours monthly—that's $5,580-$10,360 in recovered productivity annually.

The most significant gain is pre-send quality scoring through the 8-Dimension Email Quality Framework, something Stripo simply doesn't offer. Every email receives an Email Quality Score (EQS) across deliverability, mobile render, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance before it leaves your account. This addresses a critical Stripo pain point: you build beautiful emails but discover deliverability issues only after sending. With 1 in 6 marketing emails never reaching the inbox (Validity Email Deliverability Benchmark Report, 2025), quality scoring moves you from reactive troubleshooting to proactive optimization. Our Stripo vs AlpacaRelay comparison details how this scoring system catches issues Stripo's visual editor misses.

Pricing transparency eliminates another major Stripo frustration: surprise cost jumps as your list grows. Stripo's tiered pricing can triple your monthly cost overnight when you cross subscriber thresholds. AlpacaRelay's flat-rate structure protects growing businesses from billing shocks, with clear pricing that scales predictably. Additionally, our industry-calibrated email templates come pre-optimized for small business sectors—not generic designs requiring hours of customization. Each template includes EQS benchmarks, so you know its performance potential before customizing.

Analytics honesty represents another key upgrade. Stripo relies on basic open/click metrics inflated by Apple's Mail Privacy Protection, showing artificially high open rates that mislead campaign decisions. AlpacaRelay provides MPP-adjusted analytics plus deliverability insights, engagement depth scoring, and predictive performance modeling. Since personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025), our AI handles personalization automatically rather than requiring manual segmentation and content variants.

We acknowledge what you'll miss: Stripo's excellent drag-and-drop editor, 1,600+ template library, AMP email support, and 90+ ESP integrations represent genuine strengths. However, for small businesses evaluating Stripo alternatives, the trade-off calculation favors expertise replacement over template variety. You're exchanging manual email management for AI-driven optimization—a shift that typically improves campaign performance by 15-25% while reducing time investment by 85%. Our migration guides help you transition existing campaigns while preserving your subscriber relationships and brand consistency throughout the switch.

Common Migration Concerns (Addressed)

"Will I lose subscribers during the switch?" This is the most common fear, and the answer is no — your entire email list transfers safely through CSV export. Stripo makes it easy to export your contacts, and AlpacaRelay's AI automatically maps fields so nothing gets lost in translation. Your subscriber count, custom fields, tags, and engagement history all carry over intact. The migration process preserves every data point that matters for your email marketing.

"Will my deliverability drop?" Here's our honest answer: yes, temporarily. A 2-4 week warm-up dip is normal and unavoidable with ANY email platform migration — we don't pretend otherwise like some providers do. When you switch sending infrastructure, ISPs need time to build trust with new IP addresses and domains. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is 83.5%, and temporary dips during migrations are standard industry experience. The good news? Deliverability typically recovers and often improves within 2-4 weeks with proper warm-up protocols. We recommend starting with your most engaged segments first to rebuild sender reputation faster.

"What happens to my automations and templates?" This requires honesty: your existing automations cannot be directly imported and will need rebuilding from scratch. However, AlpacaRelay's AI doesn't just recreate your sequences — it upgrades them. Every rebuilt automation gets individual Email Quality Scores across our 8-Dimension Email Quality Framework, and most clients see their rebuilt sequences outperform the originals. Your new automations benefit from AI-generated subject lines that can increase open rates by up to 22% (Knak, 2026), plus personalized CTAs that convert 202% better than generic versions (HubSpot, 2025). What starts as rebuild work becomes a significant upgrade.

"How long will this migration actually take?" For basic setups with simple automations, expect about 30 minutes. Complex automation sequences typically require 2-3 hours to rebuild properly. We strongly recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily. The overlap cost ranges from roughly $400-1,125 depending on your current Stripo plan, but this parallel approach eliminates risk and ensures smooth deliverability recovery. Consider that the average small business spends 15-20 hours monthly on email management tasks that AlpacaRelay automates, representing $750-1,500 in labor costs at $50-75/hour rates. The temporary overlap investment pays for itself within the first month through reduced manual work alone.

Migration FAQ
What format does Stripo use to export contacts, and will they import into AlpacaRelay?
Stripo exports contacts as CSV files from Account settings > Contacts > Export. AlpacaRelay accepts CSV imports directly, so your contact list transfers without format conversion. However, custom fields in Stripo may not map automatically — you'll need to manually assign column headers in AlpacaRelay's import wizard to match your existing segments. This takes about 10-15 minutes for most small business lists. Step 2 of the 7-Step Expertise Chain (data preparation) shifts from manual labor to AI-guided mapping, saving roughly 2 hours per migration.
How do I handle double opt-in subscribers when switching from Stripo to AlpacaRelay?
Double opt-in subscribers are already confirmed in Stripo, so they remain confirmed when imported to AlpacaRelay — no re-verification needed. Export your confirmed contacts from Stripo's Account settings > Contacts, then import them with subscription status set to Confirmed in AlpacaRelay. Single opt-in contacts should be re-engaged with a confirmation email in AlpacaRelay before sending campaigns. This protects your sender reputation during the warm-up period and ensures compliance with non-compliant email traffic facing temporary and permanent rejections starting November 2025 enforcement (Google, 2025).
What API key or account information do I need from Stripo to migrate my templates and automations?
Stripo does not provide a direct API export for automations or sequences — they cannot be automatically transferred. You'll need to manually rebuild automations in AlpacaRelay, but here's the good news: Step 7 (execution optimization) moves entirely to AI. AlpacaRelay's AI will suggest trigger-based sequences, optimize send times, and score every email in your rebuilt flows using the 8-Dimension Email Quality Framework. Templates do export as HTML from Stripo's editor — right-click and save the template, then upload to AlpacaRelay. Plan 2-3 hours for rebuilding a typical small business automation suite, but expect AI-optimized sequences to outperform your original manual builds by 15-25% in engagement.
How long does the migration actually take, and should I run both platforms during the switch?
Basic migration (contacts + templates only) takes 1-2 hours. Adding automation rebuilds extends the timeline to 4-6 hours spread over 2-3 days. YES, run both platforms in parallel for 2-4 weeks — this is non-negotiable for deliverability. Send from AlpacaRelay to your most engaged 20% of subscribers first to build sender reputation with ISPs, then migrate the rest once delivery rates stabilize. This warm-up period prevents the typical 5-10% deliverability dip that occurs with all infrastructure switches. The parallel cost is modest (roughly $10-20/month for overlap) and protects your revenue far better than a cutover migration.
Will I pay double fees if I run Stripo and AlpacaRelay at the same time during migration?
Yes, you'll pay for both platforms during the 2-4 week parallel run — plan for roughly $10-20/month of overlap depending on list size. This cost is an investment, not a waste: ISPs trust established sender IPs more than brand-new ones, so the warm-up period prevents inbox filtering that would cost far more in lost revenue. For a small business sending to 5,000-25,000 subscribers, the parallel cost is typically $20-40 total, while a botched cutover (skipping warm-up) can suppress deliverability by 8-15%, costing $500-1,500+ in lost monthly revenue. After 4 weeks, cancel Stripo and run AlpacaRelay alone. Step 1 (list management) shifts to AI-driven segmentation, cutting your manual list maintenance time by 60-70%.
How does AlpacaRelay score my imported Stripo templates, and does a higher EQS score actually mean more revenue?
Every imported template is instantly scored across the 8-Dimension Email Quality Framework — Structural Compliance, CTA Clarity, Personalization Depth, Mobile Optimization, Subject Line Strategy, Copy Tone, Visual Hierarchy, and Deliverability Signals. Templates scoring EQS 80+ consistently generate $800-2,000 more per month in revenue compared to templates scoring below 65, based on AlpacaRelay analysis of small business performance. A template scoring 72/100 might get 18% open rates; the same template re-scored after AI optimization reaches 22-24% opens — that's a 22% boost in engagement (Knak Email Creation & AI Statistics, 2026). During parallel run, you can A/B test your original Stripo templates against their AI-optimized AlpacaRelay versions to measure the revenue impact before full migration. Step 4 (template refinement) moves from guesswork to quantified scoring, reducing your email iteration time by 75%.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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