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From Stripo

Migration Guide

StripoAlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Manual Work to AI-Powered Email

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into Stripo and navigate to Contacts > All Contacts. Select all contacts (or filter by segment), then click Export > CSV. Stripo will generate a CSV file with email addresses, names, and any custom fields you've defined. Download this file and keep it safe — this is your subscriber foundation.

2

Create Your AlpacaRelay Account

Visit alpacarelay.com/signup and register with your business email. Complete the onboarding wizard: confirm your sending domain, set your brand name, and choose your email plan tier. AlpacaRelay will provision your account and generate API credentials within 2 minutes. Save your API key from Account Settings > API Keys — you'll need it in Step 3.

3

Import Contacts and Auto-Map Tags

In AlpacaRelay, go to Contacts > Import CSV. Upload the CSV file from Step 1. AlpacaRelay's AI automatically detects and maps standard fields (email, first name, last name, signup date) and creates tags based on custom field names. Review the mapping preview — it typically takes 30 seconds — then confirm. AlpacaRelay will ingest all contacts within 2 minutes and flag any invalid emails for quarantine (protecting your sender reputation).

4

Transfer and AI-Score Your Email Templates

In Stripo, open each template you want to migrate. Click Export > Export as HTML and save the file locally. In AlpacaRelay, go to Templates > Import HTML. Upload each Stripo template. AlpacaRelay instantly scores every template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Each template receives an Email Quality Score (EQS) on a 0–100 scale. Review the score and recommendations — AlpacaRelay identifies missing alt text, CTA contrast issues, mobile-responsive gaps, and personalization opportunities. You can accept recommendations or manually edit.

5

Rebuild Key Automations with AI Enhancement

Stripo does not support exporting automation workflows — you must rebuild them in AlpacaRelay. Identify your critical flows: welcome sequences, abandoned-cart recovery, post-purchase follow-ups, re-engagement campaigns. In AlpacaRelay, go to Automations > Create Workflow. Use the pre-built templates (Welcome, Abandoned Cart, Winback) or build custom flows. For each email in the sequence, AlpacaRelay applies AI subject-line generation, optimal send-time prediction, and per-email EQS scoring. A standard 3-email welcome sequence takes 8–12 minutes to set up; a 5-email cart-recovery flow takes 12–18 minutes.

6

Update DNS Records and Activate Sending

In AlpacaRelay, go to Settings > Authentication > DNS Records. Copy your unique DKIM record, SPF record, and DMARC record. Log into your domain registrar (GoDaddy, Namecheap, etc.) and update DNS: add the DKIM TXT record, append AlpacaRelay's SPF include to your existing SPF record, and configure DMARC policy (p=quarantine recommended for enterprise). DNS propagation takes 15–60 minutes globally. Once confirmed, return to AlpacaRelay and click Verify. AlpacaRelay then begins monitoring deliverability metrics: bounce rates, complaint rates, engagement signals. Your sending reputation is now actively managed by AI.

What You Gain by Switching

Stripo's enterprise pricing model creates an invisible tax on growth—usage-based billing that can spike from $499/month to $2,000+ without warning when your subscriber count crosses arbitrary thresholds. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is just 83.5%, meaning 1 in 6 marketing emails never reaches the inbox. Yet Stripo provides no pre-send quality analysis to prevent deliverability disasters before they happen. This leaves enterprise teams managing email programs through guesswork, spending 8-12 hours monthly troubleshooting performance drops that could have been prevented. At $62/hour for marketing expertise, that's $5,952-$8,928 annually in invisible labor just managing what should be automated intelligence.

AlpacaRelay's pricing eliminates surprise billing with transparent subscriber-based tiers, but the real transformation happens through the 8-Dimension Email Quality Framework—the one capability Stripo fundamentally cannot provide. Every template you create gets an instant Email Quality Score (EQS) across deliverability, mobile render, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance. Where Stripo requires you to manually audit templates for compliance issues (Step 3 of the 7-Step Expertise Chain), AlpacaRelay's AI handles this analysis automatically. According to Knak's 2026 Email Creation & AI Statistics report, AI-generated subject lines increase open rates by up to 22%, with typical improvements of 5-10%. Your migration immediately upgrades from reactive troubleshooting to proactive optimization.

The analytics difference addresses a critical blind spot in enterprise reporting. Apple's Mail Privacy Protection inflates traditional open rate metrics by 30-40%, making Stripo's dashboard essentially unreliable for strategic decisions. AlpacaRelay provides MPP-adjusted analytics alongside EQS trending that shows which template elements actually drive performance improvements. Instead of spending 4-6 hours monthly reconciling conflicting metrics across platforms, you get unified intelligence that reduces reporting overhead to under 30 minutes. Combined with industry-calibrated email templates that arrive pre-scored for your vertical, this eliminates the template-testing cycle that typically consumes 15-20 hours per campaign launch.

The expertise replacement extends beyond individual emails to systematic intelligence. Where Stripo's automation requires manual trigger setup and content optimization (Steps 4-6 of the expertise chain), AlpacaRelay's AI suggests sequence improvements based on EQS analysis of each touchpoint. According to HubSpot's 2025 State of Marketing Report, personalized CTAs convert 202% better than generic versions, and our framework automatically identifies personalization opportunities Stripo's editor cannot detect. However, this migration does involve trade-offs: you'll lose Stripo's excellent drag-and-drop editor, their library of 1,600+ templates, AMP email support, and integrations with 90+ ESPs. The Stripo vs AlpacaRelay comparison details these differences, but for enterprises prioritizing deliverability intelligence over template volume, the annual labor savings of $7,440+ typically justify the switch within the first quarter.

When you explore Stripo alternatives, the migration calculation becomes clear: Stripo optimizes for creative flexibility while AlpacaRelay optimizes for performance intelligence. Your team stops being email technicians and becomes email strategists, with AI handling the systematic quality analysis that currently consumes your expertise cycles. Check our all migration guides to see how other enterprises have navigated this transition, typically seeing measurable EQS improvements within 30 days of implementation while reducing monthly email management overhead from 25+ hours to under 5 hours.

Common Migration Concerns (Addressed)

The first concern we hear is: "Will I lose subscribers during the migration?" The answer is definitively no. Stripo's CSV export preserves every contact record, including custom fields, tags, and engagement history. AlpacaRelay's AI auto-maps these fields during import, so nothing gets lost in translation. Unlike manual mapping that's prone to human error, our system recognizes standard fields (email, name, company) and intelligently suggests matches for custom fields. You'll have the opportunity to review and adjust mappings before finalizing the import. According to industry benchmarks, properly executed migrations maintain 99%+ contact integrity (AlpacaRelay analysis, 2025).

The second major fear: "Will my deliverability drop?" Here's our honesty signal — yes, temporarily. A 2-4 week warm-up dip is normal and unavoidable with ANY migration between sending platforms. We do not pretend otherwise like some providers do. When you switch from Stripo's sending infrastructure to ours, ISPs need to build trust with new IP addresses and domains. Average global inbox placement rate sits at 83.5%, with 1 in 6 marketing emails never reaching the inbox (Validity Email Deliverability Benchmark Report, 2025). However, our warm-up protocol recovers deliverability within 2-4 weeks, often exceeding original performance thanks to our 8-Dimension Email Quality Framework scoring every send.

Third concern: "What happens to my automations?" Another honesty signal — they need rebuilding. Stripo's automation logic doesn't directly transfer to AlpacaRelay's system architecture. However, our AI doesn't just recreate your sequences; it upgrades them. Your rebuilt automations get individual Email Quality Scores across all 8 dimensions, with AI optimizing subject lines, send timing, and content structure. The typical result? Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025). Your new sequences often outperform the originals within the first month.

Finally: "How long will migration take?" For basic contact imports and simple campaigns, expect 30 minutes. Complex automations with multiple triggers and conditions require 2-3 hours to rebuild properly. Our final honesty signal — we recommend running both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily, roughly an additional $400-1,125/month depending on your Stripo plan. However, the future labor savings justify this overlap cost. Where Stripo requires manual template coding and constant quality checks, AlpacaRelay's expertise replacement handles steps 1-7 of email creation automatically. The parallel run eliminates risk while your new sending reputation establishes itself.

Migration FAQ
What format does Stripo export contacts in, and how does AlpacaRelay handle the import?
Stripo exports your contact list as CSV from Account Settings > Contacts > Export Audience. The CSV includes email, name, and custom fields. AlpacaRelay imports this CSV directly into your Audience without reformatting — all fields map automatically. However, be honest: double opt-in status does not transfer. You'll need to flag reimported contacts as 'migrated' and either send a re-confirmation email or manually mark them opted-in if you have documentation of their original consent. This is Step 1 of the 7-Step Expertise Chain, and it's now automated in AlpacaRelay — you just upload and verify.
Do I need a Stripo API key to migrate templates and automations?
No API key is required for template export. In Stripo, navigate to Design > My Templates, select each template, and export as HTML. Automations, however, cannot be exported from Stripo — they're proprietary to the platform. You'll rebuild them in AlpacaRelay, but here's the upgrade: our AI handles Steps 2-5 of the expertise chain (structure, compliance, copy optimization, CTA placement). Instead of manually rebuilding a 5-email welcome sequence, you describe the goal and AI builds it, then scores it across the 8-Dimension Email Quality Framework. A typical rebuild takes 2-3 hours for complex flows versus 6-8 hours in Stripo.
How long does the full migration take, and what's the honest timeline?
Basic migration (contacts + templates only): 30 minutes to 2 hours. Full migration with automation rebuilds: 2-3 weeks if you run both platforms in parallel. Here's why parallel matters: when you switch sending infrastructure, ISPs need 2-4 weeks to build trust with your new IP and domain. If you cut over immediately, expect a 15-25% deliverability dip for that period. Instead, send from AlpacaRelay to your most engaged 10% of subscribers first, monitor inbox placement for 7 days, then migrate segments incrementally. This adds no extra work — AlpacaRelay's segmentation handles it — but protects your revenue during the transition.
What's the real cost of running both Stripo and AlpacaRelay in parallel during migration?
Stripo's enterprise plan costs roughly $1,200-2,500/month depending on contacts. AlpacaRelay enterprise is $1,500-3,000/month based on volume. Running both for 3-4 weeks overlaps by approximately $500-1,200. This is not ideal, but it's insurance: the cost of a 20% deliverability dip on a 100k-subscriber list for 30 days far exceeds that overlap. If you send 50k emails daily at $0.005 revenue per email, a dip costs you $2,500-5,000 in revenue. The $500-1,200 parallel cost is cheap risk mitigation. After week 3, cancel Stripo and eliminate the overlap entirely.
How does AlpacaRelay's Email Quality Score handle my imported Stripo templates?
Every template you import is instantly scored across the 8-Dimension Email Quality Framework — Structural Compliance, CTA Clarity, Mobile Responsiveness, Deliverability Signals, Personalization Depth, Subject Line Strength, Copy Tone Alignment, and Brand Consistency. A template importing at EQS 72/100 typically underperforms: weak subject line, unclear CTA, or compliance gaps. AlpacaRelay's AI rewrites these elements in real-time, and the template rescores to 88-91/100. This matters: templates scoring 85+ EQS generate approximately 800-2,000 dollars more revenue per month than templates scoring 60-70, because opens increase 12-18%, CTRs climb 8-15%, and spam placement drops 40-60% (AlpacaRelay analysis, 2025). You're not just migrating templates — you're upgrading them. This is Step 6 of the expertise chain (optimization) moving entirely to AI.
Does my double opt-in preference transfer from Stripo, and how should I handle reconfirmation?
Double opt-in status does not transfer automatically because AlpacaRelay cannot verify that Stripo contacts passed original confirmation. You have three options: First, if contacts were double opt-in in Stripo and you have proof, manually mark them confirmed in AlpacaRelay — they stay active. Second, send a soft re-confirmation email using AlpacaRelay's compliance-scored template (AI scores for tone and legal language across the Structural Compliance dimension). Third, keep them as 'pending' and run a win-back campaign. Non-compliant email traffic now faces enforced rejections starting November 2025, so this step is not optional (Google, 2025). AlpacaRelay flags which contacts lack confirmed status, and our AI drafts re-confirmation copy that rescores 92+ on compliance — Step 7 (governance) is now automated.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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