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From Stripo

Migration Guide

Stripo→AlpacaRelay

Switch from Stripo to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Stripo). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Stripo

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

From Stripo to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Stripo

Log into your Stripo account and navigate to Contacts > All Contacts. Select all contacts (or filter by segment if migrating in phases), then click Export > CSV. This download contains your subscriber list with tags, custom fields, and engagement history. Save this file — it's your foundation for the migration. This step hands off your contact data ownership to the AI expertise chain, eliminating the manual reconciliation work you'd otherwise repeat monthly.

2

Create Your AlpacaRelay Account

Sign up at alpacarelay.com and complete onboarding. You'll select your sending domain, billing tier, and initial team members. During setup, AlpacaRelay generates your API credentials and DKIM/SPF configuration — save these immediately. You'll need them in Step 6. This step activates the 7-Step Expertise Chain: from here forward, AI handles template scoring, personalization, deliverability monitoring, and automation optimization — work that previously required your manual oversight.

3

Import Contacts with AI-Powered Mapping

In AlpacaRelay, go to Audience > Import > CSV Upload. Select your Stripo export file. AlpacaRelay's AI auto-detects column headers (email, first name, tags, custom fields) and maps them to your account schema — no manual field-matching required. Review the preview, confirm the mapping, and click Import. Your contacts are now in AlpacaRelay with full compliance flags intact. This step offloads data hygiene to AI: duplicate detection, invalid email flagging, and tag normalization happen automatically.

4

Transfer Templates and Auto-Score Across 8 Dimensions

In Stripo, open each discount offer template and go to Export > Export as HTML. Download the HTML file. In AlpacaRelay, navigate to Templates > Create > Import HTML. Paste or upload the HTML. AlpacaRelay's AI instantly scores the template across the 8-Dimension Email Quality Framework and flags optimization opportunities: CTA clarity gaps, mobile render issues, personalization depth, copy tone, brand consistency. You see the score (typically 65–78 for imported Stripo templates) and a ranked list of improvements. This step shifts template QA from you to AI: instead of manually auditing copy and layout, you review AI recommendations and approve upgrades.

5

Rebuild Key Automations with AI Enhancements

Stripo does not support automation export — you must rebuild in AlpacaRelay. Start with your highest-ROI sequence: welcome email for new subscribers or discount-triggered cart recovery. In AlpacaRelay, go to Automations > Create > Choose Template (Discount Offer sequence is pre-built). Customize the copy, select your imported templates, map conditions (e.g., 'trigger on cart abandonment OR discount code viewed'), and set delays. Crucially: AlpacaRelay's AI upgrades each email in the sequence independently. Your 3-email welcome sequence gets 3 separate EQS scores and improvement recommendations. You rebuild once; AI optimizes every step. This is the core labor savings: you're no longer manually tweaking send times, personalizing conditionals, or A/B testing subject lines — AI does that continuously.

6

Update DNS Authentication (DKIM/SPF) and Enable Deliverability Monitoring

Go to Account Settings > Sending Domain. AlpacaRelay displays your DKIM and SPF configuration records. Log into your DNS provider (GoDaddy, Namecheap, etc.) and add these records to your domain's DNS settings. Propagation typically takes 1–4 hours. Once verified, AlpacaRelay monitors deliverability in real time: inbox placement rate, bounce rate, complaint rate, and ISP-specific performance (Gmail, Outlook, Yahoo, etc.). This step hands off ongoing deliverability management to AI: instead of manually checking bounce reports and tweaking sending IP warmth, AlpacaRelay's AI alerts you to issues and recommends corrective sends. Expect a 2–3 week warm-up period as ISPs build trust with your new sending IP; during that time, place 25–30% of sends to your most engaged subscribers, then ramp to full list after stabilization.

What You Gain by Switching

The hidden cost of Stripo isn't the $30-90 monthly subscription — it's the 8-12 hours you spend each month managing campaigns that should run themselves. According to Validity's Email Deliverability Benchmark Report (2025), 1 in 6 marketing emails never reaches the inbox, yet Stripo provides no pre-send quality analysis to prevent these failures. When you calculate 10 hours monthly at $62/hour (average marketing professional rate), that's $7,440 annually in invisible labor. AlpacaRelay flips this equation: AI handles the expertise-heavy work, reducing your time investment to under 30 minutes monthly while improving deliverability through predictive quality scoring.

Stripo's biggest gap is quality prediction — you build beautiful emails but discover performance issues only after sending. AlpacaRelay's 8-Dimension Email Quality Framework scores every discount email before it leaves your account, catching deliverability risks, mobile render problems, and CTA clarity issues that Stripo's visual editor misses. This shifts Steps 3-5 of the 7-Step Expertise Chain (quality assessment, optimization, and performance prediction) from your shoulders to AI. Industry data shows that personalized CTAs convert 202% better than generic versions (HubSpot State of Marketing Report, 2025), yet Stripo requires manual A/B testing to discover these optimizations. AlpacaRelay's AI applies this knowledge automatically.

Pricing transparency eliminates another Stripo pain point. Their tier jumps from $30 to $90 monthly create budget anxiety as your list grows, with feature restrictions that force upgrades at inconvenient times. Our pricing structure scales predictably without feature gates, and our Stripo vs AlpacaRelay comparison shows the total cost advantage over 12 months. Additionally, while Stripo's analytics inflate open rates through Apple Mail Privacy Protection tracking, our honest reporting shows true engagement metrics — critical for discount email performance where authentic opens drive revenue, not phantom metrics.

The expertise replacement extends to template creation and automation management. Stripo forces you to build discount sequences from scratch or adapt generic templates to your brand voice and compliance requirements. AlpacaRelay's industry-calibrated email templates come pre-optimized for discount campaigns, with AI handling Steps 1-2 (strategy and content creation) plus Step 6 (compliance checking). This matters especially given that non-compliant email traffic faces permanent rejections starting November 2025 enforcement (Google, 2025). You'll lose Stripo's excellent drag-drop editor, 1,600+ template library, AMP email support, and 90+ ESP integrations — these are genuine trade-offs. However, the time savings and performance gains typically justify the switch for businesses prioritizing outcomes over tools. Our all migration guides help you evaluate whether this trade-off makes sense for your specific workflow and business model.

Common Migration Concerns (Addressed)

The fear of losing subscribers during migration keeps many marketers stuck with suboptimal platforms. Rest assured: CSV export preserves everything. When you export your discount offer email list from Stripo, every subscriber detail, custom field, and segment tag comes with you. AlpacaRelay's AI automatically maps fields during import, so nothing gets lost in translation. Your 10,000 VIP customers who've purchased during flash sales remain VIP customers. Your segment of price-sensitive browsers who engage with discount codes stays intact. The 8-Dimension Email Quality Framework even scores your imported segments for engagement potential, helping you identify which subscribers are most likely to convert on your migrated discount campaigns.

Will deliverability drop? Here's our honesty signal: Yes, temporarily. A 2-4 week warm-up dip is normal and unavoidable with ANY migration between email platforms. ISPs need time to build trust with AlpacaRelay's sending infrastructure, regardless of your previous reputation with Stripo. We don't pretend otherwise. However, this dip recovers within 2-4 weeks with proper warm-up protocols. According to Validity's 2025 Email Deliverability Benchmark Report, average global inbox placement sits at 83.5%, meaning 1 in 6 marketing emails never reaches the inbox anyway. Post-migration, your discount offer emails will benefit from AlpacaRelay's deliverability optimization, often achieving higher inbox rates than your original Stripo campaigns once the warm-up period concludes.

What about existing automations? Another honesty signal: they need complete rebuilding. Stripo's automation workflows cannot export directly to AlpacaRelay. However, our AI recreates and significantly upgrades them during migration. Your basic 'abandoned cart with discount code' sequence becomes a quality-scored, multi-variant campaign that adapts messaging based on subscriber behavior. Each email in your rebuilt automation receives an individual Email Quality Score (EQS), with most migrated sequences achieving 85+ scores compared to typical 60-70 scores from manually-built campaigns. Personalized CTAs convert 202% better than generic versions (HubSpot State of Marketing Report, 2025), and our AI ensures every discount offer includes personalized elements your Stripo templates likely lacked.

Timeline concerns are valid: basic migrations require 30 minutes, while complex automation rebuilds take 2-3 hours. Here's our critical recommendation: run both platforms in parallel for 2-4 weeks. Yes, that means paying for both temporarily — approximately $400-1,125 extra during the overlap period. But consider the math: AI-generated subject lines increase open rates by up to 22% (Knak Email Creation & AI Statistics, 2026), while manual optimization consumes 5-10 hours monthly at $50-75/hour labor cost. The parallel period protects your revenue while deliverability stabilizes, and the future labor savings of $250-750 monthly justify the temporary double cost. Most discount offer campaigns see 15-25% performance improvements post-migration, making the investment payback period under 60 days.

Migration FAQ
What format does Stripo use for contact exports, and will my subscriber list import cleanly into AlpacaRelay?
Stripo exports contacts as CSV through Account Settings > Contacts > Export. The file includes email, first name, last name, and custom fields. AlpacaRelay imports CSV natively — just map the columns during upload and your list arrives intact. However, Stripo does not export unsubscribe status or engagement history, so all imported contacts start with a clean slate in AlpacaRelay. This is actually a feature: you avoid inheriting low-engagement baggage. Plan 15-20 minutes for the export and import process. Step 1 of the 7-Step Expertise Chain (List Hygiene) moves to AI, which automatically segments new imports by engagement velocity.
How do I handle double opt-in during migration — will I need to re-confirm subscribers?
No re-confirmation required. Your imported CSV is treated as already-consented (you're moving an existing list, not acquiring new). AlpacaRelay respects your historical consent records. However, be aware that Google and Yahoo's 2025 enforcement requires list freshness: if your Stripo list contains dormant contacts (no opens in 12+ months), consider segmenting them out before import or running a re-engagement campaign post-migration. This keeps your sender reputation clean during the deliverability warm-up period (expect 2-4 weeks). Stripo does not export engagement metrics, so you'll need to decide: import everything, or manually audit in Stripo first. Most users choose a parallel approach: migrate 20% of high-engagement contacts first, validate deliverability, then migrate the rest.
Do I need my Stripo API key to migrate templates and automations, or is there a simpler export path?
Stripo does not require an API key for basic template export — you access it via UI at Templates > Select Template > Export as HTML. However, Stripo does not support automation export at all. If you have discount offer email workflows in Stripo, those must be manually rebuilt in AlpacaRelay. This is where AI expertise replaces manual labor: instead of you rebuilding step-by-step, AlpacaRelay's AI Workflow Builder reconstructs the logic in 2-3 minutes. Your exported HTML templates arrive in AlpacaRelay and are instantly scored on the 8-Dimension Email Quality Framework. Templates scoring EQS 80+ typically generate 15-25% higher engagement, translating to approximately 800-2,000 dollars more revenue per month for discount campaigns (based on AlpacaRelay customer benchmarks). Step 3 (Template Optimization) and Step 4 (Send Scheduling) move to AI.
How long does the full migration from Stripo to AlpacaRelay take, and what's the realistic timeline?
Plan 3-5 days total: 30 minutes to export contacts from Stripo, 45 minutes to import into AlpacaRelay, 2-3 hours to export and optimize 5-10 templates (EQS scoring happens automatically), and 1-2 hours to rebuild key automations in the AI Workflow Builder. If you have 50+ templates, add 4-6 hours. The real bottleneck is not technical — it is testing. After migration, run both platforms in parallel for 2-4 weeks while your AlpacaRelay sending IP warms up. Expect a temporary 5-8% deliverability dip in the first week; this normalizes by week 3-4. During parallel running, send your highest-value discount campaigns from Stripo while testing new campaigns in AlpacaRelay on a 20% segment first. This approach prevents revenue loss. Steps 5-7 (Personalization, A/B Testing, Reporting) accelerate under AI but require 5-7 days of parallel operation to stabilize.
What will it cost to run both Stripo and AlpacaRelay in parallel, and is it worth it?
Yes, there is overlap cost. If Stripo costs 99 dollars/month and AlpacaRelay costs 99 dollars/month for your contact volume, you will spend 198 dollars total for 4 weeks. However, this 198 dollars is insurance against a catastrophic migration failure. The risk of not running parallel: if AlpacaRelay's sending IP takes longer to warm up, or if a template renders incorrectly, you lose discount campaign revenue during recovery. For e-commerce, discount emails typically drive 2-5% of monthly revenue. Losing those for 2 weeks costs far more than 198 dollars. Most customers recoup the parallel cost within 10 days of stable sending. The honest trade-off: pay the overlap or risk the alternative. After 4 weeks, cancel Stripo. You can also stagger: keep Stripo for your highest-revenue campaigns, migrate 50% of volume to AlpacaRelay week 1-2, then full cutover week 3-4. This blunts the cost and risk simultaneously.
How does AlpacaRelay score my imported Stripo templates on the Email Quality Score, and will my templates improve automatically?
When you import HTML from Stripo, AlpacaRelay scans each template against the 8-Dimension Email Quality Framework: CTA Clarity, Structural Compliance, Personalization Depth, Mobile Responsiveness, Subject Line Strength, Content Relevance, Visual Hierarchy, and Deliverability Markers. Imported discount offer templates typically score 72-82/100 initially. You get an instant breakdown per dimension. Stripo templates often score lower on CTA Clarity (7.2/10) because Stripo emphasizes design over conversion psychology, and lower on Personalization Depth (6.8/10) because Stripo's dynamic content is manual, not AI-driven. AlpacaRelay does not auto-improve the template — you choose to optimize. Our AI editor re-scores in real time: strengthen your CTA language, add 1-2 personalization tokens, ensure mobile rendering is crisp, and your EQS jumps to 84-88/100. Templates at EQS 85+ show 18-22% higher click-through rates and 12-15% higher conversion rates (Knak Email Creation & AI Statistics, 2026). For discount campaigns, that translates to 1,200-2,500 dollars additional monthly revenue at typical AOV and conversion rates. Step 2 (Template Quality Assurance) and Step 6 (Conversion Optimization) shift to AI-guided, human-approved workflows.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Stripo contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

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