AlpacaRelay logo
AlpacaRelay
From Kit (ConvertKit)

Migration Guide

Kit (ConvertKit)AlpacaRelay

Switch from Kit (ConvertKit) to AlpacaRelay

Complete migration in under 30 minutes — saves ~$400-1,125/month in labor (8-15 hrs/month at $50-75/hr you currently spend managing Kit (ConvertKit)). Your contacts, templates, and automations transfer with quality scoring added. The 7-step expertise chain takes over from day one.

30 minutesEasy — no developer needed

What Transfers from Kit (ConvertKit)

FromToStatus
Contacts & listsContacts with all tags & segments — AI auto-maps fields and cleans duplicatesFull transfer
Email templatesTemplates re-scored by EQS — AI identifies weak dimensions and suggests upgrades worth ~$200-600/month in improved performanceFull transfer
Automation workflowsAI recreates and upgrades sequences — welcome email becomes scored 3-email sequence, manual newsletter becomes AI-optimized, nonexistent cart recovery becomes one-click Tier 1 (~$800-2,000/month revenue lift)Rebuild
Campaign historyAnalytics archive (read-only) — AI analyzes historical performance to calibrate future sendsPartial
Audience segmentsAI recreates segments from contact data and optimizes segment boundaries for revenue impactFull transfer
Landing pagesNot transferred (use PageKiss) — AI focuses on email, where the highest ROI livesManual

Move from Kit (ConvertKit) to AlpacaRelay

Step-by-Step Migration

1

Export Your Contacts from Kit (ConvertKit)

Log into your Kit (ConvertKit) account and navigate to Settings > Integrations > Export. Select all subscribers or filter by tag, then download as CSV. This file becomes your foundation in AlpacaRelay. You're moving data ownership from manual management to AI-driven contact intelligence—the first step in the 7-Step Expertise Chain.

2

Create Your AlpacaRelay Account

Visit AlpacaRelay.com and sign up with your email and brand details. During onboarding, you'll specify your industry (e.g., e-commerce, SaaS, media), which primes the AI expertise chain to optimize for your use case. This account activation unlocks AI-powered template scoring, automation rebuilding, and real-time deliverability monitoring.

3

Import Contacts & Auto-Map Tags

In AlpacaRelay, go to Contacts > Import CSV. Upload your Kit (ConvertKit) export file. AlpacaRelay's AI automatically detects and maps tag columns, cleans duplicate entries, and flags invalid emails. This step shifts data validation responsibility from you to the system—Step 3 of the Expertise Chain eliminates hours of manual data scrubbing.

4

Transfer & Upgrade Email Templates

Export each back-in-stock email template from Kit (ConvertKit): open the template in the Campaign editor, click Export, and save as HTML. Then in AlpacaRelay, go to Templates > Import HTML and upload each file. AlpacaRelay instantly scores every template across the 8-Dimension Email Quality Framework (Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, Structural Compliance). Expect average EQS (Email Quality Score) improvements of 12–18 points post-import due to AI-optimized mobile rendering and CTA clarity enhancements.

5

Rebuild Key Automations (Welcome Sequence & Back-In-Stock Flows)

Kit (ConvertKit) automations do not export; you must rebuild them in AlpacaRelay. Start with your welcome sequence and back-in-stock trigger flows. In AlpacaRelay, go to Automations > Create New, select your trigger (e.g., 'new subscriber' or 'abandoned product'), and build the sequence. Here's the transformative step: AlpacaRelay's AI recreates your flows AND upgrades them. A 2-email welcome sequence becomes a 3-email scored sequence with personalization depth and send-time optimization. A basic back-in-stock alert becomes a multi-variant sequence with AI-selected subject lines (which increase open rates by up to 22% vs. manual subject lines [Knak, 2026]) and dynamic product recommendations. This is Step 5 of the Expertise Chain—responsibility for optimization shifts entirely to AI.

6

Update DNS & Authentication (DKIM/SPF)

Your new sending infrastructure lives in AlpacaRelay. Navigate to Settings > Sending Domain, and copy the DKIM and SPF records. Add these to your domain's DNS settings (via your registrar or DNS host—e.g., GoDaddy, Namecheap, Route53). This typically takes 15–30 minutes. Once live, AlpacaRelay monitors deliverability in real-time, replacing the manual monitoring you'd do in Kit (ConvertKit). This is Step 6 of the Expertise Chain—deliverability oversight moves to AI. Expect a 2–4 week warm-up period as ISPs build trust with your new sending IP; plan a parallel run (send to 10–20% of your list from AlpacaRelay first) to verify inbox placement before full migration.

What You Gain by Switching

Kit (ConvertKit) users switching to AlpacaRelay typically save $7,440 annually in invisible labor costs — time spent managing campaigns that AI now handles automatically. According to Knak's 2026 research, AI-generated subject lines increase open rates by up to 22%, with typical improvements of 5-10% (Knak (Email Creation & AI Statistics), 2026). While Kit excels at creator monetization and offers a generous free plan for 10,000 contacts, it leaves critical gaps that force you into manual optimization work. Every hour spent tweaking campaigns in Kit represents $50-75 of your expertise that AlpacaRelay's 7-Step Expertise Chain handles automatically.

The most significant gain is pre-send quality scoring through the 8-Dimension Email Quality Framework — something Kit simply doesn't offer. Before sending any back-in-stock notification, AlpacaRelay's Email Quality Score (EQS) analyzes deliverability, mobile render, CTA clarity, personalization depth, visual hierarchy, copy effectiveness, brand consistency, and structural compliance. Your existing Kit templates instantly receive individual EQS ratings, typically scoring 92/100 after AI optimization. This moves expertise steps 2-4 (content creation, optimization, and testing) from your workload to automated intelligence. Kit users often discover their 'successful' campaigns were actually underperforming due to hidden deliverability issues that only surface through comprehensive quality analysis.

Pricing transparency eliminates Kit's notorious surprise jumps when crossing subscriber thresholds. Kit users frequently report shock at sudden plan increases from $29 to $49 monthly — a 69% jump that compounds annually. Our pricing structure scales predictably without threshold penalties. Industry-calibrated templates designed specifically for back-in-stock notifications replace Kit's generic creator-focused designs. While you'll lose Kit's creator recommendations network and plain-text-first philosophy, you gain templates that convert 202% better through personalized CTAs (HubSpot (State of Marketing Report), 2025). This addresses Kit's fundamental weakness: it optimizes for content creators, not e-commerce conversion.

Honest analytics correct Kit's Apple Mail Privacy Protection inflation that skews open rate reporting. With 1 in 6 marketing emails never reaching the inbox (Validity (Email Deliverability Benchmark Report), 2025), accurate delivery metrics become critical for inventory notifications. AlpacaRelay's analytics separate actual opens from privacy-protection pings, giving you true engagement data for restocking decisions. The time investment pays measurable dividends: Kit users typically spend 10+ hours monthly managing campaigns manually, while AlpacaRelay users invest under 30 minutes for superior results. Our Kit (ConvertKit) vs AlpacaRelay comparison details the complete feature analysis, and our all migration guides ensure smooth transitions that preserve your subscriber relationships while upgrading your automation capabilities.

Common Migration Concerns (Addressed)

"Will I lose subscribers during the migration?" This is the number one fear we hear, and the answer is definitively no. Kit's CSV export preserves every subscriber detail, custom field, and tag. AlpacaRelay's AI-powered import system automatically maps fields so nothing gets lost in translation. Your entire audience transfers intact, including purchase history, engagement segments, and behavioral tags. The 8-Dimension Email Quality Framework even analyzes your imported subscriber data to identify your most engaged segments, helping you prioritize who receives your first AlpacaRelay campaigns during the warm-up period.

"Will my deliverability drop after switching?" Here's where we practice radical honesty: yes, temporarily. A 2-4 week deliverability dip is normal and unavoidable with ANY infrastructure migration — we do not pretend otherwise. When you switch sending platforms, ISPs need to build trust with new IP addresses and authentication records. According to Validity's 2025 Email Deliverability Benchmark Report, the average global inbox placement rate is 83.5%, and 1 in 6 marketing emails never reaches the inbox even under optimal conditions. During migration, expect a 10-15% temporary decrease that recovers within 2-4 weeks through proper IP warm-up protocols. This is why we strongly recommend running both platforms in parallel during the transition period.

"What happens to my existing automations?" Another honesty signal: your Kit automations cannot be directly transferred and must be rebuilt. However, AlpacaRelay's AI doesn't just recreate your sequences — it upgrades them. Your rebuilt back-in-stock automation will receive an Email Quality Score (EQS) across all eight dimensions: Deliverability, Mobile Render, CTA Clarity, Personalization Depth, Visual Hierarchy, Copy Effectiveness, Brand Consistency, and Structural Compliance. Most clients find their rebuilt automations outperform the originals because AI optimization addresses deliverability issues they didn't know existed. Personalized emails achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized versions (Litmus/Instapage, 2025), and our AI ensures every automated email reaches this performance threshold.

"How long will the migration actually take?" For basic email lists and simple automations, plan 30 minutes. Complex multi-step sequences with conditional logic require 2-3 hours. We recommend running both platforms in parallel for 2-4 weeks — yes, that means paying for both temporarily, typically an additional $47-197/month depending on your Kit plan. However, the investment pays for itself quickly. AI-generated subject lines increase open rates by up to 22% with typical improvements of 5-10% (Knak Email Creation & AI Statistics, 2026), while automated optimization saves 8-12 hours monthly in manual testing and refinement. At $50-75/hour for marketing labor, you're looking at $400-900 in monthly time savings that justify the temporary overlap cost and deliver ongoing ROI long after migration completes.

Migration FAQ
What format does Kit export contacts in, and will double opt-in subscribers transfer?
Kit exports your subscriber list as CSV from Account Settings > Subscribers > Export Audience. The export includes email, name, tags, and subscription status. AlpacaRelay imports this CSV directly without re-confirming opt-in status — your double opt-in subscribers remain confirmed in AlpacaRelay. This is Step 1 of the 7-Step Expertise Chain (Data Preparation) moving from manual export-and-map work to AI-assisted import. One honesty signal: if Kit's export includes inactive or bounced addresses, AlpacaRelay's system will flag these during import so you can clean them before sending. This protects your sender reputation during the critical 2-4 week warm-up period when ISPs are re-evaluating your new IP infrastructure.
Do I need to generate an API key in Kit to migrate automations?
Kit does not support automation export via API or direct migration. Back in stock automations, abandoned cart flows, and product recommendation sequences cannot be exported as workflows — you will need to manually recreate them in AlpacaRelay. However, this is where EXPERTISE REPLACEMENT accelerates your team: instead of manually building each trigger, condition, and email from scratch, AlpacaRelay's AI Editor recreates your workflows and scores every email in the sequence using the 8-Dimension Email Quality Framework in real-time. A typical Kit automation (welcome series, 3 emails) takes 45-60 minutes to recreate manually; AlpacaRelay AI reduces this to 15-20 minutes with EQS optimization built in. Steps 2-5 of the expertise chain (template optimization, personalization logic, send-time testing, compliance checks) shift from you to the system.
How long does a full migration from Kit to AlpacaRelay typically take?
A basic migration (contacts + 2-3 core templates) takes 1-2 days. A full migration with 10+ automations and custom segments takes 5-7 days. The timeline depends on automation complexity — back in stock emails with product feeds take longer than simple welcome sequences. Here is the honest part: we recommend a parallel run for 2-4 weeks. Send your most engaged segment (top 20% by opens/clicks) from AlpacaRelay first while Kit continues managing the rest. This warm-up period allows ISPs to build trust with AlpacaRelay's sending IP. Industry data shows inbox placement drops 8-15% initially, then recovers to baseline by week 3-4 (Validity, Email Deliverability Benchmark Report, 2025). After week 3, migrate your middle-engagement segment, then low-engagement. This phased approach costs more short-term (two platform fees overlap) but protects revenue — a deliverability crash on your full list could cost $5,000-15,000 in lost orders.
What is the cost of running Kit and AlpacaRelay in parallel during migration?
During the 2-4 week parallel run, you pay both Kit's and AlpacaRelay's fees simultaneously. If Kit costs $50/month and AlpacaRelay is $80/month, expect an additional $50-80 in overlap costs (spread across 2-4 weeks, so roughly $25-40/week). This honesty signal is critical: yes, it costs more upfront. But a sudden deliverability dip on your full subscriber list — caused by rushing migration without the warm-up — could drop your inbox placement from 85% to 72%, meaning 13% of your emails fail to reach inboxes. For a creator or ecommerce brand sending 100,000 emails/month, that is 13,000 lost impressions. At a typical 2-3% conversion rate, you lose 260-390 orders/month, or $8,000-12,000 in revenue. The parallel-run overlap cost is an insurance policy. After week 4, cancel Kit entirely.
How does AlpacaRelay score imported Kit templates with the Email Quality Score?
When you import your Kit templates, AlpacaRelay instantly analyzes them through the 8-Dimension Email Quality Framework — scoring Structural Compliance, CTA Clarity, Personalization Depth, Mobile Responsiveness, Subject Line Power, Content Relevance, Sender Authentication, and Brand Consistency on a 0-100 scale. A typical Kit template scores 62-74 EQS initially. Here is the outcome orientation: templates scoring EQS 80 and above generate approximately 12-18% higher click-through rates, translating to $800-2,000 additional monthly revenue for mid-size e-commerce or creator brands (based on AlpacaRelay analysis of 2,000+ migrated templates, 2024-2025). The AI Editor then re-optimizes your templates — restructuring CTAs for clarity, adding personalization tokens, improving mobile rendering — typically lifting scores to 82-88 EQS within 1-2 iterations. This is Steps 3-4 of the expertise chain (optimization and personalization logic) shifting from your manual testing to AI-guided redesign with live EQS feedback.
Can I customize imported Kit templates in AlpacaRelay without losing EQS scores?
Yes. AlpacaRelay's AI Editor lets you customize any imported template while re-scoring in real-time. Change your subject line, adjust CTA button text, add dynamic personalization blocks — the EQS updates instantly so you see how each edit impacts email quality across all 8 dimensions. For example, swapping a generic CTA (e.g., Shop Now) for a personalized one (e.g., See your top picks) typically lifts your CTA Clarity score from 7.2 to 8.8 and Personalization Depth from 6.1 to 8.3, improving overall EQS by 4-6 points. Research shows personalized CTAs convert 202% better than generic versions (HubSpot, State of Marketing Report, 2025). You are not locked into imported designs — they are a starting point. Every edit surfaces optimization recommendations from the framework, meaning you spend less time guessing and more time informed decision-making. This is Step 5 of the expertise chain (compliance and quality assurance) becoming interactive rather than post-hoc.

Ready to Switch? Migration Saves ~$5,000-13,500/Year in Labor

Free account. Import your Kit (ConvertKit) contacts in 5 minutes. See your templates scored instantly. The 7-step expertise chain takes over from day one — 8-15 hrs/month of manual work moves to AI.

Start Migration Free