Email Benchmarks
Email Benchmarks
Industry benchmarks for open rates, click rates, and conversion — based on real data.
Arts And Crafts Bounce RateArts And Crafts Click Through RateArts And Crafts Conversion RateArts And Crafts Open RateArts And Crafts Unsubscribe RateAutomotive Bounce RateAutomotive Click Through RateAutomotive Conversion RateAutomotive Open RateAutomotive Unsubscribe RateBaby And Kids Bounce RateBaby And Kids Click Through RateBaby And Kids Conversion RateBaby And Kids Open RateBaby And Kids Unsubscribe RateBeauty And Cosmetics Bounce RateBeauty And Cosmetics Click Through RateBeauty And Cosmetics Conversion RateBeauty And Cosmetics Open RateBeauty And Cosmetics Unsubscribe RateEcommerce And Retail Bounce RateEcommerce And Retail Click Through RateEcommerce And Retail Conversion RateEcommerce And Retail Open RateEcommerce And Retail Unsubscribe RateEducation Bounce RateEducation Click Through RateEducation Conversion RateEducation Open RateEducation Unsubscribe RateEntertainment And Media Bounce RateEntertainment And Media Click Through RateEntertainment And Media Conversion RateEntertainment And Media Open RateEntertainment And Media Unsubscribe RateFashion And Apparel Bounce RateFashion And Apparel Click Through RateFashion And Apparel Conversion RateFashion And Apparel Open RateFashion And Apparel Unsubscribe RateFinance And Banking Bounce RateFinance And Banking Click Through RateFinance And Banking Conversion RateFinance And Banking Open RateFinance And Banking Unsubscribe RateFitness And Sports Bounce RateFitness And Sports Click Through RateFitness And Sports Conversion RateFitness And Sports Open RateFitness And Sports Unsubscribe RateGovernment Bounce RateGovernment Click Through RateGovernment Conversion RateGovernment Open RateGovernment Unsubscribe RateHealth And Wellness Bounce RateHealth And Wellness Click Through RateHealth And Wellness Conversion RateHealth And Wellness Open RateHealth And Wellness Unsubscribe RateHome And Garden Bounce RateHome And Garden Click Through RateHome And Garden Conversion RateHome And Garden Open RateHome And Garden Unsubscribe RateJewelry And Accessories Bounce RateJewelry And Accessories Click Through RateJewelry And Accessories Conversion RateJewelry And Accessories Open RateJewelry And Accessories Unsubscribe RateManufacturing Bounce RateManufacturing Click Through RateManufacturing Conversion RateManufacturing Open RateManufacturing Unsubscribe RateNonprofit And Charity Bounce RateNonprofit And Charity Click Through RateNonprofit And Charity Conversion RateNonprofit And Charity Open RateNonprofit And Charity Unsubscribe RatePets And Animals Bounce RatePets And Animals Click Through RatePets And Animals Conversion RatePets And Animals Open RatePets And Animals Unsubscribe RateProfessional Services Bounce RateProfessional Services Click Through RateProfessional Services Conversion RateProfessional Services Open RateProfessional Services Unsubscribe RateReal Estate Bounce RateReal Estate Click Through RateReal Estate Conversion RateReal Estate Open RateReal Estate Unsubscribe RateRestaurants And Food Bounce RateRestaurants And Food Click Through RateRestaurants And Food Conversion RateRestaurants And Food Open RateRestaurants And Food Unsubscribe RateSaas And Software Bounce RateSaas And Software Click Through RateSaas And Software Conversion RateSaas And Software Open RateSaas And Software Unsubscribe RateSubscription Boxes Bounce RateSubscription Boxes Click Through RateSubscription Boxes Conversion RateSubscription Boxes Open RateSubscription Boxes Unsubscribe RateTechnology Bounce RateTechnology Click Through RateTechnology Conversion RateTechnology Open RateTechnology Unsubscribe RateTelecommunications Bounce RateTelecommunications Click Through RateTelecommunications Conversion RateTelecommunications Open RateTelecommunications Unsubscribe RateTravel And Hospitality Bounce RateTravel And Hospitality Click Through RateTravel And Hospitality Conversion RateTravel And Hospitality Open RateTravel And Hospitality Unsubscribe Rate