Email Benchmarks
Email Benchmarks
Industry benchmarks for open rates, click rates, and conversion — based on real data.
Travel And Hospitality Bounce RateEcommerce And Retail Unsubscribe RateEcommerce And Retail Bounce RateEcommerce And Retail Conversion RateEcommerce And Retail Click Through RateEcommerce And Retail Open RateReal Estate Open RateReal Estate Click Through RateReal Estate Conversion RateReal Estate Bounce RateReal Estate Unsubscribe RateFinance And Banking Open RateFinance And Banking Click Through RateFinance And Banking Conversion RateTechnology Open RateTechnology Click Through RateTechnology Conversion RateTechnology Bounce RateTechnology Unsubscribe RateEducation Open RateEducation Click Through RateEducation Conversion RateEducation Bounce RateEducation Unsubscribe RateEntertainment And Media Open RateHome And Garden Open RateFitness And Sports Bounce RateFitness And Sports Unsubscribe RateProfessional Services Open RateProfessional Services Click Through RateProfessional Services Conversion RateProfessional Services Bounce RateProfessional Services Unsubscribe RateAutomotive Open RateAutomotive Click Through RateAutomotive Unsubscribe RateJewelry And Accessories Conversion RateJewelry And Accessories Bounce RateJewelry And Accessories Unsubscribe RateSubscription Boxes Open RateSubscription Boxes Click Through RateSubscription Boxes Conversion RateSubscription Boxes Bounce RateNonprofit And Charity Open RateNonprofit And Charity Click Through RateNonprofit And Charity Conversion RateNonprofit And Charity Bounce RateNonprofit And Charity Unsubscribe RateTelecommunications Click Through RateTelecommunications Bounce RateBeauty And Cosmetics Unsubscribe RateBeauty And Cosmetics Bounce RateBeauty And Cosmetics Conversion RateBeauty And Cosmetics Click Through RateBeauty And Cosmetics Open RateFashion And Apparel Unsubscribe RateFashion And Apparel Bounce RateFashion And Apparel Conversion RateFashion And Apparel Click Through RateFashion And Apparel Open RateHealth And Wellness Unsubscribe RateHealth And Wellness Bounce RateHealth And Wellness Conversion RateHealth And Wellness Click Through RateHealth And Wellness Open RateRestaurants And Food Unsubscribe RateRestaurants And Food Bounce RateRestaurants And Food Conversion RateRestaurants And Food Click Through RateRestaurants And Food Open RateSaas And Software Unsubscribe RateSaas And Software Bounce RateSaas And Software Conversion RateSaas And Software Click Through RateSaas And Software Open RateTravel And Hospitality Unsubscribe RateTravel And Hospitality Click Through RateTravel And Hospitality Conversion RateTravel And Hospitality Open RateFinance And Banking Bounce RateFinance And Banking Unsubscribe RateEntertainment And Media Click Through RateEntertainment And Media Conversion RateEntertainment And Media Bounce RateEntertainment And Media Unsubscribe RateHome And Garden Click Through RateHome And Garden Conversion RateHome And Garden Bounce RateHome And Garden Unsubscribe RateFitness And Sports Open RateFitness And Sports Click Through RateFitness And Sports Conversion RateAutomotive Conversion RateAutomotive Bounce RatePets And Animals Open RatePets And Animals Click Through RatePets And Animals Conversion RatePets And Animals Bounce RatePets And Animals Unsubscribe RateBaby And Kids Open RateBaby And Kids Click Through RateBaby And Kids Conversion RateBaby And Kids Bounce RateBaby And Kids Unsubscribe RateJewelry And Accessories Open RateJewelry And Accessories Click Through RateSubscription Boxes Unsubscribe RateArts And Crafts Open RateArts And Crafts Click Through RateArts And Crafts Conversion RateArts And Crafts Bounce RateArts And Crafts Unsubscribe RateManufacturing Open RateManufacturing Click Through RateManufacturing Conversion RateManufacturing Bounce RateManufacturing Unsubscribe RateTelecommunications Open RateTelecommunications Conversion RateTelecommunications Unsubscribe RateGovernment Open RateGovernment Click Through RateGovernment Conversion RateGovernment Bounce RateGovernment Unsubscribe Rate